This document discusses digital trends in travel and tourism, including the increasing importance of mobile, social media, virtual reality, big data and chatbots. It notes that 25% of travel companies focus on mobile optimization. Chatbots are emerging that can provide travel recommendations, book flights and hotels, and answer questions about destinations. The use of artificial intelligence and natural language processing is growing for chatbots used in travel. Personalization and location-based services are also trends in digital tourism powered by new technologies.

2. ROBERTA MILANO
Digital Trends in
Travel & Tourism
@robertamilano

3. DESTINATION: ONLINE vs OFFLINE
Organisations Remaining Relevant in 2017 www.trekksoft.com

4. DESTINATION: ONLINE vs OFFLINE
Organisations Remaining Relevant in 2017 www.trekksoft.com

5. OBIETTIVI STRATEGIA DIGITALE 2017
Improving brand identity and awareness
Engaging with visitors
Driving bookings
Providing information
49%
28%
15%
8%
Organisations Remaining Relevant in 2017 www.trekksoft.com

6. LE 5 FASI DEL VIAGGIO

9. NON TUTTI I MERCATI SONO UGUALI

12. TREND TURISMO DIGITALE

13. Mobile
25% of travel companies focused on mobile optimization
Social Media
evoluzione
Virtual Reality
AR, VR, and Wearables emerge as travel industry disruptors
Big Data (Small Data)
Personalizzazione del servizio e Strategia

14. TREND TURISMO DIGITALE

15. Big DataBig Data

16. Big DataBig Data

17. Big Data
Analisi predittiva

18. Big Data
Analisi predittiva

19. Big Data
Analisi predittiva

20. Big DataBig Data

21. Smart Travel
beacon - spostamenti
https://hotel-beaconator-rails.herokuapp.com/report/

22. Smart Travel
beacon - tempo
https://hotel-beaconator-rails.herokuapp.com/report/

23. CHATBOT

24. CHATBOT

25. CHATBOT
2013
subscription accounts
service accounts

26. CHATBOT
846 million monthly active users
300 million WeChat Pay users
10 million Official Accounts
200 thousand developers
Tencent Financial Reports

27. CHATBOT
MAGGIO 2016
Skyscanner launches Facebook Messenger bot for travel search

28. CHATBOT
GIUGNO 2016
Bot per Facebook Messenger
“Searching for hotels via a quick chat with Expedia”

29. CHATBOT
LUGLIO 2016
Bot per Facebook Messenger, Slack e Alexa e servizi legati ai sistemi di
Intelligenza Artificiale .

30. CHATBOT
Ottenere consigli sul periodo migliore per volare in una destinazione
Dare suggerimenti di viaggio in base al budget
Prenotare il volo
Prenotare l’hotel

31. CHATBOT
MARZO 2017
Combining artificial intelligence, user-generated content and messaging
capabilities, TripAdvisor has launched a chatbot on Facebook Messenger
that provides recommendations for restaurants, attractions, hotels and
flights.

34. MAGGIO 2017
Business Bot Program - qualsiasi brand può creare gratuitamente un
assistente virtuale

35. MAGGIO 2017
Bing annuncia l’integrazione dei chatbot direttamente nelle SERP.

36. CHATBOT
LUGLIO 2017
Sabre creates an AI-powered chatbot using Microsoft’s intelligent and
natural language services

37. CHATBOT

38. CHATBOT

39. PRECISIONE
SEMPLICITA’
LINGUE
LOCALIZZAZIONE
OPZIONI
FILTRI
SICUREZZA

44. #ItalianVillages
IMPRESSION TOTALI
95,2 mln
Periodo: 9 gennaio - 13 settembre 2017

45. “SIAMO CIO’ CHE CONNETTIAMO”
Federico Badaloni