Talk given by Wendy Johansson @ #TechInMotion / Silicon Valley UX meetup on April 14, 2013.

1. MAKING UX
MATTER TO YOUR COMPANY
HOW TO MAKE UX A STRATEGY AND NOT A DELIVERABLE
WENDY JOHANSSON :: #SVUX & TECH IN MOTION

2. TELL A
STORY

3. TELL A
STORY ABOUT THE VALUE OF UX

4. WHAT IS UX?

5. WHAT IS UX?
WHAT VALUE CAN IT ADD TO X-TEAMS?

6. WHAT IS UX?
WHAT VALUE CAN IT ADD TO X-TEAMS?
START A PROCESS

7. WHAT IS UX?
WHAT VALUE CAN IT ADD TO X-TEAMS?
START A PROCESS
EMBED UX IN EACH PROJECT/TEAM

8. WHAT IS UX?
WHAT VALUE CAN IT ADD TO X-TEAMS?
START A PROCESS
EMBED UX IN EACH PROJECT/TEAM
DEFINE VALUE UX PROCESS BROUGHT

9. GROW THE
UX TEAM AND THE VALUE UX BRINGS

10. DEFINE THE
GAPS IN EXPERTISE

11. UX VS. USER RESEARCH VS. VIZ D
IA VS. IXD VS. UXD

12. UX VS. USER RESEARCH VS. VIZ D
IA VS. IXD VS. UXD
HOW TO KEEP THEM CHALLENGED?
HOW DO YOU GROW KNOWLEDGE?

13. BRING THE
USER’S VOICE
TO GUIDE THE PRODUCT

14. BE A KEY
STAKEHOLDER
IN SETTING UP A UCD PROCESS

15. BEGIN AFFECTING
THE ROADMAP BASED ON USER CENTRIC NEEDS

16. BUT DON’T FORGET
CONTINUE
EDUCATING

17. THANK YOU
@UXWENDY
TINYURL.COM/UXWENDY