CRM lead rating can save wasted sales efforts AND increase sales, keeping sales staff focused and motivated.

1. Motivate your
sales team
with CRM
lead rating

2. Lead
What?

3. Lead “So, what is lead scoring?
What? Simple, it’s a relative
ranking of one prospective
lead against another.”
Steve Gershik, The Innovative Marketeer.

4. Lead “So, what is lead scoring?
What? Simple, it’s a relative
ranking of one prospective
lead against another.”
Steve Gershik, The Innovative Marketeer.
You set a list of criteria, to help you figure out which customers are
hot prospects and worth additional sales efforts. Essentially, you
identify who is most likely to make a purchase from your company.

5. Why lead rate with CRM?
CRM lead rating, or scoring, is useful because it:

6. Why lead rate with CRM?
CRM lead rating, or scoring, is useful because it:
Identifies customers likely
to make a purchase

7. Why lead rate with CRM?
CRM lead rating, or scoring, is useful because it:
Identifies customers likely
to make a purchase
Identifies customers
unlikely to make a purchase

8. Why lead rate with CRM?
CRM lead rating, or scoring, is useful because it:
Identifies customers likely
to make a purchase
Identifies customers
unlikely to make a purchase
Allows efforts to be focused and
prioritised based on these rates

9. “Companies that get
lead scoring right have
a 192% higher average
lead qualification rate
than those that do not”
Aberdeen Research.

10. And then?
That’s lead rating sorted. What about the motivation promise?

11. And then?
That’s lead rating sorted. What about the motivation promise?
From the point-of-view of your salespeople:
Wasted sales
effort is
demotivating

12. And then?
That’s lead rating sorted. What about the motivation promise?
From the point-of-view of your salespeople:
Wasted sales Constant
effort is refusals are
demotivating demotivating

13. And then?
That’s lead rating sorted. What about the motivation promise?
From the point-of-view of your salespeople:
Knowing in
advance that
Wasted sales Constant a customer is
effort is refusals are likely to say ‘yes’
demotivating demotivating is motivating

14. And then?
That’s lead rating sorted. What about the motivation promise?
From the point-of-view of your salespeople:
Knowing there is
a good chance of
Knowing in closing a sale means
advance that there is a greater
Wasted sales Constant a customer is chance of making
effort is refusals are likely to say ‘yes’ commission – great
demotivating demotivating is motivating motivation!

15. Sound good? HOW TO AVOID
CRM BACKLASH
Download the eGuide
How to avoid CRM
backlash to find out
more.
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