2. Whitevector in brief
We analyse social media to help
consumer brands increase their
visibility and improve marketing
planning.
Our product is Chat Reports online
service, based on automatic data
collection.
Analyses social media globally and on
local European market level.
Our clients are consumer brands
and we partner up with agencies.
Founded in 2006, we have worked
with over 250 clients and partners
across Nordics, UK, Continental
Europe and Russia.
3. Social Media: the Potential
PAID AUDIENCE
Bought media
EARNED AUDIENCE
Social media
A mention in an online discussion is the
third most usual reason for a visitor to end
up on a site and second most significant
driver in consumer buying *.
* eMedia, Nielsen
4. Are you using the potential of your
Earned Audience?
Buying decisions are largely influenced by online discussions:
Are you optimising your brand visibility against
competition in consumer discussions?
Internet is the most significant media among 15-34 year old consumers*:
Do you know what drives your traffic and sales in
social media?
Social media is a direct source of consumer insight and target groups:
Are you optimising your marketing planning by
listening to consumers ?
Whitevector provides you the needed information to make this happen.
* eMedia 2010 Research
5. Analysis as a process
Whitevector collects
comments from social
media sources:
Blogs
Social networks
Discussion forums
News & Media sites
The content of each comment
is analysed in the web-service
Chat Reports:
Visibility analysis
Influential sites
Influential keywords
Positive and negative tone
Clients gain access to both the
online service and created
reports:
’Discussion monitoring’-view
Summaries and alerts
Weekly and monthly PDF
reporting
6. Weekly buzz monitoring report
For customer service and reputation management
Spot volume peaks
and changes in
competitive share-of-
voice and sentiment
to spot appealing
topics
Use most relevant,
positive and negative
comments to engage
with Customer
Service or to react
with PR
7. Weekly Reports:
How to use and benefit from them?
Adding listening to consumer feedback as a part of the
organization’s processes
Understanding the change in online visibility:
Change in visibility when compared to competitors
How has the tone of discussion changed?
Is the overall category activating consumers more or less?
A cost-efficient tool for Customer Service – helps to manage
feedback and participate in discussions
A useful tool for Communications – helps with identifying the
most vital topics and discussions for reputation management
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8. Monthly Reports:
Category and brand reports
Development of own brand
and category in terms of
activity and visibility
Change in positive and
negative discussions and
comparisons to competitors
Most usual words associated
with brand and category
Measuring and monitoring of
social network activity
9. Monthly Reports:
How to use and benefit from them?
Supporting marketing measurement and objectives:
Measures for online visibility, competitor monitoring and
social network activity
Campaign influence on visibility
Expanding web-analytics: what happens before visitors reach
your website?
Identifying opportunities:
Analysis of visibility and traffic drivers, are there new
phenomena in social media that you could find useful?
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10. Monthly Reports:
Consumer research and online influence
Consumer Research
report:
Preference research
Development of most popular
product features and keywords
Developoment of brand image
Online influence:
Most influential forums
Most influential media sites
Most influential blogs as well as
e.g. Twitter-profiles
11. Monthly Reports:
How to use and benefit from them?
Modifying Marketing message:
Understanding own position and strengths
Identifying topics that activate consumers the most, and
using this in conceptualising and communication
Focusing marketing procedures:
Emphasising most popular topics in search engine
marketing, regarding your category
Focusing online media efforts on sites that activate
discussions related to own brand and category
Blogger contacting, participating in discussions
Gathering focus group data:
Which points of interest make communities come together?
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12. Our service concept
Human analysis:
Weekly or monthly
summary of metrics
and qualitative
Continuous subscription:
Online dashboard for
ad hoc research and
qualitative analysis
Weekly and monthly
emailed summaries and
PDF reports
+ Customer Support
Social media
mapping project:
Does social media feel
fragmented ?
Is it hard to determine
metrics to monitor?
Social media mapping
project provides an easy
first step to social media
analysis.
13. How to get started?
Book a free product demo!
Tommi Lehtonen
+358-50-511-4386
tommi.lehtonen@whitevector.com
www.whitevector.com
www.chatreports.com
