History of Graphic Design

1. AGS 1222/ AGD 1222
PREPARED BY: RINA BT. ABD SHUKOR
HISTORY OF GRAPHIC DESIGN

2. Introduction: What Is Graphic Design?
Definition of Graphic design
- creative process of ; idea
- ideas ; work, event, experience, movie, issue, solution, invention
- involving client and designer
- convey specific messages of communication and presentation
- relationship produces visual communication and communication
design

3. - Methods; words, symbol, images
(to create visual presentation of ideas and messages)
- Medium used; typography, visual arts, page layout
(produces balance, focused and symmetrical final result)
- Application; logo, branding (identity), newspapers, magazines,
books (publication)
* Print advertisements
* Posters
* Billboard
* Website graphics
* Signs
* Product packaging
Introduction: What Is Graphic Design?

4. - Characters and presentation;
- Visual art design
(visuals are from nature and experience - traditional media –
photography - digital art - final composition)
- Typography (art, craft and techniques of type design)
* Modifying type (glyphs)
* Arranging typeface
* Type glyphs (characters) are been created and modified using
variety of illustration techniques.
* Arrangement typeface, point size, tracking
(space between two specific characters)
* Leading (line and spacing)
Introduction: What Is Graphic Design?

5. - Page layout; arrangement of element (content)
- Image placement (composition)
- Text layout
- Style; illuminated pages in hand copied books of the middle ages
till the modern production; magazine, catalogues, structured page
design.
- Printed media; type (text), images (pictures)
- Place holder graphic
(die/laser cutting, foil stamping / blind embossing)
Introduction: What Is Graphic Design?

6. - Interface design; world wide web (www), computer software
development, interface design (web design, software design, end
user interacting)
- Combination of Visual communication skills and interactive
(online branding)
- Collaboration with software developer and web developer
- Printmaking; produces artwork on paper and other material
(surface) except for monotyping (multiple production from the
same piece and printed materials are know as reproduction
- Original piece
- Using; plates of metal, copper, zinc
- Engraving or etching; stone, used for lithography blocks of wood
for woodcuts, linoleum (linocuts) fabric plates for
screen – printing (silk screen)
Introduction: What Is Graphic Design?