Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness.

1. PINTEREST
MARKETING
By Vishanth NJ

2. 1. Intro
➔ 250 M users.
➔ 175B pins
➔ 80% usage on mobiles
➔ 80% users are female.
➔ Most active pinners are below 40.

3. Business account:
You can access ads
manager and analytics.

4. ➔You can convert from personal
account to business account.
➔Go to Account Settings: Click
convert to personal account.

5. OPTIMISING YOUR ACCOUNT
➔ Good profile picture and cover photo
➔ Good Display Name
➔ About section:
● Use keywords
● Use call to action.
● Mention your website.
➔ Claim your website.
➔ Claim other social media accounts.

6. CLAIMING ACCOUNTS

7. Boards
Collection of Pins.
Same as a notice
board.

8. ➔People can follow a particular board of a
account and not other boards in the
same account. So use good keywords in
boards names.
➔As soon as you create a new board, all
your followers receive a notification. So,
this is powerful.
BOARDS

9. ➔Only you can see these boards,
not even your followers can
see these boards.
➔This is mainly used for saving
pins which we want to think
and post later.
SECRET BOARD

10. ➔ For creating pins, just search for what you want
to pin. Click save to pin it in one of your boards.
PINS

11. ➔You can also upload your own pin to a
board.
➔When you upload your photo you can give
link in the photo to your website.

12. ➔Infographics
➔Do it yourself.
➔Recipe instructions
➔Beauty instructions.
➔Fitness instructions
➔Women accessories.
➔Wedding accessories
➔Travel destinations.
POPULAR PIN TYPES

13. ➔Optimal pin size : 736 X 1102 pixels.
➔Pin frequently(5-10 ) times a day.
➔Be consistent.
➔Pin unique content.
➔Pin other amazing content.
➔Relate the pins to products you are selling.
➔Participate and engage on other people’s
boards
TIPS

14. THANK YOU.