This document is a marketing resource from Xero providing tips and tools for partner marketing of Xero accounting software. It includes sections on getting online and telling prospects about Xero, converting clients through practical examples and hints, and tips for promoting Xero through various channels. The document is designed to be accessed frequently and used as a resource on converting prospects to clients through effective marketing of Xero's products and services.

1. XEROCON ELEVATE
AUCKLAND
Beautiful accounting software

2. Partner Marketing
Resource
Paula Jackson, General Manager Marketing, Xero

3. Marketing =
Connection
XEROCON ELEVATE

4. GET TELL THE TELLING CONVERTING PRACTICAL HINTS
ONLINE WORLD PROSPECTS CLIENTS EXAMPLES TIPS & TOOLS
Simple and smart.
This interactive PDF is designed to be resource has intentionally been designed to
viewed onscreen, be accessed frequently use minimal colour, in order to reduce both
(“Bookmark” it or save to your PC) and used your print costs and its environmental impact.
as a resource for your business.
Text that appears with an underline will link
If you choose to print, join Xero in working you to either an external webpage or another
towards a sustainable environment by page within this document. You can navigate
printing only one copy for your team using through the document using the arrows at
100% recycled paper. Please note that this the top of each page.
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6. Product Price
Functionality, brand, packaging, services List price, discount, bundling, credit terms
Target market
Promotion Place
Advertising, sales force and promotion, publicity Channel, inventory, logistics, distribution
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