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Super Bowl XLIX: By The Numbers



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With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete.

For marketers, that means the numbers are in.

With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history.

115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.

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Super Bowl XLIX: By The Numbers

  2. The Numbers wishpond
  3. Viewership The big game between the New England Patriots and the Seattle Seahawks drew a historic 114.5 million viewers. This topped 2014’s 111.5 million audience. Viewership of the game surged to 120.8 million from 9:45 – 10 PM ET as the clock wound down.
  4. Ratings The Nielsen company said the game had a 49.7 rating in the nation's largest media markets, up 4% over last year's game. That means nearly half of the homes in Nielsen’s 56 selected metropolitan areas were watching the game.
  5. The Halftime Show Katy Perry riding a lion, twerking on Lenny Kravitz, flipping her hair with Missy Elliott and dancing with beach balls drew more viewers than the game itself. This is the fifth year in a row that the halftime show drew more attention than the game. 3 of the top 10 songs on iTunes on Monday the 2nd of February were Missy Elliot’s.
  6. The Commercials wishpond
  7. Most Popular Ads 1. Budweiser – ‘Lost Dog’ 2. Joyful Heart Foundation – ‘911 Delivery’ 3. Doritos – ‘Middle Seat’ 4. Nationwide Insurance – ‘Invisible Mindy Kaling’ 5. Supercell (Clash of Clans) - ‘Revenge’ Feat Liam Neeson
  8. In 2015, advertisers spent upwards of half a billion dollars on NBC’s airtime during the broadcast. There were 115 ads in total, making up more than one- third of broadcast time. The average 30 second spot was worth 4.5 million dollars, meaning the auto industry alone spent 121.5 million on Super Bowl ads.
  9. By the Numbers ● Ads featuring celebrities: 52 ● Ads with a hashtag: 46 ● Ads with women in revealing clothing: 22 ● Ads with a dog: 9 ● Ads with animals talking or acting like humans: 8 ● Ads for NBC’s “The Blacklist”: 6 ● Ads with penguins: 3 ● Ads for mobile games: 3 Nationwide’s somber spot is the one people are still talking about, shocking viewers in the first quarter, a trending topic by the second, and a viral meme by the end of the first half.
  10. Social Media wishpond
  11. Facebook 65 million people created 265 million interactions on Facebook during the game, peaking with 1.3 million people per minute talking about the game at the end of the New England Patriots' victory. The second most talked about moment on Facebook was Katy Perry’s “Firework” finale at halftime with 1.02 million people-per-minute conversing on the platform.
  12. Facebook Most Facebook conversations occurred in New Hampshire, followed by Rhode Island, Maine, Massachusetts and Washington State. The 3 most active countries on Facebook during the game were, unsurprisingly: 1. United States 2. Canada 3. Mexico
  13. Facebook #LikeAGirl - The demographic groups most involved in the Super Bowl Facebook conversation were: 1. Women 25-34 2. Women 35-44 3. Women 18-24 4. Men 25-34 5. Men 18-24
  14. Twitter There were 28.4 million tweets about Super Bowl XLIX, setting a new record for Super Bowl tweets and ringing in an increase of 3.6 million tweets over 2014.
  15. What were the most tweeted moments? 1. Malcolm Butler intercepts pass by Russell Wilson with 20 seconds left in the game: 395,000 TPM (tweets-per-minute) 2. Patriots defeat Seahawks to become #SB49 champions: 379,000 TPM 3. End of Katy Perry’s halftime performance: 284,000 TPM Twitter
  16. Katy Perry's halftime show received 3.4 million tweets, a 52% increase in mentions over last year's halftime show with Bruno Mars. Twitter McDonalds received more than 634,310 Twitter mentions during the game, followed behind by runners-up Always with 455,695 and Budweiser with 371,900.
  17. Twitter McDonalds cleverly offered giveaways related to products advertised by others during the game in retweet to win sweepstakes for a trip to Ecuador, a Mercedes C300 and Coca-Cola for a year, just to name a few. They also tapped into real-time conversations (like Katy Perry’s hair whip):
  18. Youtube Google has reported that people this year spent nearly 4 million hours watching game-day ads and other teasers videos on YouTube, up from 2.2 million hours last year.
  19. Youtube Youtube ranked those commercials that were most popular on its network, which revealed that Anheuser-Busch won the two top spots: 1. Budweiser: 2015 Budweiser: “Lost Dog” 2. Budweiser #BestBudsBud Light: Real Life PacMan #UpForWhatever 3. T-Mobile: #KimsDataStash 4. BMW: BMW i3 – “Newfangled Idea” 5. Snickers: SNICKERS® – “The Brady Bunch”
  20. Youtube The user-generated Doritos ad “Middle Seat” - a submission to the Doritos “Crash the Super Bowl” contest - generated over 850,000 views (as of February 2nd).
  21. Google What were Superbowl fans searching for during the game? Players: 1. Tom Brady 2. Marshawn Lynch 3. Russell Wilson Katy Perry’s performance reference to NBC’s old “The More You Know” PSA lead to Google searches for the phrase “the more you know” spiking 190x for the following 10 minutes.
  22. Super Bowl 50 Nicknamed “The Golden Super Bowl,” Super Bowl 50 (they’re ditching the Roman numerals for this one), is scheduled to be broadcast on February 7, 2016 from Levi’s Stadium in Santa Clara, California.
  23. Sources ● ● ● ● ● ● wishpond
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