Take a look at Paula Jackson's 'Xero to Hero' presentation slides from the July Wellington Marketers Meetup. Paula spoke about the approach she took in the early phases to form strategy and the distributed model, and how the Marketing team was built as they could justify progress. Paula has a wealth of leadership, strategic and marketing expertise. Her five years at Xero was backed up with 10 years experience in senior marketing roles at Telecom, Vodafone and ANZ, where she enjoyed success in managing multi million dollar portfolios resulting in significant record growth. Paula now acts on Boards and provides governance, advisory and mentoring expertise to a range of NZ based businesses. Paula lives in Martinborough where with her partner, she also owns a thriving catering business.

1. marketing meetup
8th april 2015

2. #1: brand
demonstrate your values in
every touch point of your
business
ownership

3. #2: listen
l
listen to your customers, partners,
staff and use their input in
product/service/marketing
authenticity

4. #3: control
4
utilise the channels you can
control
leadership

5. #4: plan
5
plan, plan, plan
plan!

6. #5: resourcing
6
in house vs.
freelancers vs.
contractors vs.
agency
it all costs $$$$

7. #6: measure
7
if you can’t measure it,
should you be doing it?

8. #7: try / learn
8
it’s ok to make mistakes if you are
learning from them

9. #8: fun
9
it shouldn’t be so hard that you can’t
have a bit of fun
along the way
enjoy

10. thank you
10
paula@paulaejackson.com
021 2226076
linkedin.com/in/pejackson
@paulaejackson