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Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
© KnowledgeTree 2015
Engage Your Buyers
Guide Prospects to Great Sales
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
MythMyth
of the sales process is
complete before a buyer
speaks to sales
Only 5% of B2B buyers are actively
looking for your solution…Reality
… how do you engage
the 95% that aren’t?
Source: Vorsight
Effective sales people … “push the customer’s
thinking and teach them something new about how
their company can compete more effectively.”
Source: CEB, via Funnelholic
Why?
Only 20% of sales people add value in
a B2B sales conversation.
Source: Forrester
Generic
Message doesn’t
prospect
Old
Out-of-date or
inaccurate content
Unprove
n
Content that isn’t best
practice for prospect
Because the messages they take to buyers are:
of B2B purchases were
influenced by content
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Sales teams that use
best practices
double quota
attainment
Source: Aberdeen
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree

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Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ZoomInfo & KnowledgeTree

Hinweis der Redaktion

  1. Buyer personas are important Buyers are more likely to take action when your messages are highly targeted In order to send highly targeted messages, you must identify your buyer personas
  2. - Buyer personas are profiles of your best customers. Understanding your buyer personas allows you to: Send personalized/relevant messages to your contacts Fuel your funnel with more contacts matching your personas By understanding your buyer personas, you’ll: Improve your marketing campaigns (if your messages are relevant to recipients, you’ll see a higher open rate, CTR, and engagement) Reach decision makers faster Shorten your sales cycle/increase revenue Accuracy of lists Templating
  3. Your data can give you insight into who your buyer personas are so you can create/send relevant content to your contacts If your data can’t tell you, then ZoomInfo can
  4. To identify your best buyers, you should look at the data behind: Top performing customers Fastest sales cycles Biggest deals Talk to sales, finance, and marketing and use the data to validate what they say How do you know what data to look at to identify your buyer personas? Talk to sales & finance Look at your data to validate. ZoomInfo can help you do this: Top performing customers Leads Fastest sales cycles Biggest deals
  5. Explain how to do analysis of existing data You can run key account matches
  6. This is where ZoomInfo can help.
  7. This is where ZoomInfo can help.