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Cannes Round-Up
Cannes In Quotes
© 2013 Cheil Worldwide
"Cannes is expanding into areas that
Don Draper wouldn’t recognise. This
balance of Mad Men and Maths Men, of
art and science, left brain/right brain is
really very important and we have to
understand it"
Sir Martin Sorrell
WPP
© 2013 Cheil Worldwide
"Think like a marketer. Behave like an
entertainer. Move like a tech startup."
PJ Pereira
Chief Creative Officer, Pereira & O'Dell
© 2013 Cheil Worldwide
"The intersection between linear
storytelling and social engagement is
the next big thing."
Jeffrey Katzenberg
CEO, DreamWorks Animation
© 2013 Cheil Worldwide
“Someone’s got to crack mobile. Bad
advertising online is shit, bad
advertising on mobile is offensive.”
Dave Droga
Founder, Droga 5
© 2013 Cheil Worldwide
"Speed trumps perfection"
Wendy Clark
Global SVP, Coca Cola
© 2013 Cheil Worldwide
"Sitting on a beanbag doesn't make
you creative"
John Hegarty
Worldwide Creative Director & Founder, BBH
Cannes In Numbers
© 2013 Cheil Worldwide
37,427
Number of award entries
(5% increase on last year)
© 2013 Cheil Worldwide
12%
Decrease in the number of press entries
© 2013 Cheil Worldwide
39%
Increase in the number of cyber entries
© 2013 Cheil Worldwide
300
Number of Innovation Lions entries
(which is why there were only 4 winners)
The Awards
© 2013 Cheil Worldwide
© 2013 Cheil Worldwide
The Big Winners
© 2013 Cheil Worldwide
4x Grand Prix
5 Golds
2x Grand Prix
8 Golds
2 x Grand Prix
8 Golds
You, The Jury (#youthejury)
© 2013 Cheil Worldwide
Instructions
Watch the next 8 case videos.
Note down which ones you like as you
go along?
At the end you will be asked for your
favourites
If you are doing this online, tweet “Taking
part in #youthejury with @cheiluk”
© 2013 Cheil Worldwide
Nivea Protection
#niveaprotection
© 2013 Cheil Worldwide
Beats Pills
#beatspills
© 2013 Cheil Worldwide
Lego Ad Break
#legoadbreak
© 2013 Cheil Worldwide
Bob Dylan
#bobdylan
© 2013 Cheil Worldwide
Milka Last Square
#lastsquare
© 2013 Cheil Worldwide
BA Magic of Flying
#magicofflying
© 2013 Cheil Worldwide
Playstation Launch
of Greatness
#launchofgreatness
© 2013 Cheil Worldwide
Skype Stay Together
#staytogether
© 2013 Cheil Worldwide
A reminder of the cases:
#niveaprotection
#beatspills
#legoadbreak
#bobdylan
#lastsquare
#magicofflying
#launchofgreatness
#staytogether
© 2013 Cheil Worldwide
Instructions
Now vote for your favourite
And discuss why you thought it was
great
If you are doing this online, tweet your
favourite’s hashtag including #lionsfave and
a single reason why
© 2013 Cheil Worldwide
Instructions
Now vote for your 2nd favourite
And discuss why you thought it was
great
If you are doing this online, tweet your 2nd
favourite’s hashtag including #lionsfave2
and a single reason why
© 2013 Cheil Worldwide
Instructions
Now vote for your least favourite
And discuss why it was your least
favourite
If you are doing this online, tweet your least
favourite’s hashtag including #lionsleastfave
and a single reason why
Our other favourites
Other Cannes reading
© 2013 Cheil Worldwide
50 Best quotes from Cannes - http://ht.ly/yU5Lq
Cannes Lions Review 2014 - http://ht.ly/yU6v7
Cannes in Figures - http://ht.ly/yUhUD
Thank you.
Thank You!

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Cannes Round Up 2014 (including You the Jury)

  • 3. © 2013 Cheil Worldwide "Cannes is expanding into areas that Don Draper wouldn’t recognise. This balance of Mad Men and Maths Men, of art and science, left brain/right brain is really very important and we have to understand it" Sir Martin Sorrell WPP
  • 4. © 2013 Cheil Worldwide "Think like a marketer. Behave like an entertainer. Move like a tech startup." PJ Pereira Chief Creative Officer, Pereira & O'Dell
  • 5. © 2013 Cheil Worldwide "The intersection between linear storytelling and social engagement is the next big thing." Jeffrey Katzenberg CEO, DreamWorks Animation
  • 6. © 2013 Cheil Worldwide “Someone’s got to crack mobile. Bad advertising online is shit, bad advertising on mobile is offensive.” Dave Droga Founder, Droga 5
  • 7. © 2013 Cheil Worldwide "Speed trumps perfection" Wendy Clark Global SVP, Coca Cola
  • 8. © 2013 Cheil Worldwide "Sitting on a beanbag doesn't make you creative" John Hegarty Worldwide Creative Director & Founder, BBH
  • 10. © 2013 Cheil Worldwide 37,427 Number of award entries (5% increase on last year)
  • 11. © 2013 Cheil Worldwide 12% Decrease in the number of press entries
  • 12. © 2013 Cheil Worldwide 39% Increase in the number of cyber entries
  • 13. © 2013 Cheil Worldwide 300 Number of Innovation Lions entries (which is why there were only 4 winners)
  • 15. © 2013 Cheil Worldwide
  • 16. © 2013 Cheil Worldwide The Big Winners
  • 17. © 2013 Cheil Worldwide 4x Grand Prix 5 Golds 2x Grand Prix 8 Golds 2 x Grand Prix 8 Golds
  • 18. You, The Jury (#youthejury)
  • 19. © 2013 Cheil Worldwide Instructions Watch the next 8 case videos. Note down which ones you like as you go along? At the end you will be asked for your favourites If you are doing this online, tweet “Taking part in #youthejury with @cheiluk”
  • 20. © 2013 Cheil Worldwide Nivea Protection #niveaprotection
  • 21. © 2013 Cheil Worldwide Beats Pills #beatspills
  • 22. © 2013 Cheil Worldwide Lego Ad Break #legoadbreak
  • 23. © 2013 Cheil Worldwide Bob Dylan #bobdylan
  • 24. © 2013 Cheil Worldwide Milka Last Square #lastsquare
  • 25. © 2013 Cheil Worldwide BA Magic of Flying #magicofflying
  • 26. © 2013 Cheil Worldwide Playstation Launch of Greatness #launchofgreatness
  • 27. © 2013 Cheil Worldwide Skype Stay Together #staytogether
  • 28. © 2013 Cheil Worldwide A reminder of the cases: #niveaprotection #beatspills #legoadbreak #bobdylan #lastsquare #magicofflying #launchofgreatness #staytogether
  • 29. © 2013 Cheil Worldwide Instructions Now vote for your favourite And discuss why you thought it was great If you are doing this online, tweet your favourite’s hashtag including #lionsfave and a single reason why
  • 30. © 2013 Cheil Worldwide Instructions Now vote for your 2nd favourite And discuss why you thought it was great If you are doing this online, tweet your 2nd favourite’s hashtag including #lionsfave2 and a single reason why
  • 31. © 2013 Cheil Worldwide Instructions Now vote for your least favourite And discuss why it was your least favourite If you are doing this online, tweet your least favourite’s hashtag including #lionsleastfave and a single reason why
  • 34. © 2013 Cheil Worldwide 50 Best quotes from Cannes - http://ht.ly/yU5Lq Cannes Lions Review 2014 - http://ht.ly/yU6v7 Cannes in Figures - http://ht.ly/yUhUD