In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.

1. If Oscar were
a person...
R
Vogue
Porsche
Dom P
Chanel
Waldorf Astoria
WSJ
Esquire
Alfa Romeo
Remy Martin
Gucci
St. Regis
Amazon
US Weekly
Ferrari
Skinny Girl
Victoria’s Secret
Caesars
Twitter
Cosmo
Lexus
Skyy Vodka
Steve Madden
Mirage
Hulu
Food & Wine Magazine
Aston Martin
Stella Artois
Hermes
Renaissance hotels
Pandora
Rolling Stone
Mini Cooper
Jagermeister
Anthropologie
Virgin Atlantic
YouTube
Entertainment Weekly
Chevrolet
Miller
Gap
Holiday Inn
Instagram
In honor of the 2014 Academy Awards, we used
Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer
perceptions of major music and movie award shows.
BAV identified brands in six categories, from fashion to travel,
that share the same attributes as the award shows.
We then isolated two of the most strongly perceived traits
associated with each show and were able to assign Oscar,
Tony and their friends their own unique personalities.
Rich and Fabulous Old Money
Upper Class and Glamorous
Suave and Stylish European
Daring and Intelligent
Affluent Young Party Player
Energetic and Social
Hip Young Professional
Stylish and Dynamic
Refined and Cultured Foodie
Original and Straightforward
Edgy and Casual Hipster
Progressive and Carefree
Regular American Joe
Friendly and Down-to-Earth
Y&R’s BrandAsset™ Valuator (BAV®) is the world’s largest database and model on brands.
The BAV® model enables us to evaluate 50,000 brands globally on equity, loyalty,
and imagery dimensions.
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