Do you write amazing business blog articles? Do you need more people to read them? If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 225 million users worldwide LinkedIn is the go-to social site for business networking. Here are 10 tips to increase your LinkedIn ROI and get more traffic to your blog. Read more social media marketing tips: blog.wishpond.com

1. 10 Tips: How to
Use LinkedIn
to Drive Traffic
to Your Blog

3. Table of Contents:
1
Complete Your Profile
2
Build Your Connections
3
Be Active
4
Join Targeted Groups
5
Create a Group

4. Table of Contents:
6
Engage with Your Network
7
Write Engaging and Interesting Content
8
Share Blog Post with Individuals
9
Follow LinkedIn Influencers
10
LinkedIn Share Button

5. 1
Complete Your Profile

6. Complete Your Profile
1
2
3
Business profile:
Make a welcoming,
trust-building business
profile that succinctly
tells who you are.
Personal profile:
Make a completed
personal profile, with a
friendly, professional
headshot.
Include a link to your
blog and website in
both your business and
personal profile.
Hootsuite has a cool company profile and
personal profile for CEO Ryan Holmes

7. 2
Build Your Connections

8. Build Your Connections
1
2
3
Search and connect with co-workers, business partners,
alum, email contacts, customers and social media followers
on LinkedIn.
Use LinkedIn like a rolodex when you network with
someone in person, connect
with them on LinkedIn.
The more connections you have,
the more people will see your
LinkedIn status updates.
Send a personal note when
connecting with people on
LinkedIn

9. 3
Be Active

10. Be Active
1
Make status updates a few times a week, to build trust and
increase your click through rate (CTR).
2
Create a calendar reminder to stick to a schedule.
Well known social
media blogger,
Brian Honigman
posts his own
articles, and links to
others too, such as
with breaking news
updates.
3
Post links directly to your blog, and to other people’s content.

11. 4
Join Targeted Groups

12. Join Targeted Groups
1
2
3
There are over 1.5 million LinkedIn groups, many of which
offer incredible networking opportunities.
Search for groups,
and assess which
ones would be of
value for your
business.
Join groups that have genuine engagement, and reach your
niche.

13. 5
Create a Group

14. Create a Group
1
Create your own group
if you can’t find a specific
networking, or want a
new one.
2
Make a theme for your group, create guidelines, and invite
participants.
3
With your own group, you can be seen as an industry leader in
your niche.

15. 6
Engage with Your Network

16. Engage with Your Network
1
2
Networking on LinkedIn is like networking offline too - be
conversational and engaging by asking questions and
responding to comments.
Engage in your
groups to become
a top influencer.
Expand your network by commenting and conversing on groups.
3
Use LinkedIn tools like polls to create interactive content about
your blog.

17. 7
Write Engaging and
Interesting Content

18. Write Engaging and Interesting Content
1
2
3
Keep your readership
interested by consistently
writing within your business
theme.
Create attention-grabbing
headlines and images,
that intrigue your target
market to read more.
Many LinkedIn groups have Promotions tabs.
Post your sweepstakes and other offers.
Host interactive content like contests and sweepstakes on your
blog.

19. 8
Share Blog Post with
Individuals

20. Share Blog Post with Individuals
1
2
3
Share your blog articles
through LinkedIn emails, with
personal and segmented
messages.
Use LinkedIn email to
communicate relevant
articles directly your
connections.
Don’t overuse or spam
LinkedIn email - you’ll lose
trust and brand reputation.
Send article links directly to
individuals, when the article is
relevant to them

21. 9
Follow LinkedIn
Influencers

22. Follow LinkedIn Influencers
1
2
3
Follow LinkedIn Influencers to find great articles to share
with your LinkedIn network.
Comment on Influencer
articles to engage on
their communities.
Get great ideas for your
own future blog posts too!
Follow your industry Influencers. In social
media, for example, follow Guy Kawasaki
.

23. 10
LinkedIn Share Button

24. LinkedIn Share Button
1
2
3
Essential: Need LinkedIn share button on all of your blog articles.
Use the button to share
your links with your
groups - but just make
sure you check your
updates directly on
LinkedIn too!
Use sidebar buttons on
your blog posts to generate
even more shares.
Make it easy to share your posts - code in
a LinkedIn button on your blog site.

25. More Resources...
Check out more ways to drive traffic to your blog:
●
●
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●
●
12 Effective Ways to Use Facebook to Drive Traffic to Your
Blog
12 Formulas: How to Use Twitter to Drive Traffic to Your
Blog
How to use Google+ to Promote your Blog (9 tips)
9 Ways to Use Pinterest to Drive Traffic to Your Blog
The Ultimate Small Business Guide to Social Bookmarking:
Driving Traffic to Your Blog

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