Debating the meaning and the practice of social design, design thinking and socially responsive design with the students of the MA design and communication for the University of Aveiro.

1. SOCIAL LAICOS
SOCIAL LAICOS
12 / 04 / 2013
Universidade de Aveiro
DEBATING DESIGN
Vincenzo Di Maria
www.commongroundpeople.com
FB: commongroundpeople
Friday, April 12, 13

2. 40% service design [creativity]
30% social innovation [empathy]
30% entrepreneurship [strategy]
Friday, April 12, 13

3. from
design
to
social
design
[design as responsibility]
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4. Friday, April 12, 13

5. what kind of social?
a b
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6. Friday, April 12, 13

7. can
design
save
the
world?
NO!
but it
can help
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8. Friday, April 12, 13

9. Friday, April 12, 13

10. Friday, April 12, 13

11. Friday, April 12, 13

12. user centred design
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13. Friday, April 12, 13

14. Friday, April 12, 13

15. Friday, April 12, 13

16. Friday, April 12, 13

17. Friday, April 12, 13

18. Friday, April 12, 13

19. Friday, April 12, 13

20. from
social
design
to
socially
responsive
design
[design as response]
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21. Friday, April 12, 13

22. user + misuser + abuser
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23. “Socially responsive
design takes as its primary
driver social issues, its
main consideration social
impact, and its main
objective social change”
www.designagainstcrime.com
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24. design responses to
social needs
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25. Socially responsive design
“informs, reforms, and
gives form”, but also
performs.
(design against crime research centre
on Victor Papanek, The Green Imperative)
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26. design in a complex world
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27. from
design
making
to
design
thinking
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28. Friday, April 12, 13

29. creative process #SDS2011
The Squiggle by Damien Newman, Central Inc.
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30. #SDS2
double diamond
DISCOVER DEFINE DEVELOP DELIVER
Double Diamond as described by the Design Council
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31. design takeaways
#2 Explore #3 Visualise
#1 Be people many ideas your
centred thinking
#4 Co-create #6 Use system
#5 Prototype thinking
your ideas
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32. Friday, April 12, 13

33. from
design
thinking
to...
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34. obrigado
Vincenzo Di Maria
www.commongroundpeople.com
FB: commongroundpeople
Friday, April 12, 13