The document discusses different roles or mindsets that creative professionals can take on: the Hacker, Maker, Teacher, and Thief. The Hacker is focused on solving problems effectively by breaking them down. The Maker emphasizes experimenting and allowing ideas to emerge from making things. The Teacher fosters cultures of adaptability, curiosity, empathy and fearlessness. The Thief acknowledges that copying and being inspired by others is how original work is created, and that remembering influences is more important than claiming original ideas. The document provides quotes from creative professionals about each role and their perspectives. It encourages the reader to try embracing these different mindsets in their work and lists questions they could explore related to each role.

1. #HMTT

2. Which one are you?

4. Hacker

5. “Hacks, by definition, are more
effective. They take big complicated
problems that can be more easily
solved, whatever the solution takes.
As a result, they remove the gap
between the commercial imperative
and the creative solution.”
Gareth Kay, Founding Partner, Zeus Jones

7. “I’d argue that digital creatives have
evolved in a collaborative creative process
and work environment because they have
always had to hack solutions (you’re only
as good as your programmer.”
Bridget Jung, Creative Director & Editor at Adverblog

8. Maker

10. “Make something, anything and see
if it leads to an idea. It’s the
opposite process of having an idea
first and then spending ages trying
to make it. Be receptive, trusting,
and allow yourself to be vulnerable
to your own ideas.”
Flo Heiss, ECD, Dare

11. Teacher

12. “Education is not the filling of a
pail, but the lighting of a fire”
William Yeats

13. “Our industry needs to focus on
fostering cultures where people can
re-learn four key traits often
forgotten from childhood. These are
adaptability, curiosity, empathy
and fearlessness”
Marc Lewis, Dean of School of Communication Arts 2.0

14. “With technology disrupting all
industries ..., the journey towards
consciously competent is still relevant,
but only when we see it as part of a
constant re-birth. In a fast-changing
world, relaxing into conscious
competence immediately makes us
unconsciously incompetent.”
Anders Sjostedt, Partnership Director, Hyper Island

15. “If you’re not worried, scared or
ever so slightly shitting it, chances
are you are not trying hard
enough”
Sam Ball, Creative Director, M&C Saatchi

16. “Would you rather be remembered
as a torch or a fire extinguisher?”
Marc Lewis, Dean of School of Communication Arts 2.0

17. Thief

18. “Copying and originality aren’t
polar opposites: being original and
doing original work is often best
achieved by using the power of
copying.”
Mark Earls, Founder, Herd Consulting

19. “Originality is for people with short
memories.”
Grayson Perry

20. “Talent borrows. Genius Steals.”
Oscar Wilde

24. Now go do

25. Become a Hacker
List 10-50 solutions that
have inspired you
List 5 of your biggest
challenges

26. Become a Maker

27. Become a Teacher

28. Become a Thief
“Do your next presentation by
simply filling it with other people’s
quotes”

29. Questions
@yellif
#HMTT

30. More about the book

31. Hacker, Maker, Teacher, Thief; Advertisings Next Generation
The Authors

32. “Forget the past the future is where
it's at - and this is your guide book.”
Rosie Arnold, Deputy Executive Creative Director, BBH London

33. “Less of a book and more of a lively
debate. So rather than read it, ‘listen
to it’ and get stuck in. It’ll make you
want to ask questions, nod vigorously
and heckle from the back.”
Graham Fink, CCO, Ogilvy China

34. Buy the book here -
http://ht.ly/BBOVP

35. creativesocial.com
@CreativeSocial