Need to know how to get the most out of Facebook this holiday season? You’ve planned your Facebook Posts to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need? It’s not too late to increase your sales. Here are 12 Facebook tips to give your holiday marketing the boost it deserves.

1. 12 Holiday Facebook Post Tips
Last Minute Facebook Boosters

3. 1
Caption This!

5. ● Use images of children, pets, or holiday
hilarity
● People like humor in the holiday season
● Participatory Facebook Posts work well
during the holidays, as users love to
share

6. 2
Recipes

8. ● Holiday recipes are a great way to
encourage engagement
● They elicit responses of ‘my favorite!’, or ‘I
added more nutmeg’. Comments are
currency on Facebook
● If your brand isn’t suited to recipes, make
the recipe post personal like ‘Our CEO makes
the apple-cherry crumble, here’s the recipe!’

9. 3
Link to Album

11. ● Photo albums get 180% more engagement
than regular posts
● Encourage the movement of traffic between
social media platforms to increase brand
awareness and involvement
● Take photos of your holiday parties to make
your business look fun and festive

12. 4
Nostalgia

14. ● It’s the holiday season, and people love to
reminisce
● Nostalgia-oriented posts encourage
people to start a conversation
● Target your posts at the appropriate
audience (older generation vs 90s kids,
etc)

15. 5
Contests & Coupons

17. ● Everyone loves a great deal for the
holidays - so give your customers what
they want. Run a Facebook contest or
Facebook coupon.
● Try a recurring contest, in which a
smaller prize is given away each day for
12 days.
● Focus it around the holidays, with either
the prize being holiday-related, or the
theme.

18. 6
#12days
[ofSomething]

20. ● 12 Days is a term synonymous with the
holidays. Use it to evoke the warm
feelings of gift giving
● Use popular holiday hashtags like
#12DaysofGifts to provide continuity in
your posts
● These are especially useful if you’re
promoting a series of products, a
Facebook contest, or a campaign

21. 7
Safety Tip

23. ● Winter safety tips are a great way of
encouraging conversation
● They associate your brand with trust, too
● Incorporate the safety tip with your brand’s
products. Try winter fashion tips, tips on how
to save this holiday season, etc.

24. 8
Gift Ideas

26. ● Gift ideas are great conversation starters
● While these gift ideas can absolutely be
your own products, don’t make the posts
spammy or your engagement will suffer
● Another great way to promote your
products is through a ‘behind-the-scenes’
peek

27. 9
Holiday Craft Tip

29. ● People love crafting in the holiday season.
The internet is full of great crafting ideas
for you to share
● It’s less necessary for these kind of posts to
be directly related to your brand. Focus on
being personable for the holidays
● Remember to respond to your post’s
comments with suggestions or help of your
own

30. 10
This or That?

32. ● “This vs That” posts get conversations
started
● People love to share their opinions, and
love responding to other people’s
opinions as well
● Test a ‘Share if you like ___, Like if you
prefer ___’ post to encourage a voting
process

33. 11
Worst Christmas
Blunder

35. ● Again, this post gets people telling stories
● It’s vital you respond to these stories to
increase engagement. Try, ‘Oh no! what
happened next?’ or ‘Haha! I can’t believe
that!’
● This is another instance of how
important it is to put the social in social
media during the holidays

36. 12
New Years Resolution

38. ● Use this post between the 25th and the
31st of December to get people thinking
and sharing
● Test a ‘most creative new years
resolution gets 50% off any purchase’ to
encourage participation
● Try making it into a hashtagged
competition

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40. Thank you for viewing!
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