Yahoo! Search Boss at Alt Search Engines 03 2009

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Three key points about the document: 1. The search market is dominated by three major players, requiring huge investments of $300M or more in capital, people, and infrastructure to become a serious competitor. 2. Search provides a very profitable business model with monopoly-like margins and half the world's online advertising expected to flow through Google by 2009. 3. The Yahoo! BOSS API provides access to Yahoo's search indexes through a web services model, allowing developers to build customized search products and experiences while paying usage fees or sharing revenue from Yahoo ads.

Technology

Yahoo! Confidential Bill Michels GM & Sr. Director Open Search Platform [email_address]

Reality of Search Huge Barriers of Entry Yahoo! Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fantastic Business Model Ripe for Innovation Yahoo! Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Yahoo! BOSS Offerings uge API A self-service, web services model to access Yahoo’s various search indexes: ,[object Object],[object Object],[object Object],[object Object],Vertical Lens Highly customized and tuned vertical & niche search engines: ,[object Object],[object Object],Yahoo! Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Currently not self-serve)

BOSS API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! Confidential

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTERNET All crawled, ranked and presented in a single API Partner Related URLS Partner Structured Data Yahoo! Confidential BOSS Vertical Lens

Yahoo! Confidential Sorting options ,[object Object],[object Object],[object Object],[object Object],Native branding & presentation style ,[object Object],[object Object],[object Object],[object Object],Shortcuts YSM Ads Vertical Lens Implementation

BOSS Economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! Confidential Units cost $0.10 (per 1000 API calls)

What can be built with the BOSS API? New presentation models

What can be built with the BOSS API? Client / Browser integrations

What can be built with the BOSS API? New ranking models

What can be built with the BOSS API? Vertical/niche search products

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