This employee advocacy presentation was given at the B2B Content Summit (contentsummit17.com). If you have any questions you can contact Randy Ksar at rksar@vocecomm.com or 408-738-7874.
2. 02 02
Employee advocacy is the discipline of
communicating to and through
employees, empowering, engaging
and activating them to be involved and
informed.
EMPLOYEE ADVOCACY
WHAT IS IT?
4. 04
• Reputation Management. No
accidental misrepresentation
• HR/Recruiting. Referrals and
retention
• Sales. Enable social selling.
• Internal Communications. Be
heard
• Marketing. Exponentially greater
reach
EMPLOYEES CAN DRIVE…
5. 05
Before the employee begins
Determine their personal brand:
• What do they want to be
known for?
• What is their subject matter
expertise?
• How does it tie into their
current job responsibilities?
Source: Flickr user @the_hula
7. 07
What Content Resonates?
1. Authentic
2. Employee Written
3. Industry Peer Written
Source: NY - http://nyphotographic.com/
8. 08
However…
Find the balance between
sharing too much company
content and content that is
helpful towards the
employee’s network.
Source: Flickr user winnifredxoxo
9. Questions? Want to start your own employee advocacy program?
Contact Randy Ksar
rksar@vocecomm.com
linkedin.com/in/rksar
408-738-7874
Hinweis der Redaktion
Sales: Enable salespeople to share funnel-appropriate content with prospects
Leads developed via employee social marketing convert 7x more than other leads*
Recruiting: Employee referrals account for 7% of applicants but 40% of new hires*
Employees at socially engaged companies 20% more likely to stay at the company**
Marketing: People trust people 90% of the time; brands only 33% of the time
Employees have networks 10x larger than brands, significantly expanding reach