An Insight into my 6 years of Social Media/Digital Marketing experience in India, Thailand, and UAE. A Google Adwords and Analytics Certified.

1. Digital Marketing and Social Media Portfolio
Vineeta Makhija, Social Media Manager,
Dubai

2. Table Of Content
 About Vineeta
 Expertise on Social Media Platforms
 Experience
 Clients
 Social Media (Paid and Organic Campaigns)
 Strategy
 Certifications
 Articles Written By Me

3. About Me
 Over 6 years of Experience in Social Media and 2 years in PPC and Off Site SEO
 Google Adwords and Analytics Certified
 Hubspot Inbound Marketing Certified
 Bing Professional
 Community Management
 Content Management
 Client Facing Skills
 Creative
 Easy to Work in Strict Deadlines
 Hard Working and Dedicated

4. Expertise on Social Media Platforms
(Paid as well as Organic)
 Facebook : Facebook Business Manager and Power Editor for Agencies
 Instagram : Paid and Organic
 Twitter : Twitter for Business
 Linkedin : Sales Navigator, Linkedin Advertising
 Pinterest : Organic
 SnapChat : Organic
 Vine : Organic
 Google Adwords : Paid
 Google Analytics
 YouTube : Paid and Organic

5. Current Experience
Time To Nova (Agency) Dubai :
 Managed Social Media Strategy through research and In-Depth Analysis
 Managed various campaigns on Social Media such as Carousel Ads, Website Clicks, Improving Engagement etc.
 Managed Google Adwords and worked on Display, Search and Video Ads
 Track, Measure and Analyze via Google Analytics and other tools
 Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram
 Manage team of 2
 Work on Wikipedia Page
 Get in touch with PR Agencies for Press Release etc.
 Community management; including posting relevant content calendars, and responding to fans

6. Clients in Dubai:
 Vesna Dubai (Hospitality)
 VIP Room Dubai (Night Club)
 La Terrazza Restaurant (Restaurant)
 Glee Hospitality (Hospitality)
 Luxury Souq (E-Commerce)
 Aero Private Jet (Private Jet)
 DMS Diamonds (Diamonds)
 Amber Palm (Amber)
 Super Fix Garage (Car Garage for Luxury Cars)
 Sensation Club Dubai

7. Content and Campaigns
Paid and Organic

16. Luxury Souq (E-Commerce)
Ad Type : Carousel Ads on Facebook and Instagram
Objective : Increase the Engagement and website clicks. The campaign was successful and we
achieved 238 clicks in 2 days and 20,721 people reached.

17. Super Fix Garage
Objective: Maximize Link Clicks and Brand Awareness on Facebook and Instagram

18. La Terrazza & Vesna
Channel : Facebook and Instagram
Objective: Awareness and click on the event.

19. VIP Room Dubai
Objective : Get more views on YouTube (In-stream Ad)
Campaign running through Google Adwords

20. Social Media Strategy
 Determine your goals and objectives with S.M.A.R.T approach.
 Know your audience
 Research the market and SWOT Analysis
 Choose the correct social media channel
 Create Quality Content and Prepare Calendars
 Focus more on Engagements
 Decide Budget
 Assign Advertiser Roles
 Track Progress by using tools such as Google Analytics and make necessary changes for continuous
improvement.

21. Certifications
Note : All are clickable links
 Google Adwords Search Certification
 Google Adwords Display Certification
 Google DoubleClick Search Basics
 Google Analytics
 Bing Ads Accredited Professional
 Hubspot Inbound Certified

22. Articles Written By Me
Note : All are clickable links
 13 Reasons Why
 UTM Parameters
 3 Myths about Google Adwords
 Quick Tips On Social Media
 Social Media Strategy

23. THANK YOU
Vineeta Makhija
Social Media Manager
Dubai
Linkedin Profile