3. LEADERSHIP
MOSHIT YAFFE
CO-FOUNDER & CEO
Private Investment Banker, $70M / 17 Investments
CEO, Vigilant Technologies - Successful IPO (AIM)
Board qualified attorney (I.D.C, Herzliya)
ANER RAVON
CO-FOUNDER & CPO
VP Media & CRO, Celltick - 400% increase in
Revenue / 4 years
Director of BD, Followap (aquired by Neustar)
Director of Products, Commtouch (Nasdaq:SYRN)
DAVID HESSING
CTO
Director of Data Analytics, Appirio
Chief Architect, Topcoder
Bridgewater Associates, Technology Associate
M.Sc, Columbia University, Magna Cum Laude
11. DEEP DIVE REPORT (5-7 BUSINESS DAYS)
Fully Automated
Experts
Marketplace
Deep Analysis
ReportNigel
Slackbot
Curated
Spotlight
Report
12. CASE STUDY – REPLAY TECHNOLOGIES
Investor liked the company but couldn’t determine valuation, debated
comparables, struggled on question of tech appeal vs. real market
value.
What we did
What happened next
The Problem
We scanned competitors, ran an ecosystem and expert survey,
recognized main DNA and IP differences between Replay Technologies
and comparables.
Our algorithm suggested pricing of up to $140M, supported
requested investment at $80M.
Report was delivered in 4 business days
DTCP invested at the requested amount. Six months later Replay
was sold to Intel for $180M.
13. CASE STUDY – BRAINSWAY INC.
Brainsway, a publically traded provider of TRD alternative Therapy,
was raising a private placement based on $100M valuation backed
by forecasts from well known experts. Investor was intrigued,
asked for Zirra’s help
What we did
What happened next
The Problem
We conducted a targeted therapist survey, received input from 3
different experts, ran comparable checks and forecasted a 50%
decline in valuation compared to the company’s own claims.
Report was delivered in 5 business days
Based on Zirra’s analysis, the investor passed on the investment.
12 months later Brainsway share price had plummeted by 50%
and the CEO had left.
14. COMPETITION & ALTERNATIVES
Management Consulting
Firms
(e.g. McKinsey)
Pure Expert Networks
(e.g. GLG)
Data Bases (e.g. CB
Insights, Pitchbook,
Crunchbase)
In-House Analysis
Zirra
Comprehensive Data
Primary Research
Artificial Intelligence
Expert Network
Insights Analysis
Sentiment
Valuations
Sometimes
Sometimes
Sometimes
Sometimes
Sometimes
HR Drilldown, Risks, Opportunities,
Questions to be Asked
Reviews, Scholar, Social Media
Expert Network and Market
Survey
15. SPOTLIGHT REPORT – FEEDBACK
“Many thanks for the information, this is really insightful”
(Nir Netzer - Director of Business Development, PrivatEquity.biz)
“Very helpful! Thank you!”
(Sung-Min Chung - Managing Director, Head of TMT Private Equity, Zhongzhi Capital International)
“This is v useful - v good UX too”
(Adarsh Radia - Co-Founder of Telenomics, Dishroom, KITE, and WiderPool)
“Thanks for the research, great job! I really like what you guys are doing at Zirra”
(Eran Madar - Board Observer, CUPS)
“Your work is just amazing. I couldn't be more happy. Thank you again, Zirra is a business life savior!”
(Isaac Slama - Founder, Propaganders)
“Great stuff!”
(Liat Aaronson - Partner, Marker LLC; Chairman, Zell Enterpreneurship Program)
“Great analysis! Will definitely use on the next potential investments”
(Danny Hadar - Venture Partner, Peregrine Ventures)
I'm deeply impressed by the report, I am sure this information is helpful”
(Uri Agmon- Project Manager, Dod)