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Global Agency Remuneration 2014
Remuneration models in use across all agency types
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
8%
1%
3%
24%
49%
4%
11%
Commission – fixed rate (fixed % of media billings)
Commission – sliding scale (% varies based on
media billings variation)
Commission – variable (% varies by media used)
Fixed or output-based fee (fixed for project/
period)
Labour-based fee (labour time calculated by the
hour/% of personnel time)
Value-based fee (based on value of agency service
provided - not time or cost based)
Performance-based fee/bonus (based on outputs
e.g sales/brand performance metrics)
Global Agency Remuneration
Remuneration models in use across different agency types
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Performance-based
fee/bonus
Value-based fee
Labour-based fee
Fixed or output-
based fee
Commission –
variable
Commission – sliding
scale
Commission – fixed
rate
Global Agency Remuneration
Frequency of different types of performance metrics in use
HARD / BUSINESS METRICS
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
Global Agency Remuneration
Frequency of different types of performance metrics in use
MEDIUM / AD PERFORMANCE METRICS
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
Global Agency Remuneration
Frequency of different types of performance metrics in use
SOFT / AGENCY SERVICE METRICS
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

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Global Agency Remuneration 2014

  • 1. Global Agency Remuneration 2014 Remuneration models in use across all agency types Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014 8% 1% 3% 24% 49% 4% 11% Commission – fixed rate (fixed % of media billings) Commission – sliding scale (% varies based on media billings variation) Commission – variable (% varies by media used) Fixed or output-based fee (fixed for project/ period) Labour-based fee (labour time calculated by the hour/% of personnel time) Value-based fee (based on value of agency service provided - not time or cost based) Performance-based fee/bonus (based on outputs e.g sales/brand performance metrics)
  • 2. Global Agency Remuneration Remuneration models in use across different agency types Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Performance-based fee/bonus Value-based fee Labour-based fee Fixed or output- based fee Commission – variable Commission – sliding scale Commission – fixed rate
  • 3. Global Agency Remuneration Frequency of different types of performance metrics in use HARD / BUSINESS METRICS Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
  • 4. Global Agency Remuneration Frequency of different types of performance metrics in use MEDIUM / AD PERFORMANCE METRICS Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
  • 5. Global Agency Remuneration Frequency of different types of performance metrics in use SOFT / AGENCY SERVICE METRICS Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014