Loyalty Marketing UK (LMUK) is a marketing consulting firm that helps companies increase revenue and gain competitive advantages. LMUK has been tasked with marketing the Zeal Imperial card, a discount card offering savings of up to 25% at merchants around the world. The document provides an overview of LMUK's services, culture and projects. It also outlines the benefits of the Zeal Imperial card for both merchants, who gain marketing and sales advantages, and customers, who receive discounts on various products and services.

1. 2011
LOYALTY MARKETING UK
COMPANY PROFILE
LOYALTY MARKETING UK

2. TABLE OF CONTENTS
INTRODUCTION 3
About LMUK 3
Mission Statement 3
Vision Statement 3
Core Values of LMUK 3
Key Success Factors 4
LMUK- A COMPLETE PACKAGE 5
LMUK edge 6
Culture 7
Business Development 7
Service Delivery Management 7
Human Resource at LMUK 8
CURRENT PROJECT OF LMUK 9
What’s in it for Merchants??? 10
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3. INTRODUCTION
L MUK is a highly evolved marketing consulting firm with a proven track record of
helping underdog companies of all sizes and helps in increasing revenue, creating a
competitive advantage and improving marketing efficiencies.
UK is a business consulting firm/ marketing firm located Winnington House, 2 Woodberry
Gorve, North Finchley, London, N12 ODR,United Kingdom.
We are a team of seasoned, senior level consultants who develop winning business
strategies and provide the marketing horsepower required to produce clear, measurable
and recognizable results.
We are a small company that makes big things happen
for companies of all sizes, in a variety of industries and
geographic locations.
MISSION STATEMENT:
“We take your business to the next level…..”
VISION STATEMENT:
“To help you in building your business and to unleash the true potential of your company by
turning capitalized marketing into Market Share”
CORE VALUES OF LMUK:
Pursuit of Excellence- We relentlessly pursue excellence in everything we do , everyday!
Client Drive- We are passionate about understanding the needs of our clients and delivering
solutions that exceed their expectations.
Performance Culture- We are a results-driven organization that rewards collaboration,
teamwork and success with rich opportunities and new challenges.
Commitment to Our People- We value and respect our employees' ideas, unique strengths,
and diversity and strive to cultivate a workplace that encourages all employees to reach
their full potential.
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4. Long-Term Focus- We make decisions based upon the long-term values to our
shareholders, clients, and employees.
KEY SUCCESS FACTORS:
Since success in this business, like any service business, depended upon pleasing the clients,
and understanding the valued demands of the clients for the successful implementation of
the program. The remarkable repute of LMUK is based on five factors: P.E.A.R.L.
PASSION for excellence in everything.
EXECUTION with positive energy and urgency.
ACCOUNTABILITY for growth in people, client satisfaction and profitability.
Finding reasons to attain and RECOGNIZE the achievement.
LISTENING and responding to the voice of the clients.
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5. LMUK- A COMPLETE PACKAGE:
PACKAGE
We believe, LMUK’s marketing approach is a sound response to what we confront in our
work. It differentiates our product, it is easy to own, it is adaptable to different markets and
to different sales propositions and first and foremost---it gets a warm reception from
buyers.
We understand the challenges that face entrepreneurial organizations. As a marketing
communications firm, we believe it is important to invest the time to thoroughly
understand your company. We view our relationship with our clients as a partnership and
truly care about your business.
We've launched new companies, new products and new services. Re-energized established
companies and repositioned mature brands. And along the way we've helped solve some of
the most demanding marketing challenges in the world from the client side, media side and
advertising agency side.
LMUK provides strategic planning, public
relations, brand development and marketing
consulting that have been refined and
validated our dozens of client engagement.
STRATEGIC PLANNING:
Our planning process speeds up the
development of a strategic business plan that
connects core competencies, purchasing
triggers and market intelligence to create a clear sense of direction and purpose for your
company.
BRAND DEVELOPMENT:
Our brand creation / brand enrichment programs get to the heart of what makes your
company successful-----building the perception in the market place that you are better than
anyone else at delivering what your customers want.
MARKETING SERVICES:
We take an active role in expanding your business, form product development and pricing
to strategic partnerships and aggressive business development activities.
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6. PUBLIC RELATION SERVICES:
We are not a public relation factory juggling dozens of accounts. We manage highly
customized, high touch programs that accelerate market awareness in your most important
sales channels.
DEVELOPMENT SERVICES:
Our proven project management system guides the development and implementation of
corporate identity programs, interactive programs, direct marketing, sales support
materials, market research, etc.
LMUK EDGE:
There are five distinct reasons to hire LMUK:
People:
Whether you choose a large firm or a small firm, you are ultimately buying the experience
of the individuals who will be working on your behalf.
At LMUK High-powered, seasoned experts work directly on your business, providing you
with a level of marketing expertise and insight developed over hundreds of uniquely
challenging assignments. But at the end of the day, what really sets us apart is our ability to
serve up big ideas.
Attitude:
We are convinced we can out-service anyone. LMUK takes great pride in our strong
reputation for attention to detail, initiative and responsiveness.
We view effective sales and marketing programs as a team sport. To that end, we work
shoulder to shoulder with our clients toward the simple goal of growing their business – we
get deeply involved with your key employees, your sales force, your clients and your
strategic partners. In short, we will know your business inside and out.
Processes:
We use proven business methodologies that
maximize the talents and knowledge of our staff
and yours to deliver each assignment on time, on
budget and on target.
These proprietary processes and systems have
been refined and validated over dozens of client
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7. assignments to ensure quicker speed to market, superior results, and less cost.
Services:
Our highly differentiated roster of “end to end” services have been instrumental in
successfully launching new companies, new products and new services, repositioning
brands, revitalizing sales and growing market share.
Results:
We have produced clear, measurable results for an exciting roster of clients since beginning.
We have a single-minded focus on helping our clients increase revenue, create a
competitive advantage, and decrease costs by improving marketing efficiency.
"We're the first point of contact for clients on behalf of our company, so we really listen to
what they have to say and use it to improve the business from the inside out."
Relationship Manager
CULTURE:
By creating a warm and vibrant atmosphere for
our clients, Team Members and Managers create
one for themselves too, which makes working
hugely enjoyable and rewarding. Enjoyable
because everyone in the team wants to get
involved and do their best. And rewarding
because we're never slow to let someone know when they've done a great job.
When management of LMUK see potential, they want to make the most of it. That's why
they put such a big emphasis on training and support - ensuring that everyone knows
procedures inside out.
“Bright, progressive people with deep collective experience, proven business processes, and
a well-established reputation for responsiveness and strong results”
BUSINESS DEVELOPMENT:
Business Development is responsible for all aspects of LMUK. Our committed team
members keep on revising the systems and methods of growing businesses to make them
more effective for the better satisfaction of our valued clients
"LMUK sees processes and systems as a very important part of the business and we're given
plenty of responsibility. It never gets boring.”-Marketing Manager
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8. SERVICE DELIVERY MANAGEMENT:
Getting things right first time!!! When employees are in a fast-paced workplace like LMUK,
that’s a top priority!
Whether its running high-volume shifts with tight timescales, or recruiting, training and
leading your team, It’s all down to your quick decision-making skills, hands-on approach and
ability to meet clear and challenging targets, which include effective profit and loss
management. Employees get involved by rolling their sleeves up during long hours work
routine and think hard about business improvements – working out ways to make business
the best it can be.
HUMAN RESOURCE AT LMUK:
At LMUK, success is all down to the great people they employee. People who aren't just
passionate about work, but about providing the very best client service too. From the
Chairperson to all the levels of employees of LMUK, they're all part of a team which prides
itself on taking the clients’ business to the levels of success.
“We want to make LMUK the best place to work - and that means getting people like you to
work for us. I joined because I wanted to work for a blue-chip company that had time to
invest in its people and weren't just focused
on making money. LMUK hasn't let me
down."
Project Manager.
LMUK is a company which genuinely
recognizes that having great people is vital
for long term business success; in fact
'People Capability First' is one of the
foundations on which everything else is built.
The HR department has an enviable reputation and is a fully integrated part of the
organization, playing a key role in most business decisions. Proof of our ability to add value
are the results we achieve in being involved in and leading commercial business initiatives
right across the business.
By sourcing exceptional new employees and supporting individual growth and career
progression through our many world class training programs, we are able to ensure that
70% of all vacant positions are filled internally. But it doesn't stop there; we drive a culture
which constantly finds reasons to celebrate the achievements of others and has fun doing it.
Working hand in hand with Operations, we help our employees to achieve their potential
and to deliver great results.
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9. "Working in Human Resources in a company which truly values its people is
people
fantastic; it really gives you the opportunity to influence and shape the business, from
structure to driving service behaviors. You can have a great idea one minute, and the next it's
behaviors.
being rolled out as best practice across the world - amazing! -HR & Policy Manager.
Manager
CURRENTPROJECT OFOF LMUK:
CURRENT PROJECT LMUK
The expertise of LMUK is currently being earned by the Zeal Imperial.
Zeal Imperial Card is a discount card with a difference and the first international card of its
kind. It is guaranteed to delight, as it offers the perfect way to spend and save.
Your passport to potential savings
around the world!!!
Customers can save you money each year
on a wide variety of luxury and everyday
products and quality services that they
probably already buy and use. Simply
present your card to enjoy
exclusive savings of up to 25% at high
street names, great restaurants, fantastic
hotels and leading health clubs.
Its range of merchant partners is extensive and growing all the time. What’s more, you can
also benefit from spreading the word about Zeal Imperial Card.
The best alternative is not always expensive…we would make your everyday purchasing
easier…
Zeal Imperial is a product of LMUK and LMUK has outsourced its marketing campaign to a
marketing agency Panache SMC Pvt. Ltd. in Pakistan. This Marketing Agency will run the
Ltd.
marketing campaign of Zeal Imperial in entire Middle E
East.
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10. THE INSPIRATION BEHIND THE CARD:
Zeal Imperial Card was conceived by Zeal Group Limited, which is based in Hong Kong. The
Group specializes in progressive marketing strategies as well as designing and financing
innovative product concepts such as this unique card.
Zeal Imperial Card is an international privilege card that is registered as a trademark product
of the Zeal Group.
We currently have an impressive number of business partners and an ever-growing number
of cardholders. Zeal Imperial Card offers an exclusive array of benefits that are simply not
available with any other card.
OUR FRANCHISE SPECIALIST:
Zeal Imperial Card is available as a franchise around the world. The Zeal Group has
therefore appointed Loyalty Marketing UK Limited, (known as LMUK), as the master
franchiser to distribute and manage franchises on a countrywide basis. This London based
firm is a specialist provider of marketing and franchised services with expert knowledge.
LMUK HAS RESPONSIBILITY FOR:
- Signing up merchants around the world to provide a wide range of exclusive discounts to
Zeal Imperial Card holders, from recognized hotels to restaurants and travel operators to
shops
- Assisting, training and overseeing sub-franchisees and regulating marketing campaigns
- Providing a customer service to all Zeal Imperial Card holders that is second to none.
LMUK will be continually updating this website with new offers as they sign new members
and business partners. Please check the site to discover the latest additions and to get the
most out of your Zeal Imperial Card.
THE CHARITIES WE SUPPORT:
Zeal Group Limited is passionate about supporting children’s charities and organizations and
will pledge 7% of gross sales to a number of these.
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11. HELPING YOUR BUSINESS STAND OUT FROM THE COMPETITION:
With such a vast array of quality products and services on offer today, shoppers are
demanding more and more for their money. Retailers and businesses must do more than
ever to entice new customers and retain existing ones.
Zeal Imperial Card offers shoppers an unparalleled and unique opportunity to enjoy an ever-
increasing range of savings. We wish to drive growth in all geographic locations and
business sectors. We therefore have an exciting and ambitious expansion programme that
we are looking for quality merchants to share in, from high street retailers to restaurants,
hotels to health clubs, and car rental services to travel agents plus more besides.
The list is growing all the time as merchants everywhere are realising the benefits of
offering shoppers an even better experience through Zeal Imperial Card. The advantages to
partnering with us are numerous:
- Reduce advertising costs
- Escalate brand awareness
- Increase sales volume
- Create customer loyalty
- Overcome seasonal troughs
- Attract international business from visitors/tourists or web-based sales
As an international discount card, Zeal Imperial Card also gives you national and global
exposure across the world.
Big names and big merchants will add value to this privilege card…
Privilege cards have been tried and proven to work as successful fundraisers for medium to
large groups. In fact most groups that sell fundraising Privilege cards do it annually. They
find people look forward to getting their new fundraising Privilege card each year.
WHAT’S IN IT FOR MERCHANTS????
Zeal Imperial is planning to launch a PRIVILAGE CARD for his all valued customers with
following benefits to its Merchants:
1. Free marketing across the World Wide Web.
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12. 2. Products will be marketed aggressively across the globe via internet
and by word-of-mouth through our privileged members.
3. Merchants would get more customers and ultimately their market share will
increase.
4. Merchants can save their manufacturing cost for loyalty card. Sign up today and we
will take care of everything.
5. Our Web-site has thousands of unique visits monthly and growing day by day.
6. Increasing traffic & sales through our marketing.
7. Provides customers a reason to buy your products and use your services.
8. Merchants will be referred new customers in exchange of special discounts.
9. Round the year discounts will increase clientage.
10. Special promotion of the products through web.
11. Free advertisement of different deals on web.
12. Free seasonal new arrivals promotion on web.
13. Free Non-Seasonal sales offer on web.
14. Invitation to specially organized functions and social activities.
WHAT’S IN IT FOR CUSTOMERS????
Additional to these above benefits, company is also trying and finalizing following
privileged benefits to its Valued Card Members.
1. Discounts on grocery, gift items, shoes, bags clothing & cosmetics.
2. Discounts on different Saloon & Spa.
3. Discounts at leading restaurants café & coffee shops.
4. Discounts in rooms at leading five / four and three stars hotels.
5. Discounts on photo shoot.
6. Discounts on Designer Jewelry.
7. Discounts on Traveling Packages, offered by leading travel agents of Pakistan.
8. Discounts for students on Admission fee & books.
9. Enjoy up to 25% DISCOUNTS from MORE than a thousand participating business
establishments all over the PAKISTAN and abroad (36 countries).
10. ZEAL IMPERIAL Privilege Card continuously strives to offer exciting new benefits to
cardholders at no additional cost.
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13. GET LISTED…GET SOLD!!!
Contact us: Marketing agency in Pakistan:
Loyalty Marketing UK Panache SMC Pvt. Ltd.
Winnington House, House No.20, St. 2
2 Woodberry Gorve, E-11/4
North Finchley, London, N12 ODR, Islamabad.
United Kingdom Ph. # 051-8435265
Ph. # +44 2088 1942 68 info@panache.com.pk
info@loyaltymarketinguk.com info@zealimperial.com
www.loyaltymarketinguk.com www.panache.com.pk
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