Human Resource Management

1. Presented by:
School of Management Students
Group - 10 | MBA | Sec-B

2. GOOGLE’S
ORGANIZATIONAL
STRUCTURE
Group - 10 | MBA | Sec-B

3.  Introduction
 So Far So Good
 History
 Google’s Organizational Culture.
 Recruitment
 Qualities sought in Googlers
 Innovations at Google
 A Critique of Google’s Culture
 Conclusion
Group - 10 | MBA | Sec-B

4. INTRODUCTION
 Google Inc. is an American multinational corporation.
 Specializing in Internet-related services and products
- Search, cloud computing, software and online ad.
 Founded by Larry Page and Sergey Brin.
Group - 10 | MBA | Sec-B

5. HISTORY
 In January 1996, Larry and Sergey began work on search engine.
 Search engine - ‘BackRub’.
 Eventually, they changed the name to Google, by misspelling of
the word “Googol”.
 Google’s office was set up in a garage in 1998.
 Later shifted its office to California in 1999.
Group - 10 | MBA | Sec-B

6.  In 2000, Google introduced a wireless search technology
for handheld devices.
 It also launched 10-non English language versions for its
search capabilities.
 Google emerged as the largest search engine in the world with
its index reaching 1 billion URLs.
Group - 10 | MBA | Sec-B

7. So Far So Good!
 Google has been hailed as one of the most successful Internet Start-up
companies.
 2003 - The most preferred search engine.
 Ability to attract the best talent and retain its employees.
 During the dotcom boom, the only company that did not experience
any employee turnover.
 Legendary culture in Silicon Valley.
Group - 10 | MBA | Sec-B

8. GOOGLE’S ORGANIZATIONAL
CULTURE
 Informal work culture.
 Googleplex was decorated with Lava Lamps & painted in bright colors
of Google Logo.
 Googlers were allowed to bring their pets
 Recreational facilities.
 Roller skater hockey matches.
 Spending 20% of their work time on self directed projects.
Group - 10 | MBA | Sec-B

9.  Sergey and Larry, believed in open communication across the organization.
 Lunch at the cafeteria
- a chance to meet Googlers from various departments.
 Every Friday, the founders of the company briefed Googlers
about new products launched, competitors, financial
performance of the company, etc.
 Vice-President Wayne Rosing said
“You are the boss.
Don’t wait to take the hill.
Don’t wait to be managed.”
Group - 10 | MBA | Sec-B

10. RECRUITMENT
“Google recruited people with diverse skills and qualities”
 Recruiting employee with the right frame of mind.
 CO-FOUNDERS involve in the recruitment process.
 A person had to be from top-ranking college
Group - 10 | MBA | Sec-B

11. ADVERTISEMENT
 In order to ATTRACT high performing candidates,
 Hot award-winning technology.
 Intelligent, fun, high-energy teammates.
 Great culture and amazing perks such as massage therapy and
all the snacks you can eat.
 Backed by the two premier VCs.
 Free gourmet lunches served daily.
 Start-up environment with excellent benefits.
 Spacious, colorful, fun work environment.
 Located in the heart of Silicon Valley.
Group - 10 | MBA | Sec-B  Millions use Google- your ideas will make a difference.

12.  Google placed its recruitment ads in movie theaters.
 Googlers could refer their friends and relatives to work in Google.
 Google conducted contests with prize money to extent of $25,000
to attract talented programmers.
“ The company offered
employment to winners
of programming contests.”
Group - 10 | MBA | Sec-B

13. QUALITIES SOUGHT IN GOOGLERS
o Knowledge in different areas of
- CS and Mathematics.
-World class programming skills.
- Excellent communication and organizational skills.
o People who are passionate about their work.
Group - 10 | MBA | Sec-B

14. INNOVATIONS AT GOOGLE
 Encouraging innovation & creativity at the workplace.
 It realized that to maintain its growth, the company had to come out
with new products/features.
 Faced problems on how to tap ideas that could be turned into
successful products.
 To overcome the problem, Google set up an internal web page for
tracking new ideas.
 Googlers could create web pages with their ideas through a program
called ‘Sparrow’.
 Feasibility & user-friendliness of the idea was given importance, rather
than its revenue generating capacity.
Group - 10 | MBA | Sec-B

15.  Every Friday, an hour-long session discussing the feasibility of new ideas.
- Every Engineer whose idea was selected was
given 10 minutes time to defends his/her idea.
- If the idea is successful than it would be
turned into a Product / feature.
(Google News, 2002 by Krishna Bharat.)
 Google News attracted around 70,000 users every day.
Group - 10 | MBA | Sec-B

16. Google Web Lab
In 2002, Google Labs,
allows the public to test &
provide feedback on the
new technology/products.
Group - 10 | MBA | Sec-B

17. 70/20/10 Model
 A business resource management model pioneered by Eric Schmidt and
articulated about Google in 2005.
 This model dictates that, to cultivate innovation, employees should utilize their
time in the following ratio :
- 70% of time dedicated to core business tasks.
- 20% of time dedicated to projects related to the core business.
- 10% of time dedicated to projects unrelated to the core business.
Group - 10 | MBA | Sec-B

18. A Critique of Google’s Culture
 Many analysts feel that Google’s zero per cent employee turnover
rate during the dotcom boom , was a testament to its salubrious
organizational culture.
 A 12-hours of working in a day
 Google’s recruitment process was also criticized by analysts.
 Contract workers are not given any employee benefits.
 It was pointed out that, lack to hierarchy resulted in confusion
about control & decision making power.
Group - 10 | MBA | Sec-B

19.  Recruiting many engineers with the same job title leading to confusion
about who was actually in charge of the project.
 Googlers had become arrogant.
 Googlers never kept their appointments & always turned up late for
their Clients presentations.
 “Who was in charge of Google ?”
Is it Google founders – Sergey & Larry or CEO Schmidt.
 Analysts feel that Google needs to rethink its organizational culture.
 Analysts pointed out that once Google becomes a public company
- more pressure from investors to increase its profitability & revenues
which might force Google to change its organizational culture.
Group - 10 | MBA | Sec-B

20.  A Innovation oriented Growing company.
 Looks always for talent employees.
 Need Proactive strategies in their Organizational Structure
Group - 10 | MBA | Sec-B

21. THANK YOU
Group 10
Group - 10 | MBA | Sec-B