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SEO Tips for Normal People

presented by
Christine DeGraff
The Social Strategist
Search Engine Optimization
Where To Focus SEO Efforts
On-Page

Off-Site

Technical

Mobile

Social

Local
On-Page SEO
➲
➲
➲
➲

Conduct keyword research to find relevant
search terms
Tell a compelling story including your key
search terms
Write content for your audience, not for
search engines
Focus on factors within your control
– see #CatalystCTRStudy
Off-Site SEO
➲
➲

➲
➲

Submit your site to the top search engines
and directories
Seek to attract quality links from websites
with high authority; quality content attracts
authority links
Encourage social sharing by making your
content easy to share
Build relationships and seek guest posting
opportunities on high ranking related sites
Technical SEO
Correct technical issues that prevent your site
from being indexed by search engines:
➲ Check for broken links
➲ Improve load time
➲ Set up redirects correctly
➲ Etc.
Use Google's Webmaster Tools to help
identify problem areas.
Mobile SEO
➲
➲
●
●

➲
➲

Responsive Web Design, if possible
Mobile-friendly, for sure
Readable
Usable

Remember that load time is critical
Search results should land on correct page
not redirect to homepage
Social SEO
➲
➲
➲
➲
➲

Apply same principles of on-page SEO to
your social profiles and posts
Fill in your profiles completely; use
keywords and hashtags; link to your website
Understand how to share on Google+ to
pass social signals to your website
Learn how to set up Google Authorship
Included social sharing tools on your
website and blog
Local SEO
➲
➲
➲
➲

➲

Create quality, geo-targeted content and
location pages if you have multiple locations
If you have a physical location, set-up a
Google+ local business page
Claim your local business pages on Yellow
Pages, Yelp, CitySearch, etc.
Make sure your NAP
(name/address/phone) is always consistent
across the web
Add schema.org markup and test it
Ongoing SEO
➲
➲
➲
➲
➲

Consistently create quality content
Keep your sitemap up-to-date
Regularly perform an SEO audit to check
for technical problems
Use Google Analytics and Webmaster
Tools to spot areas that need improvement
Be aware of new developments and
changes within the SEO industry
References and Further Reading
How User Intent Impacts Google CTRs
by Catalyst #CatalystCTRStudy
Social Signals, Your Website, and Google+
by Dustin W. Stout
SEO for Normal People: It's Only Getting Easier
by Christine DeGraff
The Social Strategist
by Christine DeGraff
Disclosure
I am a participant in a paid influence marketing
campaign on Triberr. One of the campaign
requirements is to reference a recent Catalyst
study about Google click-through rates in a
slideshare presentation.

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SEO Tips for Normal People

  • 1. SEO Tips for Normal People presented by Christine DeGraff The Social Strategist
  • 2. Search Engine Optimization Where To Focus SEO Efforts On-Page Off-Site Technical Mobile Social Local
  • 3. On-Page SEO ➲ ➲ ➲ ➲ Conduct keyword research to find relevant search terms Tell a compelling story including your key search terms Write content for your audience, not for search engines Focus on factors within your control – see #CatalystCTRStudy
  • 4. Off-Site SEO ➲ ➲ ➲ ➲ Submit your site to the top search engines and directories Seek to attract quality links from websites with high authority; quality content attracts authority links Encourage social sharing by making your content easy to share Build relationships and seek guest posting opportunities on high ranking related sites
  • 5. Technical SEO Correct technical issues that prevent your site from being indexed by search engines: ➲ Check for broken links ➲ Improve load time ➲ Set up redirects correctly ➲ Etc. Use Google's Webmaster Tools to help identify problem areas.
  • 6. Mobile SEO ➲ ➲ ● ● ➲ ➲ Responsive Web Design, if possible Mobile-friendly, for sure Readable Usable Remember that load time is critical Search results should land on correct page not redirect to homepage
  • 7. Social SEO ➲ ➲ ➲ ➲ ➲ Apply same principles of on-page SEO to your social profiles and posts Fill in your profiles completely; use keywords and hashtags; link to your website Understand how to share on Google+ to pass social signals to your website Learn how to set up Google Authorship Included social sharing tools on your website and blog
  • 8. Local SEO ➲ ➲ ➲ ➲ ➲ Create quality, geo-targeted content and location pages if you have multiple locations If you have a physical location, set-up a Google+ local business page Claim your local business pages on Yellow Pages, Yelp, CitySearch, etc. Make sure your NAP (name/address/phone) is always consistent across the web Add schema.org markup and test it
  • 9. Ongoing SEO ➲ ➲ ➲ ➲ ➲ Consistently create quality content Keep your sitemap up-to-date Regularly perform an SEO audit to check for technical problems Use Google Analytics and Webmaster Tools to spot areas that need improvement Be aware of new developments and changes within the SEO industry
  • 10. References and Further Reading How User Intent Impacts Google CTRs by Catalyst #CatalystCTRStudy Social Signals, Your Website, and Google+ by Dustin W. Stout SEO for Normal People: It's Only Getting Easier by Christine DeGraff The Social Strategist by Christine DeGraff
  • 11. Disclosure I am a participant in a paid influence marketing campaign on Triberr. One of the campaign requirements is to reference a recent Catalyst study about Google click-through rates in a slideshare presentation.