The future will be streamed. Cisco estimates that over 84% of all internet traffic will be streaming media by 2018. Learn how leading companies are delivering the streaming media that consumers want, and monetizing it! Global business leaders from Adobe, IBM and The Enthusiast Network discuss how to stay afloat in the stream. Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/

1. Streaming Media:
The (R)Evolution Is Here!

2. Streaming Media: The (R)Evolution Is Here!
Scott Bailey
President,
The Enthusiast Network (TEN)
Jim Bennette
Director Video Solutions,
Adobe
Jeff Allen
VP Cloud Video,
IBM/ Clearleap
Craig Barberich
Head of Media Solutions,
Zuora, Moderator

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9. Scott Bailey
President,
The Enthusiast Network (TEN)
Jeff Allen
VP Cloud Video,
IBM/ Clearleap
Craig Barberich
Head of Media Solutions,
Zuora, Moderator
Streaming Media: The (R)Evolution Is Here!
Jim Bennette
Director Video Solutions,
Adobe

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13. Scott Bailey
President,
The Enthusiast Network (TEN)
Jim Bennette
Director Video Solutions,
Adobe
Craig Barberich
Head of Media Solutions,
Zuora, Moderator
Streaming Media: The (R)Evolution Is Here!
Jeff Allen
VP Cloud Video,
IBM/ Clearleap

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16. Streaming Media: The (R)Evolution Is Here!
Scott Bailey
President,
The Enthusiast Network (TEN)
Jim Bennette
Director Video Solutions,
Adobe
Jeff Allen
VP Cloud Video,
IBM/ Clearleap
Craig Barberich
Head of Media Solutions,
Zuora, Moderator

17. Questions?
How can we help you succeed in your journeys

18. Key Themes:
- Customers are Changing
- Need new ways to Price, Package, A/B Test-- Flexibility
- Expand International
- React to Consumer Needs Support
Key Questions
1. CUSTOMERS & INDUSTRY CHANGES:
a. How have they changed?
b. What are their expectations?
d. What does a media company needs to think about from
distribution perspective – direct, partners -- YouTube, Facebook,
iPhones, Roku, Chromcast)
e. What does a media company need to think about from a
technology perspective
2. AQUIRE:
a. How do you reach customers in todays hyper connect world?
b. How do free trials/ paywalls work in the video world
c. What kinds of bundles/ offers?
3. REVENUE MODELS.
a. What role do subscriptions play? What about Electronic Sell
Through, Rentals?
b. how are todays subscriptions different from subscriptions just 5
years ago?
c. Do you have one model, one price?
d. How do you know what the right pricing and model is?
4. NUTURE:
a. How do you nurture video customers?
b. Self service to upgrade, amend?
c. How do you use data
5. MEASURE
a. How do are customers measuring success measure success?
b. metric for video success – view, usage,
6. PROBLEMS
a. Support
b. Bundles
c. Analytics
7. FUTURE
a. Prediction for Cable Co, Wireless Phone (iPhones), Facebook,
YouTube or OTT video delivery? How does it play out?
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19. Check out Zuora Academy for more great info and actionable
advice.
All the info you need to build and run
an amazing subscription business.
https://www.zuora.com/academy/