Check out what trends will rule the 2019 pharma marketing. AR/VR, chat-bots, marketing content automation - what kind of content HCPs are craving for and via what channels will be most efficient?
16. The role of AI in pharma marketing!
• Administrative tasks
• Planning
• Best practices expertise
• Sales growth
AI provides a possibility to analyze the market growth, its needs and requirements
of doctors, that allows to choose the most effective marketing strategy with
communication channels.
22. Personalization tools are a major boon to physicians and the way
they conduct their practice. Doctors have a deep well of data at
their disposal and can provide patients with a much more tailored
treatment plan than ever before. Greater personalization could
also drastically reduce the risk of a misdiagnosis
Experts opinion!
Christi Shaw
Senior Vice President and President
Eli Lilly
28. Pharma goes online!
68% of doctors already prefer online mode of
communication for a very simple reason - it is more
convenient for them
29. Remote calls!
Advantages
• Higher coverage of contacts data base
• Wide choice of communication with TA
• Enlarged visit duration – 30 minutes
• Materials for doctors available any time
• No installation needs – doctors can join the call from any
device
• Integration with Salesforce.com
• Costs reduction
• Calls recording for efficiency
31. How to evolve trends!
eWizard: unique platform for creating
connected content
• Automatic conversion to PDF, PowerPoint,
InDesign into CLM presentation
• Storage and access to globally-approved
content
• Fast and easy editing, localization,
adaptation of content
• One message/idea is available for
promotion across multiple channels
• Integration with VEEVA, IQVIA, and other
channels
32. One idea – multiple channels!
• Interactive presentations for CLM
• eDetailers for Remote Calls
• Templates for email campaigns
• Mobile applications: iOS, Android, Windows,
etc
• WEB sites and portals
• Calculators and surveys