This is the culture of the Will Marlow Agency, and this culture deck guides our hiring strategy.

1. COMPANY
CULTURE
willmarlow.com/culture

2. WHAT IS CULTURE?
Culture is a set of shared
values, behaviors and ideals.
willmarlow.com/culture

3. By promoting a meaningful
company culture, we will have an
easier time knowing if you will
enjoy working with us.
WHY DOES CULTURE MATTER?
willmarlow.com/culture

4. A great company culture is our
way of making a place that we can
all enjoy together.
WHY DOES CULTURE MATTER?
willmarlow.com/culture

5. By understanding our
culture you will have
an easier time thinking
about these statements:
If the answer isn't hell
yes if should be no.
Clausewitz's first
principle: act with the
utmost concentration.
Unhappiness is caused
chiefly by an excessive
focus on the self.
The little things are the
big things.
MDM Inc. | Social Media Strategy
willmarlow.com/culture

6. Why is culture extra-
important for
marketing agencies
like us?
BECAUSE WE
ARE A PEOPLE
BUSINESS.
willmarlow.com/culture

7. Put another
way, we are a
human capital
company.
A product company invests
more in product than in
people.
An agency invests more in
people than in product.
Agency = People > Product
willmarlow.com/culture

8. Since we are a
human capital
company, hiring
towards culture is
a key part of our
growth strategy.
willmarlow.com/culture

9. A bad plan is better than no plan.
GARRY KASPAROV
CHESS GRANDMASTER
willmarlow.com/culture

10. Let's think
about this
another way.
What does an agency
do?
An agency solves problems.
And as a data-driven
agency we eliminate
uncertainty for our
clients.
willmarlow.com/culture

11. Manage digital
campaigns
Train other
agencies
At our company
we do two
specific things:
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12. Our job is:
To help our
clients grow.
willmarlow.com/culture

13. Our mission is:
To make our
clients feel like
geniuses.
willmarlow.com/culture

14. Every day, it is your flat out responsibility to
make your boss look good. You have to make
him or her smarter...all the time.
JACK WELCH
CEO, GE
willmarlow.com/culture

15. We hire people
who share our
three core
values:
Pursuit of
knowledge
Helpfulness
Hard work
willmarlow.com/culture

16. People who want
to be helpful
People who want
to be experts
WHO DO
WE HIRE?
willmarlow.com/culture

17. What makes us
succeed as an
agency?
INVESTING IN
THE RIGHT
PEOPLE.
willmarlow.com/culture

18. WE PROMOTE
PEOPLE WHO:
Want to be
continuous,
life-long
learners
Aren't
satisfied by
easy answers
Ask the same
questions
repeatedly in
order to dig
deeper
Make our
clients look
like heroes
inside their
companies
Productively,
solve
problems
before they
appear
willmarlow.com/culture

19. We don't care
where you live.
We are not limited
by geography.
WHAT
DON'T
WE CARE
ABOUT?
willmarlow.com/culture

20. We don't care about
impressive-
sounding degrees
and certifications.
We value your
credentials but care
more about what you
can do.
willmarlow.com/culture
WHAT
DON'T
WE CARE
ABOUT?

21. And finally, we don't
care about BS.
There is too much BS
in marketing. And we
want to remove it all.
We have our work
cut out for us.
willmarlow.com/culture
WHAT
DON'T
WE CARE
ABOUT?

22. There are eight easy-to-follow that guide us
in support of our culture of knowledge,
helpfulness and hard work.
Never brag about clicks, impressions or traffic.
Focus on leads, conversions, sales and revenue.
Explain or question why a marketing idea is good or bad.
Stay ahead of the client in questioning the ROI of a campaign.
Know that you are not spending money on ads. You are investing.
Imagine that you are investing your own money.
Talk about recent accomplishments and current priorities.
Ask yourself how you can communicate impact through data.
1.
2.
3.
4.
5.
6.
7.
8.
willmarlow.com/culture

23. We are pursuing excellence,
and hiring the right people will
help us succeed.
WHAT'S THE POINT OF BUILDING
A POSITIVE CULTURE?
willmarlow.com/culture

24. We want you to
love your job.
People like being around like-
minded people.
Studies show that the #1
predictor of happiness at
work is whether you like the
people you work with.
willmarlow.com/culture

25. Remember these
maxims from the
beginning of the
presentation?
If the answer isn't hell
yes if should be no.
Clausewitz's first
principle: act with the
utmost concentration.
Unhappiness is caused
chiefly by an excessive
focus on the self.
The little things are the
big things.
MDM Inc. | Social Media Strategy
willmarlow.com/culture

26. WE ARE HERE TO MAKE A
DENT IN THE UNIVERSE.
This happens when you are happy with the people
around you and the work you are doing.
AS STEVE JOBS SAID,
willmarlow.com/culture

27. KEY TAKEAWAYS
Ad agencies like ours are human capital companies, and so hiring the right
people is critical to success – people are the primary investment.
Our culture is defined by seeking joy in pursuit of knowledge, helpfulness,
and hard work.
You’ll be happy here if you want to:
Develop deep expertise in data-driven marketing
Ask lots of questions to dig deeper on difficult topics;
Care deeply about making our clients look like heroes; and
Are proactive about solving problems before they appear.
We care about things that matter – not vanity metrics.
Our job is to help our clients grow.
Our mission to make our clients feel like geniuses.
If the answer isn’t hell yes, it should be no.
We are here to make a dent in the universe.
The point is: we want you to love your job.

28. If you love our
culture and mission,
then we would love
to hire you, promote
you and reward you.
SOUND LIKE A
PERFECT MATCH?
willmarlow.com/culture

29. Thank you for
learning about
us.
Now we want to
learn about you.
willmarlow.com/culture