Subscribed 2015: Why Subscriber Experience is Key to Growth
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Every subscription business wants more traffic, more leads, more customers and more raving fans. But in order to achieve that it is critical that each and every visitor, lead and customer have a great experience at every interaction with your brand. Hear how this goes wrong, who is doing it right and walk away with a action plan for mastering this to drive growth at your business.
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Subscribed 2015: Why Subscriber Experience is Key to Growth
- 1. Why Subscriber Experience is the Key To Growth #subscribed15#subscribed15
- 2. CEO and Founder Ryan Cahill
- 3. Agenda 1. What Has Changed 2. The Subscriber Journey 3. How Do I Make the Shift 4. Action Plan 5. Q & A #subscribed15
- 4. #subscribed15 “I’ll do my own form, thank you”
- 6. “71% of B2B Buyers prefer to conduct research and purchase on their own” - Accenture #subscribed15
- 7. “ 95% of buyers chose a solution that provided them with ample content to navigate through each stage of the buying process” - DemandGen Report #subscribed15
- 8. “1,000,000 B2B Salespeople will be replaced by eCommerce by 2020"
- 9. “90% Of Customers Say Buying Decisions Are Influenced By Online Reviews”- Dimensional Research
- 10. “86% of buyers will pay more for a better customer experience” - Harris Interactive #subscribed15
- 12. #subscribed15
- 13. The Subscriber Experience Journey #subscribed15
- 14. The Key Stages of the Subscriber Journey Research RelationshipDecision Subscribe Loyalty #subscribed15
- 15. Step 1: Research I have a Pain or Identified Need #subscribed15
- 16. Write the Answers to your Buyers Questions Content #subscribed15
- 17. What are You Solving & Why Positioning #subscribed15
- 18. What Do You Do and How Does it Help Features #subscribed15
- 19. How it goes wrong… Thanks for Downloading our Whitepaper… #subscribed15
- 20. So What Is It You Actually Do? #subscribed15
- 21. Step 2: Decision Evaluate options and compare solutions #subscribed15
- 22. Help the Buyer See the How the Solution Works Applicatio n #subscribed15
- 23. #subscribed15 How it goes wrong…
- 24. Step 3: finalize agreement, onboard/implement Close the Deal and Make a Smooth Transition Step 3: Subscrib e #subscribed15
- 27. #subscribed15 How it goes wrong…
- 28. Step 4:Relationship Get to Know Your Subscribers and Delight #subscribed15
- 29. How to do this well Leverage the Data Use Behavior Triggers Nurture & Inspire #subscribed15
- 30. Arm with Email Content #subscribed15
- 31. #subscribed15
- 33. Step 5: Loyalty maintain subscribers, expand relationship, and create raving fans #subscribed15
- 34. Who Does this Well? ? #subscribed15
- 35. Who’s moving in the right direction #subscribed15
- 36. Huge Opportunity #subscribed15 Grow the Relationship Adapt to Change Reward & Appreciate
- 37. How Do You Do this for YOUR Company? #subscribed15
- 38. You Must Operate as ONE TEAM Creating an Unforgettable Experience #subscribed15
- 39. You Must Support the BUYERS Process #subscribed15
- 40. You Must Interact with Subscriber as Individuals #subscribed15
- 41. It’s Critical to Know Subscriber “State” #subscribed15
- 42. This is Only Possible With One System of Truth #subscribed15
- 43. Action Steps 1. Review Your Buyer Journey 2. Invest in the Relationship 3. Operate as ONE Team #subscribed15