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EMPLOYEE ADVOCACY
BEST PRACTICES
January 2017
02 02
Employee advocacy is the discipline of
communicating to and through
employees, empowering, engaging
and activating them to be involved and
informed.
EMPLOYEE ADVOCACY
WHAT IS IT?
CONTENT STRATEGY FOR
EMPLOYEE ADVOCACY PROGRAMS
04
• Reputation Management. No
accidental misrepresentation
• HR/Recruiting. Referrals and
retention
• Sales. Enable social selling.
• Internal Communications. Be
heard
• Marketing. Exponentially greater
reach
EMPLOYEES CAN DRIVE…
05
Before the employee begins
Determine their personal brand:
• What do they want to be
known for?
• What is their subject matter
expertise?
• How does it tie into their
current job responsibilities?
Source: Flickr user @the_hula
06
Why Share?
1. Employee Benefit
2. Brand Benefit
3. Shared Benefit
Source: Employee Advocacy Altimeter Report 2016
07
What Content Resonates?
1. Authentic
2. Employee Written
3. Industry Peer Written
Source: NY - http://nyphotographic.com/
08
However…
Find the balance between
sharing too much company
content and content that is
helpful towards the
employee’s network.
Source: Flickr user winnifredxoxo
Questions? Want to start your own employee advocacy program?
Contact Randy Ksar
rksar@vocecomm.com
linkedin.com/in/rksar
408-738-7874

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Employee Advocacy Best Practices

  • 2. 02 02 Employee advocacy is the discipline of communicating to and through employees, empowering, engaging and activating them to be involved and informed. EMPLOYEE ADVOCACY WHAT IS IT?
  • 3. CONTENT STRATEGY FOR EMPLOYEE ADVOCACY PROGRAMS
  • 4. 04 • Reputation Management. No accidental misrepresentation • HR/Recruiting. Referrals and retention • Sales. Enable social selling. • Internal Communications. Be heard • Marketing. Exponentially greater reach EMPLOYEES CAN DRIVE…
  • 5. 05 Before the employee begins Determine their personal brand: • What do they want to be known for? • What is their subject matter expertise? • How does it tie into their current job responsibilities? Source: Flickr user @the_hula
  • 6. 06 Why Share? 1. Employee Benefit 2. Brand Benefit 3. Shared Benefit Source: Employee Advocacy Altimeter Report 2016
  • 7. 07 What Content Resonates? 1. Authentic 2. Employee Written 3. Industry Peer Written Source: NY - http://nyphotographic.com/
  • 8. 08 However… Find the balance between sharing too much company content and content that is helpful towards the employee’s network. Source: Flickr user winnifredxoxo
  • 9. Questions? Want to start your own employee advocacy program? Contact Randy Ksar rksar@vocecomm.com linkedin.com/in/rksar 408-738-7874

Hinweis der Redaktion

  1. Sales: Enable salespeople to share funnel-appropriate content with prospects Leads developed via employee social marketing convert 7x more than other leads* Recruiting: Employee referrals account for 7% of applicants but 40% of new hires* Employees at socially engaged companies 20% more likely to stay at the company** Marketing: People trust people 90% of the time; brands only 33% of the time Employees have networks 10x larger than brands, significantly expanding reach