The document is a dictionary of acronyms related to digital marketing and social media containing over 180 terms. It is organized alphabetically from A to Y with the acronym defined in Spanish. For each letter, there is an introductory definition or term starting with that letter. The document aims to provide definitions for common acronyms in digital marketing and social media.

1. 岑漪敏DICCIONARIO DE ACRÓNIMOS
DEL MARKETING DIGITAL
Y SOCIAL MEDIA
MÁS 180 TÉRMINOS
(ACTUALIZADO AGOSTO 2020)
@YIMINSHUM + WWW.YIMINSHUM.COM

2. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
ABC (ALWAYS BE CLOSING)
ADS (ADVERTISING)
AIDA (ATENCIÓN-INTERÉS-DESEO-ACCIÓN)
AOV (AVERAGE ORDER VALUE)
API (APPLICATION PROGRAMMING INTERFACE)
ASO (APP STORE OPTIMIZATION)
AR (AUGMENTED REALITY)
ARPA (AVERAGE REVENUE PER ACCOUNT)
ARPU (AVERAGE REVENUE PER USER)
ASP (APPLICATION SERVICE PROVIDER)
ATD (AGENCY TRADING DESK)
ATL (ABOVE THE LINE)
A DE AIDA

3. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
B2A (BUSINESS TO ADMINISTRATION)
B2B (BUSINESS TO BUSINESS)
B2C (BUSINESS TO CONSUMERS)
B2E (BUSINESS TO EMPLOYER)
BA (BRAND AMBASSADOR)
BANT (BUDGET-AUTHORITY-NEED-TIMELINE)
BH (BLACK HAT)
BL (BAKLINK)
BOFU (BOTTOM OF THE FUNNEL)
BPM (BUSINESS PROCESS MANAGEMENT)
BTL (BELOW THE LINE)
BR (BOUNCE RATE)
B DE BTL

4. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
CAC (COSTO DE ADQUISICIÓN DE CLIENTE)
CAPTCHA (COMPLETELY AUTOMATED PUBLIC TURING TEST TO
TELL COMPUTERS AND HUMANS APART)
CC (CREATIVE COMMONS)
CC (CONTENT CREATOR)
CEO (CHIEF EXECUTIVE OFFICER)
CF (CITATION FLOW)
CLV (CUSTOMER LIFETIME VALUE)
CM (COMMUNITY MANAGER)
CMO (CHIEF MARKETING OFFICER)
CMS (CONTENT MANAGEMENT SYSTEM)
COCA (COST OF CUSTOMER ADQUISITION)
COS (CONTENT OPTIMIZATION SYSTEM)
CPA (COSTO POR ACCIÓN O ADQUISICIÓN)
C DE CC PARTE I

5. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
CPC (COSTO POR CLIC)
CPI (COSTO POR IMPRESIÓN)
CPL (COSTO POR LEAD)
CPM (COSTO POR MIL IMPRESIONES)
CPV (COSTO POR VISTA)
CR (CONVERSION RATE)
CRM (COSTUMER RELATIONSHIP MANAGEMENT)
CRO (CONVERSION RATE OPTIMIZATION)
CSA (CUSTOMER SERVICES ADVISOR)
CSS (CASCADING STYLE SHEETS)
CTA (CALL TO ACTION)
CTC (CLIC TO CALL)
CTR (CLIC THROUGH RATE)
CX (CUSTOMER EXPERIENCE)
C DE CC PARTE II

6. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
DA (DOMAIN AUTORITHY)
DAMAS (DESEO, ARTÍCULO, MARCA, ACCIÓN Y SATISFACCIÓN)
DKI (DYNAMIC KEYWORD INSERTION)
DMA (DESIGNATED MARKET AREA)
DM (MENSAJE DIRECTO)
DNS (DOMAIN NAME SERVER)
DLR (DEEP LINK RATIO)
DOFA (DEBILIDADES, OPORTUNIDAD, FORTALEZAS Y AMENAZAS)
DSP (DEMAND SIDE PLATFORM)
D DE DOFA

7. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
ECPC (ENHANCED COST PER CLIC)
EOD (END OF DAY)
ERP (ENTREPRISE RESOURCE PLANNING)
E DE ERP

8. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
FAB (FEATURES, ADVANTAGES, BENEFITS)
FB (FACEBOOK)
FF (FOLLOW FRIDAY)
FTP (FILE TRANSFER PROTOCOL)
F DE FF

9. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
GA (GOOGLE ANALYTICS)
GDD (GROWTH DRIVEN DESIGN)
GIF (GRAPHICS INTERCHANGE FORMAT)
GRP (GROSS RATING POINT)
G DE GIF

10. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
H DE HTML
HIPPO (HIGHEST PAID PERSON’S OPINION)
HTML (HYPERTEXT MARKUP LANGUAGE)

11. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
IAB (INTERACTIVE ADVERTISING BUREAU)
IBA (INTEREST BASED ADVERTISING)
IBL (INBOUND LINKS)
ICP (IDEAL CUSTOMER’S PROFILE)
IGERS (INTAGRAMERS)
ILV (INBOUND LEAD VELOCITY)
IMC (INTEGRATED MARKETING COMUNICATIONS)
IP (INTERNET PROTOCOL)
IT (INFORMATION TECHNOLOGY)
I DE IP

12. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
J DE JPEG
JPEG (JOINT PHOTOGRAPHIC EXPERTS GROUP)

13. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
KDA (KEYWORD DENSITY ANALYZER)
KEI (KEYWORD EFFECTIVENESS INDEX)
KISS (KEEP IT SIMPLE STUPID)
KPI (KEY PERFORMANCE INDICATORS)
KWR (KEYWORD RESEARCH)
K DE KPI

14. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
LB (LINK BUILDING)
LBS (LOCATION-BASED SERVICES)
LPO (LANDING PAGE OPTIMIZATION)
LSEO (LOCAL SEO)
LTKW (LONG TAIL KEYWORDS)
LTV (LIFETIME VALUE)
L DE LBS

15. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
MAP (MARKETING AUTOMATION PLATFORM)
MMS (MULTIMEDIA MESSAGING SERVICE)
MOFU (MIDDLE OF THE FUNNEL)
MOOC (MASSIVE OPEN ONLINE COURSE)
MOM (MARKETING OPERATION MANAGEMENT)
MOM (MONTH OVER MONTH)
MTD (MONTH TO DATE)
MTO (META TAGS OPTIMIZATION)
MRM (MARKETING RESOURCE MANAGEMENT)
MRR (MONTHLY RECURRING REVENUE)
MVT (MULTI VARIANT TESTING)
M DE MMS

16. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
N DE NPS
NAP (NAME ADDRESS PHONE NUMBER)
NPS (NET PROMOTOR SCORE)

17. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
OASIS (ORGANIZATION FOR THE ADVANCEMENT OF
STRUCTURED INFORMATION STANDARS)
OBL (OUTBOUND LINKS)
ORM (ONLINE REPUTATION MANAGEMENT)
OWBL (ONE WAY BACKLINK)
O DE ORM

18. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
P4P (PAID FOR PLACEMENT)
PA (PAGE AUTORITHY)
PBN (PRIVATE BLOG NETWORK)
PIV (PROGRAMA DE IDENTIDAD VISUAL)
PNG (PORTABLE NETWORK GRAPHICS)
PPC (PAY PER CLIC)
PPCALL (PAY PER CALL)
PPL (PAY PER LEAD)
PPV (PUBLICIDAD EN EL PUNTO DE VENTA)
PR (PAGE RANK)
PR (PUBLIC RELATIONS)
PV (PAGE VIEW)
PYME (PEQUEÑAS Y MEDIANAS EMPRESAS)
PWAT (PAY WITH A TWEET)
P DE PNG

19. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
Q DE QR
QOQ (QUARTER OVER QUARTER)
QR (QUICK RESPONSE CODE)

20. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
RD (REFERRING DOMAIN)
ROAS (RETURN ON AD SPEND)
ROBO (RESEARCH ONLINE AND BUY OFFLINE)
ROI (RETORNO DE INVERSIÓN)
RON (RUN OF NETWORK)
RSS (REALLY SIMPLE SYNDICATION)
RT (RETWEET)
RTB (REAL TIME BIDDING)
RTD (REAL TIME DATA)
R DE ROI
Item 1 Item 2 Item 3 Item 4 Item 5
50
40
30
20
10
0

21. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
SAAS (SOFTWARE AS A SERVICE)
SDK (SOFTWARE DEVELOPMENT KIT)
SEO (SEARCH ENGINE OPTIMIZATION)
SEM (SEARCH ENGINE MARKETING)
SEP (SEARCH ENGINE POSITIONING)
SER (SEARCH ENGINE RANKING)
SERM (SEARCH ENGINE REPUTATION MANAGEMENT)
SERP (SEARCH ENGINE RESULTS PAGE)
SMART (SPECIFIC, MEASURABLE, ATTAINABLE, REALISTIC, TIMELY)
SMM (SOCIAL MEDIA MANAGER)
SMO (SOCIAL MEDIA OPTIMIZATION)
SMS (SHORT MESSAGE SERVICE)
SLA (SERVICE LEVEL AGREEMENT)
SOV (SHARE OF VOICE)
SSP (SUPPLY SIDE PLATFORMS O SELL SIDE PLATFORMS)
S DE SMS

22. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
TBT (THROWBACK THURSDAY)
TF (TRUST FLOW)
TIC (TÉCNICAS DE INFORMACIÓN Y COMUNICACIÓN)
TL; DR (TOO LONG; DIDN’T READ)
TLD (TOP LEVEL DOMAIN)
TLP (TOP LEVEL PAGE)
TOFU (TOP OF THE FUNNEL)
TOS (TERMS OF SERVICE)
TT (TRENDING TOPIC)
TTL (THROUGH THE LINE)
T DE TTL

23. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
UCD (USER-CENTRIC DESIGN)
UGC (USER GENERATED CONTENT)
UI (INTERFAZ DE USUARIO)
USP (UNIQUE SELLING PROPOSITION)
URL (UNIFORM RESOURCE LOCATOR)
UV (VISITANTE ÚNICO)
UX (USER EXPERIENCE)
U DE UPS

24. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
VAST (VIDEO AD SERVING TEMPLATE)
VM (VIRAL MARKETING)
VMAP (VIDEO MULTIPLE AD PLAYLIST)
VOD (VIDEO ON DEMAND)
VPAID (VIDEO PLAYER AD INTERFACE DEFINITION)
V DE VAST

25. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
W3C (WORLD WIDE WEB CONSORTIUM)
WEBINAR (WEB-BASED SEMINAR)
WH (WHITE HAT)
WOM (WORD OF MOUTH)
WOW (WEEK ON WEEK)
WPO (WEB PERFOMANCE OPTIMIZATION)
WWW (WORLD WIDE WEB)
WYSIWYG (WHAT YOU SEE IS WHAT YOU GET)
W DE WOM

26. 岑漪敏@YIMINSHUM + WWW.YIMINSHUM.COM
Y DE YOY
YOY (YEAR OVER YEAR)
YTD (YEAR-TO-DATE)

27. 岑漪敏MUCHAS GRACIAS
POR LEERLO
LOS INVITO A COMPARTIR
EL CONTENIDO
@YIMINSHUM + WWW.YIMINSHUM.COM