Yes, poor planning and lackluster top management support can kill otherwise well-built projects, but right up there is also the inability to make a convincing business case for your project. Luckily for you, the presentation provides a step-by-step guide for not only building a strong business case, but creating a business case template you can use again and again. Let’s get started…

1. ow To Write A Business Case
Steps To A Perfect Business Case Template
aking Your Case
es, poor planning and lackluster top management support can kill otherwise well-built projects, but right up there
also the inability to make a convincing business case for your project. Luckily for you, the presentation provides
step-by-step guide for not only building a strong business case, but creating a business case template you can
se again and again. Let’s get started…
troduction to Writing a Business Case
efore we consider how to write a business case, we must deal with the following 3 questions:
What is a business case?
Why you need a business case?
When do you use a business case?
What is a business case?
ne of the first things you need to know when starting a new project are the benefits of the proposed business
hange and how to communicate those benefits to the business. If you don’t know these things there is little point
oceeding. This is why a business case exists.
he business case is developed during the early stages of a project and outlines the why, what, how, and who
ecessary to decide if the project is worth continuing. It’s first developed during an initial investigation, has much
ore detail and should be reviewed by the project sponsor and key stakeholders before being accepted, rejected,
Agile Marketing 101
Raechel Duplain
Workfront