Brands we know and love are creating new business models anchored on recurring revenue. Leaders from the most powerful and recognizable brand names in the world apply lessons from the startup world to 100-year old businesses. Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/

1. 100 Years Young

2. welcome
meet today’s panel
page
02
Leigh Zarelli
Sr. VP Consumer Brands
Houghton Mifflin Harcourt
Rich Ingle
Senior Manager Sales IT
IBM
Monika Saha
VP Marketing
Zuora

3. 6 enablers of transformational
change
within any organization
page
03
01
a strong compelling reason
A strong, compelling reason to motivate
transformational change 04
put the customer at the
centerThe need to put the customer at the center
of the transformation equation.
02
a clear vision and
strategyA clear vision and strategy, but with room
for agility and iteration 05
proving success with
skepticsThe importance of demonstrating to
skeptics that different actions can lead to
different results
03
a multi-year journey
The patience to know that transformation is
a multi-year journey 06
over-communication
The need to over-communicate to
employees, customers, stakeholders,
shareholders

4. a strong compelling
reason
external market factors, industry shifts and
changes in buyer preferences that create a compelling
reason for change.

5. a bold vision … but with room for
iteration
embracing agile iteration within an established
enterprise

6. transformation : a multi- year
journey
managing expectations during a multi-year transformation

7. putting the customer at the center
designing and delivering an engaging
experience for a new set of customers and buyers

8. proving success with skeptics
the importance of demonstrating to skeptics that
different actions can lead to different results

9. over-communication
The need to over-communicate to employees,
stakeholders, customers during times of change

10. Check out Zuora Academy for more great info and actionable
advice.
All the info you need to build and run
an amazing subscription business.
https://www.zuora.com/academy/