Learn what makes Webtrends Infinity Analytics a game-changing solution helping brands navigate the connected world.

1. A N E W B R E E D O F
A N A L Y T I C S F O R T H E
I N T E R N E T O F T H I N G S
As technology continues to extend into everything around us, the
many ways we engage with a brand become harder to understand.
Big data is the term used to describe the volumes of information
brands have struggled to organize and understand... until now.
1© 2016 Webtrends, Inc.

2. WHY B IG DATA AND THE IN T E RN E T O F T HIN GS (I oT) MATTER
6.4B
16%
Gartner says 6.4 billion
connected "things" will
be in use in 2016, up
30% from 2015.
5.5M
In 2016, 5.5 million new
things will get
connected every day.
$
235B
Spending on IoT services
will reach $235 billion in
2016, up 22% from 2015.
By 2018, 16% of the population will be millennials and be
accelerating IoT adoption due to their reality of a connected world.
Forrester predicts the IoT will create massive volumes of time-series data
and IoT analytics will become a specialized category and discipline.
2© 2016 Webtrends, Inc.

3. A NEW BREED OF ANALYTICS
People are using more connected devices to engage with brands than ever before.
Webtrends has built a platform to collect, analyze and act on all of them.
PAST FUTURE
web + mobile devices the internet of things
DATA
VS
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4. PRIVATE & SECURE
Infinity Analytics can encrypt
data in transit and at rest.
LIMITED
Limitations on the
number and types of
parameters that can be
collected restrict the
ability to scale for the IoT.
DELAYED
Batch processing results in
reports being 24+ hours old.
PREPROCESSING
LIMIT
TRADITIONAL DIGITAL ANALYTICS WEBTRENDS INFINITY ANALYTICS™
4© 2016 Webtrends, Inc.

5. REAL TIME
Data is viewable within
minutes of the activity so
that campaigns can be
optimized in real time like
never before possible.
UNLIMITED
All data is collected and
analyzed through one
system without limits.
INCOMPLETE
Limitations from
data collection to
ingestion provides
an incomplete view
of the customer.
SAMPLED
Data sampling
produces inconsistent
and inaccurate
results (data is lost). ACCURATE
At-scale algorithms deliver
the most reliable results.
FLEXIBLE
Unified platform designed
to meet the needs of the
entire organization.
RIGID
Inflexible reports
and disparate
platforms make it
difficult to meet
everyone's needs.
? ?
$$
UNSAMPLED
*LEVERAGES HADOOP
AD HOC REPORTING
VISITOR LEVEL
NO PREPROCESSING
INFINITY DATA STORAGE*
$$
PREPROCESSING
5© 2016 Webtrends, Inc.

6. I can't drill into my reports deep enough
to find the information I need.
Infinity Analytics lets me go to unlimited depths with my data
– in real time and with any view I want.
I don’t have real-time data to power
personalized marketing.
The timely and relevant experiences I can now provide my
customers by leveraging visitor-level data are remarkable.
There are too many disparate sources of
visitor data within my organization.
I now have complete interoperability and integration of my
digital customer data with our entire marketing ecosystem.
I'm worried about maintaining my
brand's reputation.
I'm 100 percent confident that our data is helping us build
optimal, secure experiences.
Pains
Infinity-Enabled
Solutions
Analysts
Digital
Marketers
Marketing
Technologists
Digital
Executives
6© 2016 Webtrends, Inc.

7. To learn more about
Infinity Analytics:
InfinityAnalytics™
Click Here
7© 2016 Webtrends, Inc.