The one and a half hour workshop hosted by Token Man co-founder Daniele Fiandaca will challenge participants to become "culture hackers" and promote diversity within their organizations. The workshop will introduce Token Man, share key learnings from interviews, teach the concept of culture hacking to promote gender diversity, and have groups come up with and present their own "hacks". An alternative workshop focuses on general diversity hacking based on a diversity experiment report. The workshop costs £1.5k for up to 120 people and interested parties should contact Daniele Fiandaca.

1. CMO Futures Workshop
Background
Token Man’s (www.tokenman.org) mission is to motivate behaviour changes in male-dominated
workplaces while positively promoting gender equality throughout the creative, financial, legal and
tech industries. In this workshop, Daniele Fiandaca, one of Token Man’s co-founders will inspire
your team to understand how small changes can make a big difference. All participants will be
challenged to become culture hackers within their organization and come up with their own hacks
to help their business become a place that promotes diversity and provides a culture in which men
and women can equally thrive.
The Workshop
The one and a half hour workshop will consist of the following:
• Introduction to Token Man
• Key learnings so far from our interviews – cut down to 5 key learning
• Become a hacker – introduction to concept of becoming a hacker and what that means for
culture and talking the gender diversity issue
• Gender Diversity Hacking
o 5 mins in pairs to come up with best culture hack
o 10 mins in tables for people to share their hacks, discuss and choose best hack from
each table
o 5 mins for people to share their best hacks
• Q&A
Alternative – Hacking Diversity
Daniele Fiandaca is also co-founder of The Great British Diversity Experiment, the first ever
diversity initiative designed for and by the communications industry that provides specific and
practical insight into why diversity works and how to leverage it.

2. CMO Futures Workshop
In this version Daniele will introduce the experiment and the key findings from the report and focus
the workshop around diversity hacking rather than just gender diversity hacking.
Investment
The workshop can be delivered for as many as 120 people and investment is £1.5k that will include
any bespoke prep work required.
Contact
If you are interested, please contact Daniele Fiandaca at danielefiandaca@me.com or 07976 826
194.

3. CMO Futures Workshop
About Token Man
Token Man is an initiative to give men in industry a better understanding of the challenges women
face in business and a greater empathy for when they are in the minority. We hope to achieve
individual behaviour change that fuels a cultural shift in the workplace, enabling men in a tangible
way to contribute to the movement for gender equality. Ultimately this needs to act as a platform
for the progression of women in industry to reverse gender inequality.
The first initiative is a series of interviews in which high profile women get the opportunity to ask
high profile men some key questions about the gender diversity issue. The aim is to have an open
and honest discussion with business leaders showcasing some of the good practice that is already
happening, highlighting some of the key challenges that still exist and discussing what further can
be done.
Token Man was founded by Emma Perkins, ECD at Lowe Open, Georgia Barretta, UK Design
Director at Geometry Global, Penny Othen, a social media consultant and Daniele Fiandaca, founder
of Mutant and co-founder of Creative Social and Innovation Social.
About Daniele Fiandaca
Daniele is co-founder of Creative Social, a club for global creative and brand leaders who believe
creativity and innovation will deliver better business and culture. Daniele is also a Hyper Island
Masterclass Speaker and has delivered over 50 change management workshops to agencies,
brands and corporates. Previously Daniele was CEO of Profero, which he helped grow into a 300
strong global businesses with over 10 offices worldwide and was most recently Head of Innovation
at Cheil Worldwide. In 2014 he was voted in the Top 10 of the UK digerati by the Drum. Daniele
has co-edited and co-authored a number of books including the latest Creative Social book:
Hacker, Maker, Teacher, Thief: Advertising's Next Generation.