1. Critical Approaches.
By Joe Gough

2. Men’s Health is a fitness weekly Launched by Mark Bricklin in 1987 as a healthoriented service magazine, Men's Health has evolved into a lifestyle magazine for
men, covering areas such as
health, fitness, nutrition, relationships, travel, technology, fashion and finance. The
magazine consists of big powerful words on the front along with a man standing
there. The media could see this as inspiration; they’re all big lads who are on the
front.

3. Representation
.
Men's health magazine is biased towards men. The
magazine is about fitness but also includes other little
additions, for example: Relationships, travel, nutrition
Etc. The biggest percentage of age range is 18-49
(73%), men's health sells around 12,359,000 copies
monthly. This come to terms that only a few people buy
it (1/5th of the UK) most likely to be body builders.
Sounds quick, easy, simple. Makes the
customer think you can burn loads of fat off in
24 hours.
Brain washes you also as if to say
you’re un fit.
The media gives false evidence that it is ‘easy’ to get abs, it
almost sounds like if you buy the magazine abs will just start to
grow all of a sudden. There is never any mention about all the
hard work and effort.
David Beckham is on the front cover of a ‘fast fat burning’ magazine issue
because they wont have time to work out with family friends Etc, so he
needs to train the fastest way possible.

4. Style.
The style is set out purely just to sell the magazine whatever it takes to do so.
The quotes around the edges are linked up like a spider diagram with the man
been the starting point. ‘sexplosion’ any girl likes a ripped man so the quote fits
in perfectly. With the all white background everything stands out because its
plain behind the gaps. All that is getting mentioned is different ways you can
turn fat into muscle, the media is trying to get it planted into your head that ‘ I
want to be like that man on the front cover’. The logo is always kept the same in
every issue.
The media have set the scene with an index categorized style a long the
front cover of the magazine. This must mean that the media have gathered
enough evidence off the customers who by the issues to know what to say.
Every month the media bring a magazine out on different styles of
bodies, for example: beach body, power lifting, bulking Etc.
The media also use ripped people on the
front cover; this sells the magazine. If there
was a skinny person on the front then it
would be a waste of time because
everyone would think they will end up like
that.

5. Symbolism.

6. Cultural.
‘men's health’ magazine has a very personal approach to there target
audience.

7. Technical
The front cover of the magazines are full of
text all about weight loss/bulking up. This
makes the customer think that he is getting
everything he needs to know in just one issue.
It is usually some advertisements on the left
hand side and ways to get big quicker on the
right hand column.
The text is what the media try and specify in
because hat is what catches the readers eye, a
long with the different colours. The models are
usually taken at about a medium shot, this is so
that they get most of the models body, face and
part of there legs.
The magazine in general the media always make sure the person they are putting
on the front suits the pacific colours what goes on the magazine.

8. Changes Over Time.
2000
2013
Black and White
Colour
The changes over time have changed rapidly, this is due to knew
technology, progress and most importantly, finding who there target audience is.
There is a lot more writing now than there was thirteen years ago.
Cameras, lighting etc has all changed into HD, new computers have come out so
now, this allows the media designers capture the best shots. ‘men’s health’ has
changed from black and white to high definition, this instantly makes the
magazine look ten times better. The magazines in the year 2000 had hardly any
writing, now where in the year 2013, thirteen years on and there is loads on every
issue. Also the colours have changed overtime, from the same plain old but eye
catching colours to colour coordinated reds, blues, blacks etc.

9. The magazine's slogan is "How the Best Man Wins". The magazine
targets men ages 21–40 years and features in-depth articles on
fitness, nutrition, and sports, as well as sex tips, fashion advice,
interviews, recipes, and surveys. This is a bit of an all round
magazine but also fills in the rest of the basic information in from
‘men's health’.

10. Representation
84% of readers are male
Average of 32
79% of have made purchase over the internet
72% wear a different aftershave/fragrance for
different occasions or different times of the day
Over 70% said that they read Men's Fitness to look
and feel good
The image below represents a pacific category so your
eyes focus on that piece of art straight away (Abs) that is
what this magazine is focusing on this month as you can
see. The fact that the man is looking down with a white
vest on joining up with the white writing a long with all the
other little quotes around the edges. ‘Men's fitness’ isn't
as popular as ‘men's health’ so they try and offer this
magazine out to as many people as they can where as the
‘men's health’ is pacifically aimed at men. All of the little
quotes listed below are all intense but are able to do them
in a smaller period of time.
A man on the front doing what it says on the side, it joins up
with the quote. The use of 4 week makes you want to try it
because its only a short period of time. The sign is over the
mans right shoulder and he is stood on an angle to the right.
The quote about ‘curry’ is in yellow. This relates to
curry and also stands out because its yellow is a
(bright colour).
It sounds so simple by the use of ‘8 moves’. This is to
brain wash you so you buy the magazine and maybe
attempt the challenge given.

11. Style.
In ‘men’s fitness’ the style is laid out in a
way, the use of different colours and bold
text really stands out;
Colours: The colours are the main part of
the issue… they make the magazine look
really officiant, this is why colours are
important to the media. The different
sizes, fonts etc make the magazine.
Text: The text goes from big to small, this is
so when you look at the magazine, you
follow it all the way down to the bottom.
Image:

12. Symbolism.

13. Cultural.

14. Technical.

15. Changes Over Time.