So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it? Here are 9 actionable methods to drive traffic from Pinterest to your blog. Read more at: blog.wishpond.com

1. Pinterest:
9 Ways to
Drive Traffic to
Your Blog

3. Table of Contents:
Create a Blog Board1
3 Images, Images, Images
Create Lifestyle Related Boards2
Engage
Make Your Blog Post Pins Easy to Find
4
5

4. Table of Contents:
Make a Contest Board6
8 Include a “Pin it” Button on Your Blog
Feature your Blog Writers7
NEW: Use Article Pins9

5. Create a Blog Board1

6. Create a Blog Board
1
2
Make your Pinterest
blog Board title the
same as your blog
page title: Increase SEO
Create a blog Board on Pinterest: Make it easy for your
Followers to link to your blog
Keep your best blog
Boards “above the
fold”: Make them easy
to see
3
If you have a lot of blog posts, break them down into
easy to search categories, like prominent social media
blogger, Kim Garst

7. Create Lifestyle Related
Boards2

8. Create Lifestyle Related Boards
1
Pin lifestyle related Boards with themed, but mixed
content like:
● products
● household tips
● lifestyle tips
● links back to your blog
2 Show how your blog article fits within the personal or
emotional context of your Board theme
Pin blog articles with:
● a brief summary or theme related quote
● a great emotionally invoking image
3

9. Create Lifestyle Related Boards
Whole Foods has 55 Boards related to
recipes, health, beauty and family tips.
Boards have Pins that link directly back
to their blog site.

10. Images, Images, Images3

11. Images, Images, Images
1 Pinterest is all about visuals
2 Your Pins need the visual appeal to stand out, and invoke
the motivation to click through to your blog post
Prominent social media leader, Mari Smith includes enticing images in her Pins.

12. Images, Images, Images
3 Long visuals get the most
repins: post infographics, too
Mari Smith has a Pinboard dedicated
to social media infographics
Where she shares awesome infographics!

13. Engage4

14. Engage
1
Engage your Followers:
● Pin good, original and relevant content often and
consistently
● Ask questions that are answered in your blog
● Return the favour and follow your Followers
● Repin, like and comment on your Followers’ Pins, when
you really think they’re great
Etsy engages with “Guest Pinner” Boards, to showcase the Pins, and products, of their Followers.

15. Make Your Blog Post Pins
Easy to Find
5

16. Make Your Blog Post Pins Easy to Find
1
Practise good SEO techniques: Pins are indexed on Pinterest
search and outside search engines like Google
Tips for higher search results:
● use your blog title as your blog Board title
● use relevant keywords to describe your post
● include hashtags if your keywords don’t fit in your description
● use keywords in your image ‘alt’ tags
2
Neil Patel uses his
KISSmetrics blog name as
the title for his blog Pinboard

17. Make a Contest Board6

18. Make a Contest Board
1 Run contests directly on your blog: Contests are very engaging,
and drive a lot of traffic
Make a contest Pinboard to Pin your blog hosted contests2
Senior deal news has a Pinterest Board dedicated to Pins about their contests and sweepstakes.
The Pins link back to their contest blog.

19. Feature your Blog Writers7

20. Feature your Blog Writers
1 Let your Followers get to know the faces behind the articles
Make a fun, personable Pinboard to showcase your blog writers2
In Writer Pins:
● include a personable face of the author
● write a short bio, with a quirky, lifestyle (such as
cooking) related hobby
● include a short quote from the blog post, and attribute it
to the author
3

21. Feature your Blog Writers
The Next Web is a leader in social media news and
innovation. They’re also very active on Pinterest.
They’ve started a TNW Columnists Board...
...where they showcase their
prominent authors, such as their co-
founder, Boris Zanten:

22. Include a “Pin it” Button
on Your Blog
8

23. Include a “Pin it” Button on Your Blog
1 Make it easy for your readers to share your blog posts
Get a “Pin it” button for all of your blog posts2
“Pin it” buttons can create a massive increase in referral traffic3
Social Media Marketer Heidi Cohen has “Pin it” buttons for
her images, embedded on her blog posts:
The post shows in readers’ Pinterest Pins -
and their Follower’s home page.

24. NEW: Use Article Pins9

25. NEW: Use Article Pins
1
Article Pins (introduced late September 2013) are similar to
Pinterest’s other newish Rich Pins, such as Product Pins,
Recipe Pins and Movie Pins.
The Article Pins share data
automatically from your
website such as:
● headline
● author
● story summary
● link
2
Early adopters have seen
incredible boost to Pinterest
driven blog traffic
3 Tech Crunch has the new Article Pins.
Notice the added summary at the
bottom of the Pin.

26. Thank you for viewing!
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