SlideShare ist ein Scribd-Unternehmen logo

Prototyping is an attitude

•
•
With Company
With Company

An input session on how to prototype physical and digital products, services and brands

Design
1 von 39
Downloaden Sie, um offline zu lesen
With Company Strategic Design Consultancy www.with-company.com all rights reserved WHAT IS PROTOTYPING?
“Designers don't just dream, they do.” Warren Berger With Company Strategic Design Consultancy www.with-company.com all rights reserved
Problem Space Solution Space Adaptado do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved
Problem Space Solution Space Adaptado do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved
Prototyping is not alone Testing and ideation are linked with prototyping and can assure you more efficient results. The process is important. With Company Strategic Design Consultancy www.with-company.com all rights reserved
It’s all about making ideas tangible You have to do it so you can really “feel” the results. With Company Strategic Design Consultancy www.with-company.com all rights reserved
If prototypes aren’t failing, they aren’t pushing far enough Iterate and make it better. They will save you time and money. With Company Strategic Design Consultancy www.with-company.com all rights reserved
It’s about connecting users It’s made to test other peoples’ reactions, and to help gain insights into what your idea means to your users. With Company Strategic Design Consultancy www.with-company.com all rights reserved
Can (re)define the problem Most of the times the problem is already settled but building it makes it rethink some settled ideas. With Company Strategic Design Consultancy www.with-company.com all rights reserved
With Company Strategic Design Consultancy www.with-company.com all rights reserved PROTOTYPES
With Company Strategic Design Consultancy www.with-company.com all rights reserved PAPER PROTOTYPE mimi hearing technologies https://saywhatproject.wordpress.com/
With Company Strategic Design Consultancy www.with-company.com all rights reserved josé de mello saúde SPACE PROTOTYPE
With Company Strategic Design Consultancy www.with-company.com all rights reserved peixaria centenária http://www.peixariacentenaria.pt/ ROLE PLAY
With Company Strategic Design Consultancy www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ STORYBOARD
With Company Strategic Design Consultancy www.with-company.com all rights reserved DefineLisboa http://definelisboa.pt/ DIGITAL PROTOTYPE
With Company Strategic Design Consultancy www.with-company.com all rights reserved DIGITAL PROTOTYPE balsamiq proto.io popapp
MORE EXAMPLES? With Company Strategic Design Consultancy www.with-company.com all rights reserved
With Company Strategic Design Consultancy www.with-company.com all rights reserved WEBSITE HOMEPAGE Prototyping with papercardboard
BRAND POSITIONING Fast design with Photoshop With Company Strategic Design Consultancy www.with-company.com all rights reserved
With Company Strategic Design Consultancy www.with-company.com all rights reserved APP/FEATURE Prototyping with an existing tool
With Company Strategic Design Consultancy www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ BRAND Logotype prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved Banking Industry UX/UI Idea prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved landing . jobs http://with-company.com/work/a-startup-that-aims-for-more/ PRODUCT Idea prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved ciência viva - pavilhão do conhecimento http://with-company.com/work/the-science-of-branding/ ARCHITECTURE Mini Paper Prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved tekever http://with-company.com/work/flying-over-a-genius-nest/ BRAND ARCHITECTURE FRAMEWORK Lo-fi prototype
BRAND ARCHITECTURE FRAMEWORK Hi-fi prototype With Company Strategic Design Consultancy www.with-company.com all rights reserved
With Company Strategic Design Consultancy www.with-company.com all rights reserved peixaria centenária http://with-company.com/work/swimming-against-all-odds/ POSTER / GRAPHIC DESIGN Lo-fi layout prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved POSTER / GRAPHIC DESIGN Hi-fi layout prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved boa boa http://www.boaboa.pt/ BRAND CONCEPT “Handy” prototype
With Company Strategic Design Consultancy www.with-company.com all rights reserved Now you know the basics...
With Company Strategic Design Consultancy www.with-company.com all rights reserved ...this is what you should bear in mind.
It’s mainly about function. Not aesthetics. With Company Strategic Design Consultancy www.with-company.com all rights reserved
Three is better than one. Join your team! With Company Strategic Design Consultancy www.with-company.com all rights reserved
There is no right or wrong way. Just be creative! With Company Strategic Design Consultancy www.with-company.com all rights reserved
It’s a matter of attitude! With Company Strategic Design Consultancy www.with-company.com all rights reserved
...and we do things this way not just to be different, but because we want our results to be With Company Strategic Design Consultancy www.with-company.com all rights reserved
www.with-company.com Rui Quinta rui@with-company.com Matilde Horta matilde@with-company.com Thank you! With Company Strategic Design Consultancy www.with-company.com all rights reserved

Empfohlen

Uxpa design thinking workshop
Uxpa design thinking workshopUxpa design thinking workshop
Uxpa design thinking workshopGeorgette Sullivan
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
The Hierarchy of Engagement
The Hierarchy of EngagementThe Hierarchy of Engagement
The Hierarchy of EngagementGreylock Partners
 
100 images for visual brainstorming
100 images for visual brainstorming100 images for visual brainstorming
100 images for visual brainstormingMarc Heleven
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 
Design Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopDesign Thinking & Agile Innovation Workshop
Design Thinking & Agile Innovation WorkshopJosef Scherer
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinkinglmittler
 

Weitere ähnliche Inhalte

Was ist angesagt?

Lean Product Discovery
Lean Product DiscoveryLean Product Discovery
Lean Product DiscoveryDavid Hawks
 
From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing Intuit Inc.
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch Amazon Web Services
 
The Designer's Guide to Startup Weekend
The Designer's Guide to Startup WeekendThe Designer's Guide to Startup Weekend
The Designer's Guide to Startup WeekendIryna Nezhynska
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startupLoic Le Meur
 
11 Things Healthy People Do Every Morning
11 Things Healthy People Do Every Morning11 Things Healthy People Do Every Morning
11 Things Healthy People Do Every MorningEason Chan
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your BrandSlides That Rock
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10Robin Yjord
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the PresentationJeffrey Stevens
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
Design Thinking Put it simply
Design Thinking Put it simplyDesign Thinking Put it simply
Design Thinking Put it simplyAdela VILLANUEVA
 
20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find ElsewhereNFN Labs
 
Design with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsDesign with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsPemo Theodore
 

Was ist angesagt? (20)

Lean Product Discovery
Lean Product DiscoveryLean Product Discovery
Lean Product Discovery
 
From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
 
14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
 
The Designer's Guide to Startup Weekend
The Designer's Guide to Startup WeekendThe Designer's Guide to Startup Weekend
The Designer's Guide to Startup Weekend
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startup
 
11 Things Healthy People Do Every Morning
11 Things Healthy People Do Every Morning11 Things Healthy People Do Every Morning
11 Things Healthy People Do Every Morning
 
People Don't Care About Your Brand
People Don't Care About Your BrandPeople Don't Care About Your Brand
People Don't Care About Your Brand
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth Hacker
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
 
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
Designing Presentations
Designing PresentationsDesigning Presentations
Designing Presentations
 
Design Thinking Put it simply
Design Thinking Put it simplyDesign Thinking Put it simply
Design Thinking Put it simply
 
20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere20 Presentation Secrets You Won't Find Elsewhere
20 Presentation Secrets You Won't Find Elsewhere
 
Design with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsDesign with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business Models
 

Andere mochten auch

10 Color Banner Design Inspiration
10 Color Banner Design Inspiration10 Color Banner Design Inspiration
10 Color Banner Design InspirationBannersnack
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandGYK Antler
 
10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
 
Get Featured: So You Want to be on the Front Page of SlideShare?
Get Featured: So You Want to be on the Front Page of SlideShare?Get Featured: So You Want to be on the Front Page of SlideShare?
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedWeekdone.com
 
500 Demo Day Batch 19: Gluwa
500 Demo Day Batch 19: Gluwa500 Demo Day Batch 19: Gluwa
500 Demo Day Batch 19: Gluwa500 Startups
 
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customerTips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customerFreshdesk Inc.
 
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyDispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
 
38 Employee Engagement Ideas Your Team Will Love
38 Employee Engagement Ideas Your Team Will Love38 Employee Engagement Ideas Your Team Will Love
38 Employee Engagement Ideas Your Team Will LoveElodie A.
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging ChallengesAaron Irizarry
 
The Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopThe Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopMike Rohde
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabJan Rezab
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionIn a Rocket
 
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
 
How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First CustomerFloown
 
10 Best Practices of a Best Company to Work For
10 Best Practices of a Best Company to Work For10 Best Practices of a Best Company to Work For
10 Best Practices of a Best Company to Work ForO.C. Tanner
 
Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)a16z
 

Andere mochten auch (20)

10 Color Banner Design Inspiration
10 Color Banner Design Inspiration10 Color Banner Design Inspiration
10 Color Banner Design Inspiration
 
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika AldabaLightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
 
How a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B DemandHow a Strong Brand Boosts B2B Demand
How a Strong Brand Boosts B2B Demand
 
10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers
 
Get Featured: So You Want to be on the Front Page of SlideShare?
Get Featured: So You Want to be on the Front Page of SlideShare?Get Featured: So You Want to be on the Front Page of SlideShare?
Get Featured: So You Want to be on the Front Page of SlideShare?
 
How NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons LearnedHow NOT to Run Your Company – Lessons Learned
How NOT to Run Your Company – Lessons Learned
 
500 Demo Day Batch 19: Gluwa
500 Demo Day Batch 19: Gluwa500 Demo Day Batch 19: Gluwa
500 Demo Day Batch 19: Gluwa
 
Tips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customerTips from Calvin and Hobbes on how to be a good customer
Tips from Calvin and Hobbes on how to be a good customer
 
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyDispatches From The New Economy: The Five Faces Of The On-Demand Economy
Dispatches From The New Economy: The Five Faces Of The On-Demand Economy
 
38 Employee Engagement Ideas Your Team Will Love
38 Employee Engagement Ideas Your Team Will Love38 Employee Engagement Ideas Your Team Will Love
38 Employee Engagement Ideas Your Team Will Love
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging Challenges
 
The Sketchnote Mini-Workshop
The Sketchnote Mini-WorkshopThe Sketchnote Mini-Workshop
The Sketchnote Mini-Workshop
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming Convention
 
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
 
How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First Customer
 
10 Best Practices of a Best Company to Work For
10 Best Practices of a Best Company to Work For10 Best Practices of a Best Company to Work For
10 Best Practices of a Best Company to Work For
 
Towards Greatness
Towards GreatnessTowards Greatness
Towards Greatness
 
Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)
 

Ähnlich wie Prototyping is an attitude

Design Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret WeaponDesign Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret WeaponBrilliant Experience
 
Org Design for Design Orgs
Org Design for Design OrgsOrg Design for Design Orgs
Org Design for Design OrgsKristin Skinner
 
BMGI's Design Thinking Approach
BMGI's Design Thinking Approach BMGI's Design Thinking Approach
BMGI's Design Thinking Approach Prashant Joglekar
 
Design studio: A team alignment secret weapon - Modev MVP Conference
Design studio: A team alignment secret weapon - Modev MVP ConferenceDesign studio: A team alignment secret weapon - Modev MVP Conference
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
 
Leading the Startup UX in 100 Days
Leading the Startup UX in 100 DaysLeading the Startup UX in 100 Days
Leading the Startup UX in 100 DaysUday Gajendar
 
Julie Xu (Carta) - Designing a product experience vision at scale
Julie Xu (Carta) - Designing a product experience vision at scaleJulie Xu (Carta) - Designing a product experience vision at scale
Julie Xu (Carta) - Designing a product experience vision at scaleTechsylvania
 
Design that Scales: Methods and best practices to grow gracefully
Design that Scales: Methods and best practices to grow gracefullyDesign that Scales: Methods and best practices to grow gracefully
Design that Scales: Methods and best practices to grow gracefullyEileen Allen
 
Google Design sprint
Google Design sprintGoogle Design sprint
Google Design sprintBruno Mendes
 
An Introduction to Design Thinking with Sprint 52 Co-Founder
An Introduction to Design Thinking with Sprint 52 Co-FounderAn Introduction to Design Thinking with Sprint 52 Co-Founder
An Introduction to Design Thinking with Sprint 52 Co-FounderProduct School
 
Growth Patterns: Building a foundation for expansion — Driving, or being driv...
Growth Patterns: Building a foundation for expansion — Driving, or being driv...Growth Patterns: Building a foundation for expansion — Driving, or being driv...
Growth Patterns: Building a foundation for expansion — Driving, or being driv...Atlantic Business Technologies (Atlantic BT)
 
Enterprise design for business analysts
Enterprise design for business analystsEnterprise design for business analysts
Enterprise design for business analystsIIBA UK Chapter
 
Digital Innovation Management
Digital Innovation ManagementDigital Innovation Management
Digital Innovation ManagementGeorge Fankhauser
 
Project Management Using Design Thinking
Project Management Using Design Thinking Project Management Using Design Thinking
Project Management Using Design Thinking Saurabh Kaushik
 

Ähnlich wie Prototyping is an attitude (20)

Design Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret WeaponDesign Studio: The User Experience Practitioner’s Secret Weapon
Design Studio: The User Experience Practitioner’s Secret Weapon
 
Org Design for Design Orgs
Org Design for Design OrgsOrg Design for Design Orgs
Org Design for Design Orgs
 
Portfolio Pitch
Portfolio PitchPortfolio Pitch
Portfolio Pitch
 
BMGI's Design Thinking Approach
BMGI's Design Thinking Approach BMGI's Design Thinking Approach
BMGI's Design Thinking Approach
 
Design Thinking (Workshop Guide)
Design Thinking (Workshop Guide)Design Thinking (Workshop Guide)
Design Thinking (Workshop Guide)
 
Introduction to Design Thinking
Introduction to Design ThinkingIntroduction to Design Thinking
Introduction to Design Thinking
 
Design studio: A team alignment secret weapon - Modev MVP Conference
Design studio: A team alignment secret weapon - Modev MVP ConferenceDesign studio: A team alignment secret weapon - Modev MVP Conference
Design studio: A team alignment secret weapon - Modev MVP Conference
 
Leading the Startup UX in 100 Days
Leading the Startup UX in 100 DaysLeading the Startup UX in 100 Days
Leading the Startup UX in 100 Days
 
Julie Xu (Carta) - Designing a product experience vision at scale
Julie Xu (Carta) - Designing a product experience vision at scaleJulie Xu (Carta) - Designing a product experience vision at scale
Julie Xu (Carta) - Designing a product experience vision at scale
 
Design Thinking
Design Thinking Design Thinking
Design Thinking
 
Design that Scales: Methods and best practices to grow gracefully
Design that Scales: Methods and best practices to grow gracefullyDesign that Scales: Methods and best practices to grow gracefully
Design that Scales: Methods and best practices to grow gracefully
 
Google Design sprint
Google Design sprintGoogle Design sprint
Google Design sprint
 
The six stages of design
The six stages of designThe six stages of design
The six stages of design
 
The six stages of design
The six stages of designThe six stages of design
The six stages of design
 
An Introduction to Design Thinking with Sprint 52 Co-Founder
An Introduction to Design Thinking with Sprint 52 Co-FounderAn Introduction to Design Thinking with Sprint 52 Co-Founder
An Introduction to Design Thinking with Sprint 52 Co-Founder
 
Prototyping in the design process
Prototyping in the design processPrototyping in the design process
Prototyping in the design process
 
Growth Patterns: Building a foundation for expansion — Driving, or being driv...
Growth Patterns: Building a foundation for expansion — Driving, or being driv...Growth Patterns: Building a foundation for expansion — Driving, or being driv...
Growth Patterns: Building a foundation for expansion — Driving, or being driv...
 
Enterprise design for business analysts
Enterprise design for business analystsEnterprise design for business analysts
Enterprise design for business analysts
 
Digital Innovation Management
Digital Innovation ManagementDigital Innovation Management
Digital Innovation Management
 
Project Management Using Design Thinking
Project Management Using Design Thinking Project Management Using Design Thinking
Project Management Using Design Thinking
 

Mehr von With Company

One can be diverse. An essay on diversity.
One can be diverse. An essay on diversity.One can be diverse. An essay on diversity.
One can be diverse. An essay on diversity.With Company
 
Designing a coherent land registration system for rural Portugal
Designing a coherent land registration system for rural PortugalDesigning a coherent land registration system for rural Portugal
Designing a coherent land registration system for rural PortugalWith Company
 
Branding: From a startup to a startup ecosystem
Branding: From a startup to a startup ecosystemBranding: From a startup to a startup ecosystem
Branding: From a startup to a startup ecosystemWith Company
 
Lisbon, the expression of a human-centered city
Lisbon, the expression of a human-centered cityLisbon, the expression of a human-centered city
Lisbon, the expression of a human-centered cityWith Company
 
What happens to a brand after branding
What happens to a brand after brandingWhat happens to a brand after branding
What happens to a brand after brandingWith Company
 
Se o Ecossistema Empreendedor de Lisboa fosse...
Se o Ecossistema Empreendedor de Lisboa fosse...Se o Ecossistema Empreendedor de Lisboa fosse...
Se o Ecossistema Empreendedor de Lisboa fosse...With Company
 
Customer Journey Mapping. A tool.
Customer Journey Mapping. A tool.Customer Journey Mapping. A tool.
Customer Journey Mapping. A tool.With Company
 
Designing the Conditions to Design Everything
Designing the Conditions to Design EverythingDesigning the Conditions to Design Everything
Designing the Conditions to Design EverythingWith Company
 
Designing the ways we design everything
Designing the ways we design everythingDesigning the ways we design everything
Designing the ways we design everythingWith Company
 
Design Thinking - Case Studies
Design Thinking - Case StudiesDesign Thinking - Case Studies
Design Thinking - Case StudiesWith Company
 

Mehr von With Company (11)

One can be diverse. An essay on diversity.
One can be diverse. An essay on diversity.One can be diverse. An essay on diversity.
One can be diverse. An essay on diversity.
 
The Age of Ageing
The Age of AgeingThe Age of Ageing
The Age of Ageing
 
Designing a coherent land registration system for rural Portugal
Designing a coherent land registration system for rural PortugalDesigning a coherent land registration system for rural Portugal
Designing a coherent land registration system for rural Portugal
 
Branding: From a startup to a startup ecosystem
Branding: From a startup to a startup ecosystemBranding: From a startup to a startup ecosystem
Branding: From a startup to a startup ecosystem
 
Lisbon, the expression of a human-centered city
Lisbon, the expression of a human-centered cityLisbon, the expression of a human-centered city
Lisbon, the expression of a human-centered city
 
What happens to a brand after branding
What happens to a brand after brandingWhat happens to a brand after branding
What happens to a brand after branding
 
Se o Ecossistema Empreendedor de Lisboa fosse...
Se o Ecossistema Empreendedor de Lisboa fosse...Se o Ecossistema Empreendedor de Lisboa fosse...
Se o Ecossistema Empreendedor de Lisboa fosse...
 
Customer Journey Mapping. A tool.
Customer Journey Mapping. A tool.Customer Journey Mapping. A tool.
Customer Journey Mapping. A tool.
 
Designing the Conditions to Design Everything
Designing the Conditions to Design EverythingDesigning the Conditions to Design Everything
Designing the Conditions to Design Everything
 
Designing the ways we design everything
Designing the ways we design everythingDesigning the ways we design everything
Designing the ways we design everything
 
Design Thinking - Case Studies
Design Thinking - Case StudiesDesign Thinking - Case Studies
Design Thinking - Case Studies
 

Kürzlich hochgeladen

How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesThomas Schielke
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfCristobalHeraud
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisPeclers Paris
 
PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVAPORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Map of St. Louis Parks
Map of St. Louis Parks Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Thomas Schielke
 
Understanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's MattersUnderstanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's MattersCre8iveskill
 
Imagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering PortfolioImagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering PortfolioAlinaLau2
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinSamar Hossam ElDin Ahmed
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024digital learning point
 
Piece by Piece Magazine
Piece by Piece Magazine Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Yantram Animation Studio Corporation
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...Pranav Subramanian
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 

Kürzlich hochgeladen (20)

ASME B31.4-2022 estandar ductos año 2022
ASME B31.4-2022 estandar ductos año 2022ASME B31.4-2022 estandar ductos año 2022
ASME B31.4-2022 estandar ductos año 2022
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives cities
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
 
PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVAPORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVA
 
Map of St. Louis Parks
Map of St. Louis Parks Map of St. Louis Parks
Map of St. Louis Parks
 
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
 
Understanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's MattersUnderstanding Image Masking: What It Is and Why It's Matters
Understanding Image Masking: What It Is and Why It's Matters
 
Imagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering PortfolioImagist3D Architectural and Interior Rendering Portfolio
Imagist3D Architectural and Interior Rendering Portfolio
 
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDinGeneral Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
General Simple Guide About AI in Design By: A.L. Samar Hossam ElDin
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
10 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 202410 Best WordPress Plugins to make the website effective in 2024
10 Best WordPress Plugins to make the website effective in 2024
 
Piece by Piece Magazine
Piece by Piece Magazine Piece by Piece Magazine
Piece by Piece Magazine
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - MorgenboosterAI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 

Prototyping is an attitude

  • 1. With Company Strategic Design Consultancy www.with-company.com all rights reserved WHAT IS PROTOTYPING?
  • 2. “Designers don't just dream, they do.” Warren Berger With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 3. Problem Space Solution Space Adaptado do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 4. Problem Space Solution Space Adaptado do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 5. Prototyping is not alone Testing and ideation are linked with prototyping and can assure you more efficient results. The process is important. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 6. It’s all about making ideas tangible You have to do it so you can really “feel” the results. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 7. If prototypes aren’t failing, they aren’t pushing far enough Iterate and make it better. They will save you time and money. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 8. It’s about connecting users It’s made to test other peoples’ reactions, and to help gain insights into what your idea means to your users. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 9. Can (re)define the problem Most of the times the problem is already settled but building it makes it rethink some settled ideas. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 10. With Company Strategic Design Consultancy www.with-company.com all rights reserved PROTOTYPES
  • 11. With Company Strategic Design Consultancy www.with-company.com all rights reserved PAPER PROTOTYPE mimi hearing technologies https://saywhatproject.wordpress.com/
  • 12. With Company Strategic Design Consultancy www.with-company.com all rights reserved josé de mello saúde SPACE PROTOTYPE
  • 13. With Company Strategic Design Consultancy www.with-company.com all rights reserved peixaria centenária http://www.peixariacentenaria.pt/ ROLE PLAY
  • 14. With Company Strategic Design Consultancy www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ STORYBOARD
  • 15. With Company Strategic Design Consultancy www.with-company.com all rights reserved DefineLisboa http://definelisboa.pt/ DIGITAL PROTOTYPE
  • 16. With Company Strategic Design Consultancy www.with-company.com all rights reserved DIGITAL PROTOTYPE balsamiq proto.io popapp
  • 17. MORE EXAMPLES? With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 18. With Company Strategic Design Consultancy www.with-company.com all rights reserved WEBSITE HOMEPAGE Prototyping with papercardboard
  • 19. BRAND POSITIONING Fast design with Photoshop With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 20. With Company Strategic Design Consultancy www.with-company.com all rights reserved APP/FEATURE Prototyping with an existing tool
  • 21. With Company Strategic Design Consultancy www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ BRAND Logotype prototype
  • 22. With Company Strategic Design Consultancy www.with-company.com all rights reserved Banking Industry UX/UI Idea prototype
  • 23. With Company Strategic Design Consultancy www.with-company.com all rights reserved landing . jobs http://with-company.com/work/a-startup-that-aims-for-more/ PRODUCT Idea prototype
  • 24. With Company Strategic Design Consultancy www.with-company.com all rights reserved ciência viva - pavilhão do conhecimento http://with-company.com/work/the-science-of-branding/ ARCHITECTURE Mini Paper Prototype
  • 25. With Company Strategic Design Consultancy www.with-company.com all rights reserved tekever http://with-company.com/work/flying-over-a-genius-nest/ BRAND ARCHITECTURE FRAMEWORK Lo-fi prototype
  • 26. BRAND ARCHITECTURE FRAMEWORK Hi-fi prototype With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 27. With Company Strategic Design Consultancy www.with-company.com all rights reserved peixaria centenária http://with-company.com/work/swimming-against-all-odds/ POSTER / GRAPHIC DESIGN Lo-fi layout prototype
  • 28. With Company Strategic Design Consultancy www.with-company.com all rights reserved POSTER / GRAPHIC DESIGN Hi-fi layout prototype
  • 29. With Company Strategic Design Consultancy www.with-company.com all rights reserved boa boa http://www.boaboa.pt/ BRAND CONCEPT “Handy” prototype
  • 30. With Company Strategic Design Consultancy www.with-company.com all rights reserved Now you know the basics...
  • 31. With Company Strategic Design Consultancy www.with-company.com all rights reserved ...this is what you should bear in mind.
  • 32. It’s mainly about function. Not aesthetics. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 33. Three is better than one. Join your team! With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 34. There is no right or wrong way. Just be creative! With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 35. It’s a matter of attitude! With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 36. ...and we do things this way not just to be different, but because we want our results to be With Company Strategic Design Consultancy www.with-company.com all rights reserved
  • 37.
  • 38.
  • 39. www.with-company.com Rui Quinta rui@with-company.com Matilde Horta matilde@with-company.com Thank you! With Company Strategic Design Consultancy www.with-company.com all rights reserved