Presentation at the 22nd Anniversary of EBN ... Present the Brussels Enterprise Agency activities on incubation and innovation, analyze the possible evolution of the incubation practices

1. The
future
of
the
incuba/on
industry
from
the
prac//oners’
perspec/ve
22nd
EBN
Annual
Congress
-­‐
W8
-­‐
Incuba/on
2020
Bruno
M.
WATTENBERGH

2. Bruno
M.
WaIenbergh
• MD
of
the
Brussels
Enterprise
Agency
• Chairman
of
the
Brussels
Guarantee
Fund
• Independent
Board
member
in
SMEs
• Daily
Chronicle
on
the
largest
Belgian
radio
• Founder
of
TV
Show
Starter!
• Professor
&
lecturer
in
strategy
&
entrepreneurship
• MBI
@
TiasNimbas
(NL)
• Cer/ficate
in
Strategy
&
Innova/on
&
Entrepreneurship
Development
Program
@
MIT
Sloan
• Advanced
Degree
in
Management
@
Ichec
(Brussels)
• Master
in
Labor
Science
@
ULB
(Brussels)
• BBA
@
EUB
(Brussels)
2

3. The
Brussels
Enterprise
Agency
:
an
integrated
services
provider
for
innova0ve
companies
in
the
priority
sectors
of
the
Brussels
Region.
ICT,
Life
Tech,
Green
Tech,
&
Sustainable
construc0on
Business
Unit
Cluster
Farming
Strategic
Intelligence
Strong
Collabora/on
with
Regional
Actors
3

4. Services
fiIed
to
entrepreneurs'
needs
• Business
Planning
• Market
Analysis
&
Compe//ve
posi/oning
• Technological
posi/oning
• Development
strategy
• Iden/fica/on
of
the
financing
needs
&
sourcing
• Assistance
in
seng
up
regional
projects
• Assistance
in
seng
up
RDI
(EU)
projects
• Interna/onal
Partnership
brokerage
(Technological,
Commercial,
or
Research
collabora/on
)
4

5. Clusters
ac/vi/es
:
workshops,
fairs,
B2B
mee/ng
• 100
workshops,
seminars
&
networking
• 3.000
par/cipants
(
80%
members;
>
80%
sa/sfac/on
rate)
• 25
interna/onal
fairs
,
company
missions
&
brokerage
events
:
CEBIT,
Mobile
World
Congress,
ENTREPRENDRE,
MIPIM,
ECOBUILD,
BATIBOUW,
ECOBUILD
LONDON,
BIO,
…
5

6. Cluster
Ac/vi/es
0
0,1
0,2
0,3
0,4
0,5
0,6
Research
and
Networking
cluster
expansion
Innova/on
and
Technology
Educa/on
and
Training
Commercial
Coopera/on
Policy
Ac/on
Lifetech
Soiware
Ecobuild
6

7. Cluster
&
«
Triple
helix
»
model
A geographical concentration
of specialized companies and
related companies,
Research & Development institutions,
finance institutions, public actors,
and with relations and
cooperation between these
actors
7

8. Research
driven
Brussels
Regional
Clusters
@BEA
Industry
driven
Startup
Companies
Mature
Companies
8

9. Evolu/ons
&
Trends
to
take
into
considera/on
…
1. Entrepreneurship
is
a
process
…
2. Virtual
Incuba/on
&
E-­‐learning
…
3. Private
ini/a/ves
growth
…
4. Peer
learning
…
5. Life
/me
of
public
models
…
6. Networking
a
BM
for
public
bodies
?
7. Trac/on
of
larger
enterprises
…
9

10. 1. Entrepreneurship
is
a
process
!
• Process
can
be
taught
!
• Should
be
taught
:
– Coaches,
Advisers,
Consultants
(private
sector)
– University
students
&
engineers
are
a
priority
à
societal
challenges
– Secondary
school
• Could
improve
the
efficiency
&
produc/vity
of
the
incubators
…
• Will
change
the
value
proposi/on
of
incubators
!
10

11. 2. Virtual
Incuba/on
&
E-­‐learning
• Process
can
be
taught
!
– Know-­‐how
can
be
delivered
through
:
• E-­‐learning,
Workshop,
new
medias,
…
– In
large
or
medium
ci/es
the
need
for
physical
hos/ng
will
evolve
– Virtual
incuba/on
could
make
the
Business
Model
of
incuba/on
scalable
– What
impact
on
the
number
&
type
of
demands
?
11

12. 3. Private
ini/a/ves
growth
• Explosion
of
the
offer!
• Genera/on
of
many
private
ini/a/ves
• Fast,
viral,
modern,
efficient
(or
not)
• Inven/ng
new
models
• Transferring
successful
ini/a/ves
from
abroad
• How
to
deal
with
this
community
?
• What
should
be
the
role
of
the
public
sector
?
12

13. Case
study
:
Redundancy
on
the
value
chain
ABE
Founder
Ins/.
MIC
BXL
Invest&export
BECI
Startup-­‐WE
ICAB
BETA
coworking
EEBIC
M-­‐Village
Be
Angels
Internet
Atude
Fonds
de
par/cipa/on
Innoviris
SRIB
Bxl
Forma/on
Ac/ris
Evoliris
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Les
phases
de
développement
d’une
entreprise
Idée/projet
Recueil
d’informa/on
Formalisa/on
de
l’idée
Développement
du
projet
Créa9on
de
l’entreprise
Interna/onalisa/on
Cycle
de
vie
du
projet
Services
Informa/ons
générales
Accompagnement
Forma/on
Incuba/on
Réseautage/networking
Financement/Subside
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Incuba9on
Financement
RH
Coaching
Feweb
Betagtoup
x
x
x
x
x
x
x
x
x
x
x
x
Communauté
x
x
x
x
13

14. Research
driven
Focus
on
services
for
growth,
more
collabora/on
with
University
Lab
&
big
companies
Industry
driven
Startup
Companies
Mature
Companies
Market
Place
Inter
Cluster
Partnership
14

15. 4. Peer
learning
• Co-­‐working
space,
accelerator,
…
• Important
aspect
of
the
learning
process
(more
even
if
the
theore/cal
process
is
acquired)
• How
to
create
a
community
of
star/ng
businesses
to
benefit
from
the
peer
learning
?
• What
to
propose
aier
the
crea/on
à
mentoring
15

16. 5. Public
Business
Model
?
• If
the
process
can
be
taught
…
• If
there
is
more
&
more
peer
learning
…
• If
there
are
more
&
more
good
private
ini/a/ves
…
• If
the
physical
hos/ng
is
not
a
key
value
anymore
…
• If
the
public
or
co-­‐financed
private
ini/a/ve
are
too
much
top
à
down
…
What
is
the
future
Business
Model
of
the
incuba4on
?
16

17. 6. Next
Business
model
?
• Integrator
…
?
• Manager
of
the
community
…
?
• Cofinancing
of
private
ini/a/ves
…
?
• Seed-­‐fund
…
?
• Be
more
selec/ve
…
?
What
is
the
future
value
chain
/
value
proposi0on
of
the
of
business
incuba0on
?
17

18. 6. Next
Business
model
?
• Whatever
the
Business
Model
will
be
:
– Solving
Societal
Challenges
LEADS
TO
MORE
INTERDISCIPLINARITY
&
quadruple
HELIX
– Solving
Societal
Challenge
LEADS
TO
MORE
entrepreneurship
in
the
academic
world
18

19. • Smart
Ci/es
• Ac/ve
&
Healthy
Ageing
• Secure,
clean
and
efficient
energy
• Inclusive,
innova/ve
and
secure
socie/es
• …
19

20. 7. Trac/on
of
larger
enterprises
?
• Entrepreneurship
ac/vi/es
&
mindset
are
(also)
assets
larger
companies
are
looking
for
…
• Good
profiles
will
be
aIracted
in
MNE
…
• Lack
of
good
mo/vated
profile
?
• Lack
of
good
mo/vated
coaches
?
• Opportunity
to
partner
with
those
MNE
?
20

21. Conclusion
?
• Strategic
watch
:
what
are
the
emerging
incuba/on
models,
how
does
it
works,
why,
where,
…
?
• No
“One
model
fits
all”
…
!
• Open
innova/on
:
partnership
with
emerging
ini/a/ves
(risk
à
MVP)
…
test
…
evaluate
…
• More
flexible
structure
…
more
open
…
combina/on
of
external
talents
&
partnerships
…
(some
of
us
are
already
doing
this
!).
• Perpetual
adapta/on
à
Public
money
must
follow
this
process
!
• Human
Resource
management
is
a
key
success
factor
!
• Need
for
serious
evalua/on
…
+
BoIom
à
Up
21

22. J
On
the
lei
:
«
Crisis
»
«
Crisis
»
is
the
combina/on
of
«
Weï
»
=
danger
&
«
Ji
»
=
opportunity
22

23. More
informa/on
?
• www.abe.be
or
www.1819.be
• hIps://www.facebook.com/BEA.Brussels
• hIp://be.linkedin.com/in/abebao
• hIp://twiIer.com/abebao
• hIp://www.slideshare.net/abebao
• hIp://www.youtube.com/abebaotv
23

24. This
presenta/on
can
be
downloaded
?
• hIp://fr.slideshare.net/WaIbru
Thank
you
for
your
aIen/on
…
bwa@abe.irisnet.be
24