Event based marketing is a highly personalized way of engaging with individual customers across any channel at a moment it is most relevant to him or her.

2. Event Based Marketing - How does it work?
Event-based marketing brings many advantages to the table
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
1

3. Spot significant events
in a customer’s life
2

4. 3
Use those events to
understand the
customer’s needs

5. 4
Send him a relevant
and engaging message

6. Event-based marketing brings many advantages to the table
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
Event Based Marketing - How does it work?
5

7. 6
Significant increase in
marketing ROI

8. 7
Better customer
response because
communication is
based on his need at
that time

9. 8
Spot opportunities for
any cross and up sells

10. 9
Strong relationship
with the customer as
he feels understood
and validated

11. 10
Incredible customer
experience.
Every. Single. Time

12. Event-based marketing brings many advantages to the table
Tips to Ace Event-based Marketing
Event Based Marketing - How does it work?
Into Event-based Marketing? Ask yourself these questions!
11

13. 12
Is this event important
by itself?

14. 13
Does the event needs
any additional data to
become significant?

15. 14
Which event is more
important than
others?

16. 15
What are the channels
that could be used for
each event?

17. 16
What needs
immediate attention
and what can be
postponed to a later
time?

18. 17
Based on this event,
what should one do?

19. 18
Is this a retention
opportunity or a sales
opportunity?

20. 19
What extra
information would
enhance the experience
of each customer for
optimal service and
benefit?

21. Event-based marketing brings many advantages to the table
Event Based Marketing - How does it work?
Into Event-based Marketing? Ask yourself these questions!
Tips to Ace Event-based Marketing
20

22. 21
It is always about your
customer.
It’s about him and his
behaviour.

23. 22
So match customer
opportunities with
your business
objectives

24. 23
Plan your strategy:
You have the info and
the data. What will you
do with it?

25. 24
Use both inbound and
outbound ways to
connect with
customers

26. 25
Choose your EBM tool
wisely. Pick one that
will do what you want

27. 26
Use data.
There is so much to
capitalize.

28. 27
Finally, don’t annoy
your customer by
bombarding him with
irritating messages

29. 28
It takes a smart marketer,
with a smart tool, to think
out of the box and make
all the magic happen!

30. www.xerago.com/blog/