SlideShare a Scribd company logo

Integrated Marketing Communications (IMC) infographic

•
•
World Federation of Advertisers (WFA)
World Federation of Advertisers (WFA)

The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications.

1 of 1
Download to read offline
Integrated Marketing Communications (IMC) infographic

Recommended

Breaking Barriers To Effective Communication
Breaking Barriers To Effective CommunicationBreaking Barriers To Effective Communication
Breaking Barriers To Effective CommunicationCommLab India – Rapid eLearning Solutions
 
W3 - Barriers to Integrated Marketing Communications
W3 - Barriers to Integrated Marketing CommunicationsW3 - Barriers to Integrated Marketing Communications
W3 - Barriers to Integrated Marketing CommunicationsStephan Dahl
 
4,integrated marketing communications
4,integrated marketing communications4,integrated marketing communications
4,integrated marketing communicationsAnanth Krishnan
 
Chap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCChap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCRajesh Kumar
 
What steps are required in developing an advertising program?
What steps are required in developing an advertising program?What steps are required in developing an advertising program?
What steps are required in developing an advertising program?Sameer Mathur
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
12 Biggest Marketing Fails of '12
12 Biggest Marketing Fails of '1212 Biggest Marketing Fails of '12
12 Biggest Marketing Fails of '12HubSpot
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 

Recommended

Breaking Barriers To Effective Communication
Breaking Barriers To Effective CommunicationBreaking Barriers To Effective Communication
Breaking Barriers To Effective CommunicationCommLab India – Rapid eLearning Solutions
 
W3 - Barriers to Integrated Marketing Communications
W3 - Barriers to Integrated Marketing CommunicationsW3 - Barriers to Integrated Marketing Communications
W3 - Barriers to Integrated Marketing CommunicationsStephan Dahl
 
4,integrated marketing communications
4,integrated marketing communications4,integrated marketing communications
4,integrated marketing communicationsAnanth Krishnan
 
Chap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCChap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCRajesh Kumar
 
What steps are required in developing an advertising program?
What steps are required in developing an advertising program?What steps are required in developing an advertising program?
What steps are required in developing an advertising program?Sameer Mathur
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
12 Biggest Marketing Fails of '12
12 Biggest Marketing Fails of '1212 Biggest Marketing Fails of '12
12 Biggest Marketing Fails of '12HubSpot
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 
The 4 E's of Marketing (Ogilvy PR)
The 4 E's of Marketing (Ogilvy PR)The 4 E's of Marketing (Ogilvy PR)
The 4 E's of Marketing (Ogilvy PR)The Open Room
 
Integrated marketing communications in international marketing
Integrated marketing communications in international marketingIntegrated marketing communications in international marketing
Integrated marketing communications in international marketingluispachon
 
10 Steps to Actionable Analytics for Digital Marketing
10 Steps to Actionable Analytics for Digital Marketing10 Steps to Actionable Analytics for Digital Marketing
10 Steps to Actionable Analytics for Digital MarketingSmart Insights
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviourVikram g b
 
Barriers to communication
Barriers to communicationBarriers to communication
Barriers to communicationNamrata Jadhav
 
Global Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationGlobal Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationWorld Federation of Advertisers (WFA)
 
WFA Annual Report 2016
WFA Annual Report 2016WFA Annual Report 2016
WFA Annual Report 2016World Federation of Advertisers (WFA)
 
Customer disengagement
Customer disengagementCustomer disengagement
Customer disengagementWorld Federation of Advertisers (WFA)
 
Future of Insights Project
Future of Insights ProjectFuture of Insights Project
Future of Insights ProjectWorld Federation of Advertisers (WFA)
 
WFA Brochure 2016
WFA Brochure 2016WFA Brochure 2016
WFA Brochure 2016World Federation of Advertisers (WFA)
 
The EU Pledge 2016
The EU Pledge 2016The EU Pledge 2016
The EU Pledge 2016World Federation of Advertisers (WFA)
 
WFA Annual Report 2015
WFA Annual Report 2015WFA Annual Report 2015
WFA Annual Report 2015World Federation of Advertisers (WFA)
 
Marketing's 7 Deadly Sins
Marketing's 7 Deadly SinsMarketing's 7 Deadly Sins
Marketing's 7 Deadly SinsWorld Federation of Advertisers (WFA)
 
WFA Annual Report 2014
WFA Annual Report 2014WFA Annual Report 2014
WFA Annual Report 2014World Federation of Advertisers (WFA)
 
Marketing En La Era De La Conexión
Marketing En La Era De La ConexiónMarketing En La Era De La Conexión
Marketing En La Era De La ConexiónWorld Federation of Advertisers (WFA)
 
The EU Pledge
The EU PledgeThe EU Pledge
The EU PledgeWorld Federation of Advertisers (WFA)
 
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...World Federation of Advertisers (WFA)
 
Marketing in the Connected Age
Marketing in the Connected AgeMarketing in the Connected Age
Marketing in the Connected AgeWorld Federation of Advertisers (WFA)
 
Global Agency Remuneration 2014
Global Agency Remuneration 2014Global Agency Remuneration 2014
Global Agency Remuneration 2014World Federation of Advertisers (WFA)
 
What makes a great brand?
What makes a great brand?What makes a great brand?
What makes a great brand?World Federation of Advertisers (WFA)
 
WFA auditing the auditors
WFA auditing the auditorsWFA auditing the auditors
WFA auditing the auditorsWorld Federation of Advertisers (WFA)
 

More Related Content

Viewers also liked

The 4 E's of Marketing (Ogilvy PR)
The 4 E's of Marketing (Ogilvy PR)The 4 E's of Marketing (Ogilvy PR)
The 4 E's of Marketing (Ogilvy PR)The Open Room
 
Integrated marketing communications in international marketing
Integrated marketing communications in international marketingIntegrated marketing communications in international marketing
Integrated marketing communications in international marketingluispachon
 
10 Steps to Actionable Analytics for Digital Marketing
10 Steps to Actionable Analytics for Digital Marketing10 Steps to Actionable Analytics for Digital Marketing
10 Steps to Actionable Analytics for Digital MarketingSmart Insights
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviourVikram g b
 
Barriers to communication
Barriers to communicationBarriers to communication
Barriers to communicationNamrata Jadhav
 

Viewers also liked (6)

The 4 E's of Marketing (Ogilvy PR)
The 4 E's of Marketing (Ogilvy PR)The 4 E's of Marketing (Ogilvy PR)
The 4 E's of Marketing (Ogilvy PR)
 
Integrated marketing communications in international marketing
Integrated marketing communications in international marketingIntegrated marketing communications in international marketing
Integrated marketing communications in international marketing
 
10 Steps to Actionable Analytics for Digital Marketing
10 Steps to Actionable Analytics for Digital Marketing10 Steps to Actionable Analytics for Digital Marketing
10 Steps to Actionable Analytics for Digital Marketing
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviour
 
Barriers to communication
Barriers to communicationBarriers to communication
Barriers to communication
 

More from World Federation of Advertisers (WFA)

Global Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationGlobal Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationWorld Federation of Advertisers (WFA)
 
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...World Federation of Advertisers (WFA)
 

More from World Federation of Advertisers (WFA) (20)

Global Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communicationGlobal Intelligence - Data & insights for the new age of communication
Global Intelligence - Data & insights for the new age of communication
 
WFA Annual Report 2016
WFA Annual Report 2016WFA Annual Report 2016
WFA Annual Report 2016
 
Customer disengagement
Customer disengagementCustomer disengagement
Customer disengagement
 
Future of Insights Project
Future of Insights ProjectFuture of Insights Project
Future of Insights Project
 
WFA Brochure 2016
WFA Brochure 2016WFA Brochure 2016
WFA Brochure 2016
 
The EU Pledge 2016
The EU Pledge 2016The EU Pledge 2016
The EU Pledge 2016
 
WFA Annual Report 2015
WFA Annual Report 2015WFA Annual Report 2015
WFA Annual Report 2015
 
Marketing's 7 Deadly Sins
Marketing's 7 Deadly SinsMarketing's 7 Deadly Sins
Marketing's 7 Deadly Sins
 
WFA Annual Report 2014
WFA Annual Report 2014WFA Annual Report 2014
WFA Annual Report 2014
 
Marketing En La Era De La Conexión
Marketing En La Era De La ConexiónMarketing En La Era De La Conexión
Marketing En La Era De La Conexión
 
The EU Pledge
The EU PledgeThe EU Pledge
The EU Pledge
 
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
Marketing in the Connected Age: Succeeding in a Digital World with a New Mark...
 
Marketing in the Connected Age
Marketing in the Connected AgeMarketing in the Connected Age
Marketing in the Connected Age
 
Global Agency Remuneration 2014
Global Agency Remuneration 2014Global Agency Remuneration 2014
Global Agency Remuneration 2014
 
What makes a great brand?
What makes a great brand?What makes a great brand?
What makes a great brand?
 
WFA auditing the auditors
WFA auditing the auditorsWFA auditing the auditors
WFA auditing the auditors
 
WFA Annual Report 2013
WFA Annual Report 2013WFA Annual Report 2013
WFA Annual Report 2013
 
Global Brand Purpose
Global Brand PurposeGlobal Brand Purpose
Global Brand Purpose
 
The EU Pledge
The EU PledgeThe EU Pledge
The EU Pledge
 
Big data: what multinational clients think
Big data: what multinational clients thinkBig data: what multinational clients think
Big data: what multinational clients think