2. What is an API?
(Application Programming Interface)
APIs are to the modern world what interchangeable
parts were to the industrial revolution.
An API let’s you PROGRAM a sophisticated APP that
INTERFACES with another application.
What?
Benefits
Who?
Conclusion
3. Benefits of the AdWords API
Control bids according to business
objectives
More precise geo-targeting
Budget pacing according to daily
weekly monthly targets
Reports that are automated and
custom tailored to you
Optimize according to rule-based
triggers
100% Custom
AdWords
Deployment.
What?
Benefits
Who?
Conclusion
4. Who Should Use the AdWords API?
Venture-backed companies with
extremely aggressive growth targets
Companies with huge product inventories
Anyone promoting events or other timesensitive campaigns
Companies with thousands of keywords
and ~$25k or more monthly budget
What?
Benefits
Who?