Nurturing bottom of funnel leads is essential but often forgotten. Here are some tips and tricks for bottom of funnel lead nurturing read our article here: https://bit.ly/2XDdCt4
2. Bottom of funnel leads know about your product
but need more motivation to make a purchase.
What are
Bottom-of-funnel Leads?
3. They know about their problems and that your service
is a possible solution but may not be entirely convinced yet.
Address the Needs of Your
Bottom-of-funnel Leads
Evaluate your messaging and be client-centric
Be open with leads and clarify their exact needs
5. Remarket with unique and valuable content
that informs, educates, and nurtures leads.
Remarket with
Downloadable Content
6. Showcase your service in real time or offer
a free trial for leads to test the features of your product.
Free Trials or Demos
Consider combining with a discount.
7. Create display ads and banners
with promotional codes for your leads.
Offers
8. Promote the value of your brand with events
and memorable experiences.
Experiential Marketing
9. For more detail on
why nurturing bottom-of-funnel leads
is important and efficient tactics,
read our article (link below)