Winning companies know that the right research and analytics enable them to gather, synthesize and extract data-based insights about their customers and their rivals, with the resulting insights provide them with monumental, actionable competitive advantage. In the article, the author, breaks the myth that analytics is only for the marketing function. The fact is that every corporate function in just about every industry benefits from the insights research and analytics yields. The author lucidly explains, through examples, how almost every corporate function can benefit from applying research and analytics – from HR to R&A to Sales and even Finance & Risk Management.
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