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The social intranet
Managing risk through effective
governance
www.pwc.co.uk
September 2016
Phil Mennie
@philmennie
September 2016@philmennie
Slide 2
Phil Mennie
Social Media Risk and
Governance Leader
Phil is PwC’s Global Social Media Risk and
Governance leader. He helps his clients harness
the power of social media through good
governance and risk management. His expertise
stems from experience using web technology to
better manage financial and operational data. He
has led engagements across a broad range of
industries, including banking and finance, where
he led the development of a secure web-based
payment system and a large-scale customer-
facing web application to capture trade data.
Phil is author of “Social Media Risk and
Governance: Managing Enterprise Risk” (Kogan
Page, 2015). He speaks at a range of social
media and technology conferences in the United
Kingdom and Europe.
PwC
PwC ─ An overview
Slide 3
September 2016@philmennie
157
Countries
776
Locations
208,000+
People
Assurance, Tax and Advisory services
“Our purpose is clear – to build trust in society
and solve important problems.”
PwC
How do you manage intranet risk
and implement effective governance?
September 2016@philmennie
Slide 5
PwC
Common issues & challenges
September 2016@philmennie
Slide 6
Common
issues
PwC
What do these have in common?
September 2016@philmennie
Slide 7
PwC
Source: https://www.theguardian.com/us-news/2015/aug/22/veterans-affairs-chat-
network-major-security-risk
September 2016@philmennie
Slide 8
Security risk
PwC
Data Protection
The General Data Protection Regulation (“GDPR”) is expected to come into force next
year. The regulation will herald huge changes for companies including:
• Territorial scope will be increased to include controllers or processors outside of the
EU
• Mandatory reporting of breaches
• New rules on profiling customers
• Fines of 1m euros or 2% of the global annual turnover can be levied on companies
who breach regulations
• New rules on consent
• Increased focus of operational adequacy and accountability
September 2016@philmennie
PwC
People
• Training
• Guidance, policies
• Abuse, harassment
• Sharing of inappropriate material
September 2016@philmennie
Slide 10
PwC
Social media governance
September 2016@philmennie
Slide 11
PwC
Social media governance
September 2016@philmennie
Slide 12
Social media
governance
PwC
7 simple tips to make intranet policies more
effective
1. Consider not calling it a policy in the first place
2.Keep it short
3.Use appropriate writing style
4.Reference other policies
5. Include practical examples
6.Make it easy for people to ask questions
7. Make it easy for people to find!
September 2016@philmennie
Slide 13
PwC
Social media governance
How can we help
September 2016@philmennie
Slide 14
How can
we help?
01
Growing
board level
awareness
02
Developing a
social media
strategy
03
Measuring
your social
media
maturity
04
Understandin
g the
competitive
landscape
and bringing
insight
05
06
07
08
Providing support
for implementing a
successful
enterprise
social network
Developing
enduring, agile
social media
operating
models
Ensuring
compliance
Providing
ongoing
feedback
What our clients will gain
Reputational
protection Enhanced capability
Greater engagement
Freedom from
scrutiny
PwC
Phil Mennie
Social media risk and governance leader
philip.s.mennie@uk.pwc.com
linkedin.com/in/philmennie
@philmennie
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You
should not act upon the information contained in this publication without obtaining specific professional advice. No representation or
warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the
extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability,
responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information
contained in this publication or for any decision based on it.
© 2016 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may sometimes
refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
Thanks for listening!

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The social intranet - managing risk through effective governance - Phil Mennie

  • 1. The social intranet Managing risk through effective governance www.pwc.co.uk September 2016 Phil Mennie @philmennie
  • 2. September 2016@philmennie Slide 2 Phil Mennie Social Media Risk and Governance Leader Phil is PwC’s Global Social Media Risk and Governance leader. He helps his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large-scale customer- facing web application to capture trade data. Phil is author of “Social Media Risk and Governance: Managing Enterprise Risk” (Kogan Page, 2015). He speaks at a range of social media and technology conferences in the United Kingdom and Europe.
  • 3. PwC PwC ─ An overview Slide 3 September 2016@philmennie 157 Countries 776 Locations 208,000+ People Assurance, Tax and Advisory services “Our purpose is clear – to build trust in society and solve important problems.”
  • 4.
  • 5. PwC How do you manage intranet risk and implement effective governance? September 2016@philmennie Slide 5
  • 6. PwC Common issues & challenges September 2016@philmennie Slide 6 Common issues
  • 7. PwC What do these have in common? September 2016@philmennie Slide 7
  • 9. PwC Data Protection The General Data Protection Regulation (“GDPR”) is expected to come into force next year. The regulation will herald huge changes for companies including: • Territorial scope will be increased to include controllers or processors outside of the EU • Mandatory reporting of breaches • New rules on profiling customers • Fines of 1m euros or 2% of the global annual turnover can be levied on companies who breach regulations • New rules on consent • Increased focus of operational adequacy and accountability September 2016@philmennie
  • 10. PwC People • Training • Guidance, policies • Abuse, harassment • Sharing of inappropriate material September 2016@philmennie Slide 10
  • 11. PwC Social media governance September 2016@philmennie Slide 11
  • 12. PwC Social media governance September 2016@philmennie Slide 12 Social media governance
  • 13. PwC 7 simple tips to make intranet policies more effective 1. Consider not calling it a policy in the first place 2.Keep it short 3.Use appropriate writing style 4.Reference other policies 5. Include practical examples 6.Make it easy for people to ask questions 7. Make it easy for people to find! September 2016@philmennie Slide 13
  • 14. PwC Social media governance How can we help September 2016@philmennie Slide 14 How can we help? 01 Growing board level awareness 02 Developing a social media strategy 03 Measuring your social media maturity 04 Understandin g the competitive landscape and bringing insight 05 06 07 08 Providing support for implementing a successful enterprise social network Developing enduring, agile social media operating models Ensuring compliance Providing ongoing feedback What our clients will gain Reputational protection Enhanced capability Greater engagement Freedom from scrutiny
  • 15. PwC Phil Mennie Social media risk and governance leader philip.s.mennie@uk.pwc.com linkedin.com/in/philmennie @philmennie This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2016 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. Thanks for listening!

Hinweis der Redaktion

  1. What can go wrong? Brands get slated on social media for engaging in the wrong way, get slated too for engaging for not engaging at all. People get fired or even go to prison. Sadly, there are instances of suicide as a result of social media.
  2. Questions to the audience: Who has completed a review of social media as part of IA? Is anyone worried about social media here? Who is responsible for social media in your organisations?