Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don't know where to start? Then this webinar is for you! Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas: Presenter Platform People Participation Promotion Post-webinar follow-up SPEAKER BIOGRAPHIES Rachel Levy Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories. Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @WebinarListings or @BostonMarketer, or on her websites at WebinarListings or Rachel Levy Consulting. Mike Lewis Mike Lewis runs marketing and sales for Awareness, Inc and has 7+ years of experience organizing demand generation and lead nurturing programs that include webinars. At the BMA he received the Best Marketing Programs award for his webinar series called 'Marketing Best Practices' and implemented webinar programs at several other companies including Salesnet and Awareness.

1. About!
Featuring the 6 P’s of hosting a successful webinar!

2. Your
Presenters
Rachel
Levy,
WebinarLis2ngs.com
rachel@webinarlis2ngs.com
@WebinarLis2ngs
/
@BostonMarketer
Mike
Lewis,
Awareness
mike.lewis@awarenessnetworks.com
@bostonmike
|
@awarenessinc

3. Got
Ques-ons?
Use
the
hashtag:
#awarenessinc
On
Twi8er
Technical
Issues?
Contact
Webex
customer
support

4. Who
is
Awareness
?
• Creators
of
the
Social
Marke-ng
Hub
• Allows
marketer
to
control
and
centralize
all
social
media
marke-ng
ac-vi-es
in
through
one
interface
• SoJware
is
powering
the
social
media
strategy
of
mid-­‐to-­‐large
sized
organiza-ons
• Partnered
with
leading
digital
and
interac-ve
agencies
CUSTOMERS
PARTNERS

5. Social
Media
Challenges
‘I’m
Overwhelmed!’
Social
Media
is
only
a
%
of
my
job
and
it
requires
a
lot
of
my
-me
to
be
effec-ve
‘Help
me
prove
the
value!’
I
know
social
media
works,
but
I
need
data
to
get
buy-­‐in,
The
execs
are
pushing
me
for
meaningful
data
before
we
invest
further
‘I’m
Losing
Control!’
Too
many
channels,
too
many
comments
to
respond
to,
too
many
passwords,
too
many
places
to
login,
hard
to
keep
control
‘I
Need
to
Get
Strategic!’
Need
to
move
from
tac-cal
ac-vi-es
to
strategic
programs

6. The
Next
Step
Contact
me
for
a
demonstra;on:
mike.lewis@awarenessnetworks.com
@bostonmike

7. Awareness
Social
Marke-ng
Hub
 Publish
:
Content-­‐centric,
 Gain
Control
of
your
mul--­‐channel
Social
Media
Programs
 Manage
:
Enterprise
grade
 Centralize
your
programs
access
controls,
permissioning,
and
control
 Evolve
from
tac2cal
 Measure
:
Meaningful
programs
to
strategic
reports
and
marke-ng-­‐ social
media
focused
Social
Monitoring
 Measure
Success
for
 Engage
:
Interact
with
mul-ple
channels
and
individuals
who
are
assets
passionate
about
your
content

8. See
the
Hub
in
ac-on!
Social
Marke;ng
Hub
Demo
w/
Will
Eisner,
Director
of
Product
Marke-n
g
Dec
2nd
–
2PM
ET
http://tinyurl.com/hubdem
o
Sign Up Now!!

9. WebinarLis-ngs
• Directory
of
Live
and
On-­‐demand
webinars
–
300+
• Helps
hosts
promote
their
webinars
(“freemium”)
• Helps
people
find
webinars
of
interest
• Business,
Leadership,
Marke-ng,
Social
Media,
Technology
are
most
popular
• Webinar
blog

10. Today’s
Live
Webinars

11. Featured
Live
Webinar
Support
Webinar

12. On-­‐Demand
Webinar
Library
New! On-Demand
Webinar Library
Launched this week – Use Promo Code LAUNCH
for 5 webinars at no charge

13. Webinar about Webinars:
The 6!
s
s!
‘!
of successful hosting!

14. Key
#1:
The
Presenter
© 2010 Awareness
CONFIDENTIAL

15. The
Presenter
• Possibly
the
most
important
'P'
• What
to
look
for:
> Are
they
engaging?
> History
of
speaking?
> Understand
how
to
work
a
'virtual
room'
> Are
they
an
expert
in
your
topic?
• Evaluate
&
Qualify
> Ask
tough
ques-ons
> What
are
there
expecta-ons?
• Always
Rehearse!!!

16. How
do
we
manage
webinars
at
Awareness?
• Map
a
content
plan
2-­‐3
quarters
out
> Focus
on
key
topics
and
messages
• Iden-fy
2-­‐3
speakers
for
each
topic
a
minimum
of
1
quarter
in
advance
• Lock
in;
set
rehearsal
and
event
date
What
we
look
for?
• Authors
–
Partnered
with
Wiley
and
McGraw
Hill
• Experts
who
may
not
know
they
are
experts
(blogs,
etc)
• Unique
case
studies

17. NOTE:
Thought
Leadership
vs.
Demand
Genera-on
• Thought
Leadership
Content
> Top
speakers/industry
experts
> Interes-ng
&
Relevant
topics
• Important
Takeaway:
Don’t
focus
on
demand
genera7on,
focus
on
Thought
Leadership!

18. Key
#2:
The
Plaoorm

19. Plaoorm
• Why
are
the
plaoorm/logis-cs
important?
You never get a second chance to make a first impression

20. Logis-cs:
The
Technology
Landscape
Delivery
Syndication Recording
Technology
Landscape
Audio
Editing
recording
audio
Editing
video

21. Plaoorm
Mix
• Understand
the
technology:
> Delivery:
WebEx,
Live
Mee-ng,
Go-­‐To-­‐Mee-ng
> Webinar
Recording:
(above
vendors,
maybe)
or
Cap-vate
> Audio
Recording:
Skype
> Webinar
Edi7ng:
Camtasia,
Cap-vate
> Audio
Edi7ng
(podcas7ng):
Audacity,
Adobe
Audi-on
> Syndica7on:
YouTube,
Google
Video,
iTunes
• Teleconference
resource
> Make
sure
you
have
enough
lines!!!
> 800#
or
not?
• Dry
runs
and
tes-ng
> Be
sure
top
dry-­‐run
with
the
speaker
> Test
the
technology

22. Mul-ple
uses
for
your
sessions…
• Syndicate
with
Podcasts
and/or
Video
Podcasts
• Record
for
future
marke-ng
programs
• Pos-ng
on
mul-ple
“viral”
sites

23. Content
Distribu-on

24. Some
nightmares…
• The
avoidable:
> Not
enough
conference
lines
or
spaces
in
the
delivery
system
> Speaker
doesn’t
know
how
to
use
the
technology
> Speaker
pitches
a
compe-tor
> You
didn’t
mute
your
phone!!!
> No
moderator
=
No
Management
• The
unavoidable:
> Provider
technical
problems
> Sta-c
filled
conference
bridge
> Building
catches
on
fire
;-­‐)

25. Key
#3:
The
People

26. Key
#3:
The
People

27. Sample
Promo-onal
Plan
• Webinar
Date:
4/26/10
• Pre-­‐Event
Promo-on
> 3/23/2010:
Website
Homepage/Events
Page
Announcement
> 3/23/2010:
send
email
and
content
link
to
partners
to
promote
to
their
house
lists
> 3/27/2010:
Email
#1
to
house
list
> 4/4/2010:
Sponsored
email
#1
to
TechTarget
(25K
subscribers)
> 4/5/2010:
Sponsored
email
#2
to
Marke-ngSherpa
(50K
subscribers)
> 4/10/2010:
Email
#2
to
house
list
> 4/10/2010:
Sponsored
email
#3
to
Selling
Power
(30K
subscribers)
> 4/10/2010:
Press
Release
announcing
series
> 4/11/2010:
Email
#1
reminder
to
registrants
(include
outlook
calendar
item)
> 4/12/2010:
Direct
mail
piece
to
purchased
list
(25K)
> 4/17/2010:
Email
to
customers
as
part
of
Newsle8er
> 4/18/2010:
Email
#2
reminder
to
registrants
> 4/26/2010:
Email
#3
to
house
list
(last
chance)
> 4/26/2010:
Email
#3
reminder
to
registrants
(morning
of)
• Post-­‐Promo-on
> 4/26/2010:
Follow-­‐up
email
to
aGendees
including
white
paper
> 4/26/2010:
Follow-­‐up
email
to
no
shows
with
White
paper
offer
> 5/5/2010:
Send
follow-­‐up
content
to
partners
> 5/5/2010:
Follow-­‐up
email
to
a8endees/no
shows
announcing
webcasts
and
podcasts
> 5/5/2010:
Email
to
customers
with
webcasts
and
podcasts
> 5/6/2010:
Email
to
house
list
with
webcasts
and
podcasts

28. Key
#4:
Par-cipa-on

29. Par-cipa-on
• Mul--­‐tasking
is
temp-ng!
• Keeping
people
engaged
and
par-cipa-ng
is
vital
• Think
of
this
as
2-­‐way
communica-on

30. Webinar
Tools
Polls
Discussion
Drawing tools
Review at end of
webinar

31. Mul-media
Show a video
Show yourself!
Screenshare of
internet or PowerPoint
application

32. Speaker
• Engaging
• Mul-ple
speakers
• Change
slides
frequently
• Consider
offering
prizes
at
the
end
of
the
webinar

33. Key
#5:
Promo-on

34. Promo-on
• E-­‐mail
• Industry
websites
• Ask
key
influencers
to
promote
• Partnering
is
a
great
way
to
double
your
promo-onal
efforts
• Post
on
WebinarLis-ngs
(of
course!)
• Video
“commercial”
that
can
be
posted
on
social
media
or
in
email
> Overview
or
speaker
interview
• Press
Release
• Eventbrite
• Blog
Post
• Craigslist
–
you
never
know!

35. Social
Media
• Beneficial
because:
> Viral
> Robust
Search
> Free
> Leverage
current
connec-ons
> Search
Engine
Op-miza-on
(SEO)
• Sites
to
use
> Facebook
> Twi8er
> LinkedIn
(your
group
and
industry
groups)
> Industry
specific
social
networks
> Social
Marke-ng
Hub

36. Key
#6:
Post
Webinar
Follow-­‐up

37. Recycle
Your
Webinar!
• Write
a
blog
post
summary
of
webinar
• Create
a
podcast
• Post
recording
on
your
site,
Viddler
or
WebinarLis-ngs
• Post
slides
on
Slideshare
• Create
blog
post
from
the
Q&A
• Create
a
blog
post
from
the
webinar
polls
• Put
highlights
in
your
next
e-­‐newsle8er
• Break
the
recording
down
into
5
minute
segments,
and
post
them
onYouTube
or
Twi8er
More ideas at http://bit.ly/WLrecycle

38. Post-­‐Webinar
Followup
• Personally
follow-­‐up
if
there
were
ques-ons
that
weren’t
answered
• Input
leads
into
your
CRM
system
and
score
them
• Ask
par-cipants
to
review
webinar
• Send
recording
to
par-cipants
• Include
your
next
webinar
in
the
follow-­‐up
email

39. Enjoy
today's
Session?
Contact
Us!
AwarenessNetworks.com
WebinarLis-ngs.com
h8p://bit.ly/feFK3D
h8p://bit.ly/WLnews
@AwarenessInc
@WebinarLis-ngs
/#AwarenessincWebinars
/WebinarLis-ngs
h8p://linkd.in/evoHzX
link.webinarlis-ngs.com
h8p:// rss.webinarlis-ngs.com
community.awarenessnetworks. rachel@webinarlis-ngs.com
com/Main/rss/
(617)
733-­‐2182
mlewis@awarenessnetworks.com
(781)
270-­‐2410

40. Dec
16
–
Is
there
a
science
to
social
media?
A
Scien;fic
Approach
to
Social
Media
w/
Tamsen
McMahon,
Dec
16th
–
2PM
ET
http://tinyurl.com/tamse
n
Sign Up Now!!

41. Use
the
hashtag:
#awarenessinc
On
Twi8er