When browsing becomes buying, customers become brand advocates and retailers influence the purchase path

1. WHEN BROWSING BECOMES BUYING,
CUSTOMERS BECOME BRAND
ADVOCATES AND RETAILERS
INFLUENCE THE PURCHASE PATH.
HOW CAN YOU
IMPROVE THE SHOPPERS
PURCHASE PATH?
1
IDENTIFY
Shopper selects a
retail destination and
enters the store
2
NAVIGATE
Shopper tries to
locate a selection
set within the store
3
DISCRIMINATE
Shopper seeks to
evaluate among
relevant alternatives
4
VALIDATE
Shopper looks to
confirm a purchase
decision
5
TRANSACT
Shopper ready to
commit to the
purchase

2. I’M JUST A NUMBER. UNGREETED,
UNRECOGNIZED AND NOT SURE HOW TO FIND
WHAT I NEED.
TODAY
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

3. GREETED AND ENABLED
FULLY CONNECTED TO THE
SHOPPING ENVIRONMENT
TOMMOROW
GUEST ACCESS
Presence
AirDefense Security
NX Series infrastructure
GREETED & ENABLED
Connected Shopper
mobile applications
INCENT SHOPPERS
Customer profiling delivers customer
offers and messages
Video Recognition
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

4. LOST. TIME SPENT FINDING WHERE I NEED
TO GO AND WAITING FOR ASSISTANCE
TODAY
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

5. PERSONAL
SHOPPING
Connected Shopper
applications & devices
TOMORROW
GUIDED
OPTIMIZE SHOP AND BROWSE TIME
SMARTER LISTS
Proximity awareness
KEEP MOBILE
WORKERS INFORMED
Task Management, workflow
services, task specific
devices
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE
REDUCE SHOPPER
WAIT TIMES
Integrated communications
between shopper and
associates
CONVERGED
NETWORKING
NX Series infrastructure

6. I’M UNINFORMED. NOT SURE WHAT’S IN STOCK,
WHAT MY OPTIONS ARE AND CAN’T FIND AN
ASSOCIATE TO HELP.
TODAY
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

7. ELIMINATE THE QUESTIONS
ALWAYS INFORMED ASSOCIATES
AND CUSTOMERS
TOMMOROW
CONNECTED
ASSOCIATES
In-store locationing
Workforce management
Dressing room assistant
EXTENDED
AISLE
Item level RFID
Self service kiosks
Item locator
SMART
INVENTORY
Video analytics
RFID
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

8. I HAVE DOUBTS ABOUT MY SELECTION.
UNABLE TO PRICE COMPARE AND EVALUATE
MY ALTERNATIVES ON THE SPOT.
TODAY
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

9. TOMORROW
REMOVE PURCHASE RISKS
REAL-TIME DIGITAL DECISION ASSURANCE
WORKFORCE
MANAGEMENT
Workforce automation SW
MCD Portfolio
REWARD LOYALTY
Custom offers via Real-time business
metrics, statistics, analytics engine
MERCHANDISE
DETAILS
Interactive Digital Signage &
Mobile Device interaction
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE
CONNECTED EXPERT
Price and Review Comparisons
Interactive Digital Signage, Tablet

10. I’M FRUSTRATED WITH LONG CHECK OUT LINES,
CAN’T FIND MY COUPONS AND UNSURE IF I’VE
REACHED MY BUDGET THRESHOLD.
TODAY
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

11. EXPEDITE CHECKOUT
PAYMENT ANYWHERE
TOMMOROW
ENABLE CONVENIENT
SHOPPER CHECKOUT
Secure smartphone mobile commerce
SECURELY MOBILIZE
TRANSACTIONS
Mobile point of
sale solutions
INSTANTLY
RECOGNIZE
BOTTLENECKS
Video and heat mapping
analytics enable visibility,
trigger associate allocation
IDENTIFY DISCRIMINATE VALIDATE TRANSACTNAVIGATE

12. AND CONNECT
WITH SHOPPERS
WE HELP YOU BUILD EXPERIENCES WITH TECHNOLOGY