How to use YouTube and videosharing more generally to tell your non-profit's story and energize your supporters to get involved. These slides accompany live internet demonstrations of do's and don't's. Presentation by Nina Simon, Museum 2.0
Presentation on the Basics of Writing. Writing a Paragraph
Day 2 - YouTube and Videosharing
1. Sharing Your Story
Via Video and
YouTube
Nina Simon
Social Media and Nonprofits: Two-Day Intensive Workshop
2. videosharing for non-profits: big picture
explore audience goals and platform options
find and produce stories that translate well on video
set up your YouTube channel or videosharing presence
connect your video efforts to other online initiatives
find ways to cultivate community strategically
3. videosharing for non-profits: big picture
explore audience goals and platform options
find and produce stories that translate well on video
set up your YouTube channel or videosharing presence
connect your video efforts to other online initiatives
find ways to cultivate community strategically
4. Determining Videosharing Goals: We Can’t All Go Viral
Who will you reach?
What connections and partnerships will you make?
What existing content will you use?
What new content will you produce?
What’s your capacity for maintenance and continued
growth?
5. YouTube is one of many options...
Blip.TV - for vodcasts and shows
Viddler - for video tagging
Vimeo - clean and simple for embeds
Internet Archive - nonprofit, hosting only
Current.TV - a cable TV network
12seconds - the video version of Twitter
do you need a community or a hosting service?
how much control do you want?
how many people are you hoping to reach?
6. videosharing for non-profits: big picture
explore audience goals and platform options
find and produce stories that translate well on video
set up your YouTube channel or videosharing presence
connect your video efforts to other online initiatives
find ways to cultivate community strategically
7. Which of your stories are best told in video?
Low-hanging fruit: videos you already have
What captivated live audiences?
How can you energize partners and users to tell
their own stories?
contests
interviews
quickcapture at events
What promotes controversy? (And how will you
handle that?)
8. Advanced Tips for Storytelling on YouTube
Use playlists and roll-out to update content
Create videos that encourage responses (comments
and videos)
Create/offer video responses to related content
9. videosharing for non-profits: big picture
explore audience goals and platform options
find and produce stories that translate well on video
set up your YouTube channel or videosharing presence
connect your video efforts to other online initiatives
find ways to cultivate community strategically
10. Building Your YouTube Channel (live demo)
Remember!
Title your videos and add descriptive tags
Use playlists to group content
Use a clear call to action (if appropriate)
Determine your user personality, posting schedule,
and comment response strategy
11. videosharing for non-profits: big picture
explore audience goals and platform options
find and produce stories that translate well on video
set up your YouTube channel or videosharing presence
connect your video efforts to other online initiatives
find ways to cultivate community strategically
12. Connecting to Other Web Efforts
Send people to your
videos
Send people from your
videos to you
13. videosharing for non-profits: big picture
explore audience goals and platform options
find and produce stories that translate well on video
set up your YouTube channel or videosharing presence
connect your video efforts to other online initiatives
find ways to cultivate community strategically