The document discusses introducing public user profiles and subscriptions on the Avito marketplace. Public user profiles would provide buyers with more information about private sellers and companies without shops on Avito, increasing buyer confidence. Subscriptions would offer professional sellers packages for a fixed number of listings and additional listings, making Avito more attractive to sellers and predictable in costs. The profiles and subscriptions aim to decrease fraud, increase sales, and boost average revenue per account on Avito. Design mockups show what the public profiles may look like across different platforms.