Pinterest is a social media platform focused on visual discovery with over 70 million active users worldwide. The document proposes using Pinterest to target Barilla's key audience of females aged 20-30 in urban areas with a mid-high income through relevant recipe, health, and lifestyle content. This engaged audience on Pinterest is likely to click through to Barilla's website, follow their board, repin content, and start conversations with the brand while exposed to it during searches. Budget options and expected results in terms of impressions, clicks, and actions are provided.
2. Pinterest Overview
Founded in 2010
70mio active users worldwide
500.000 business accounts
+14min average time on site
App available on iOs, Android and WP
3. Pinterest Demographics
32% Male 68% Female
28% US internet users on Pinterest
52% users consult Pinterest before purchase
25-34 most popular age group
28% GenZ on Pinterest
4. How does Pinterest work?
Register
Create Board
Start Pinning Contents you like
Follow Boards for suggestions
RePin from other Pinners
Like
22. Engaged audience will
Click and go to Barilla website
Start following Barilla board
Repin content to engage more users
Start a conversation with the brand
Be exposed to Barilla brand while searching for
related contents