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8 must-have elements of an effective

LANDING PAGE
2 Bonuses included
Look for:

By @VladBlagi, ScaleMyBusiness.com
Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage
1

Grab their

ATTENTIO
N
You got 8 seconds
before they surf away
Use

MAGNETIC HEADLINES
Headline formula: UVP =

UNIQUE VALUE PROPOSITION

“UVP is a single, clear and compelling message that states
why you are different and worth buying.” –Steve Blank
!  Hot fresh pizza delivered to your door in 30
minutes or it’s free (Domino’s).
!  Not More Numbers, But Actionable Metrics
(USERcycle).
Try this: End result your prospect desires
+ specific period of time
+ remove objections
U

VP

U

What u
get

The end
benefit
Subhead: tell us what it is (or what we get) in

CLEAR LANGUAGE
KissMetrics

UserVoice
99designs
They are hiring?
???

???
2

Arouse their

DESIRE
There’s got to be

A BETTER WAY
DEMONSTRATE

Results they get

Compelling example of
exactly what you get

See it in action (on your website) in a
couple of seconds
Show them the

VALUE

Make the value as explicit,
concrete and as quantified as you can
Tell them

HOW IT WORKS
Give them an

“A-HA” MOMENT
With millions of
crowd -sourced
contacts

And Dun &
Bradstreet
company profiles

Give your prospect a glimpse of your secret sauce
What makes you unique?
3 ACTION
Call the visitor to
Make it stand out. Tell them what they get
Don’t: include many options.
Make the CTA the only element the visitor can click on!
Immediate action. But: what’s a mob?
ACTIO
FEARS
N

4

Reduce their
Do you know what to put on your landing page?
Useful
resource

Useful tool

To help you create content for your landing pages

Check it out here:"
j.mp/SalesCanvas"

Sales pitch Canvas: A free (brainstorm) tool with
9 essential elements of any sales argumentation
Unearth your prospect’s

ANXIETIES

Every single prospect is anxious
about making a purchase.
Give them a way to raise questions
Turn objections into

REASONS TO BUY
Objection
Financial: will I get my ROI (return on
investment)? How fast this will happen?

Counter argument
Facebook gives companies a 22% lift in
ROI.

Product-needs risk. yes your product may Outline the features of your product in
detail. Give them a free trial
work for xyz, but will it work for me?
Competitor risk: fear of choosing the wrong Virgin has no problem detailing how
their service is better than that of Sky, to
option.
great effect.
Compatibility risk: how does your solution Emphasize a minimal, if any, impact on
your prospect’s business.
fit into the way your prospect works
today?
5

Build trust and

CREDIBILITY
Bring out your

EVANGELISTS

If pictures are worth a thousand words, then credible
customer testimonials are worth even more
As

SEEN IN…
6

Help them

DECIDE
Show value for

MONEY
Set up an

ANCHOR

Headspace app anchors their price
by comparing it to 2 daily lattes.
Don’t celebrate

TOO EARLY
How can you ensure
your customer
doesn’t bail out?
7

Give some to

GET SOME
Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage
8GREAT
Make it look
Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage
Does it

look professional?
This site is more credible. I find it to be much more professional looking
M, 38, Washington

More pleasing graphics, higher-quality look and feel
F, 52, Tennessee

Just looks more credible.
M, 24, New Jersey

The design is sloppy and looks like some adolescent boys in a garage
threw this together.
F, 48, California

Not very professional looking. Don’t like the cheesy graphics.
F, 33, Washington

Looks childish and like it was put together in 5 minutes.
F, 25, Maryland
A landing page is
Useful
resource

Just 1 OUT OF 5 elements
needed to turn visitors into customers

5 VIDEOS

DESCRIBING THE
COMPLETE SYSTEM

Check it out here:"
j.mp/GrowthTurbine"

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Detailed Guide: 8 Must-Have Elements of an Effective #LandingPage