How to create infographics in 5 easy steps. ICCORE method for visualizing your data. Design principles and hack to make your infographic beautiful. Short cuts and real examples.

2. Who Am I?
Eugene Woo
Co-founder of 2 Infographic sites
Vizualize.me & Venngage
eugene@venngage.com

3. MY STORY
2010
9-5 job Discovers Infographics
2011

4. MY STORY
2010
1st Viral Infographic Generated 200k Signups in 2
months

5. VENNGAGE INFOGRAPHICS

6. INCREDIBLE RESULTS
>1M users
>20k Premium & Business users
#1 ranked in infographic
400% YOY

7. WHY DO INFOGRAPHICS WORK?

8. My Promise to You
1. The 5 key steps in creating great infographics
2. Our own ICCORE method for transforming data to
visuals
3. Design hacks to make your infographics beautiful
4. Short cut to the next level

9. WHO IS THIS FOR?
1. Marketers who want to grow traffic
2. Educators, researchers, analysts and students
3. Professionals who want to create better reports or slides
4. Self employed, startups or consultants growing their brand
5. News editors, writers who want to tell visual stories

10. 5 KEY STEPS TO
GREAT
INFOGRAPHICS

11. Pick a Great Topic
Key Step 1

12. It’s a noisy world
Vast majority
of articles get
ZERO shares

13. Solve a burning problem
Tip 1

14. Ask your audience
STEP 1
Ask your audience what
problems they are struggling
with?

15. Solve your own problem
STEP 2

16. Solve a burning problem

17. Challenge the status quo
Tip 2

18. Challenge the status quo

19. Twitter Hashtags are Worthless

20. Write down top 3 status quo in your job, field or industry
STEP 1
• Superbowl ads are really expensive
• All companies need to hire an agency
• You need spend a lot of money to master
social media
Example: Ad Agency

21. Reverse the status quo
STEP 2

22. Change the Perspective
Tip 3

23. Reframe the question
Why fighting Malaria is important?

24. Key Step 2
Plan a Research Strategy

25. Form a Question Pyramid
Tip 1

26. Start with the main question for the topic
STEP 1
Form a Question Pyramid
Your Main Question for the Topic.

27. Create 2-3 Supporting Questions
STEP 2
Form a Question Pyramid2-3 Supporting Questions
(The What and Which type
question)
Follow up Probing Questions (The
Whys? and Insights)

28. Follow up Questions
STEP 3
Form a Question PyramidFollow up Probing Questions
(The Why type questions and
Insights)

29. Pinterest Infographics
Example 1
Form a Question Pyramid
What makes an infographic popular
on Pinterest?
• What are the most popular topics?
• What type and style of infographics work
best?
• Does length matter?
Why do certain characteristics work
better?

30. Key Step 3
Collect your Data

31. Search: “Topic” + data

32. Search: “Topic” + data + filetype:xls
Other file types: CVS, XLSX, PDF

33. Search Images: “Topic” + data

34. Existing Data Sources
1. Government data - data.gov
2. Industry data - statista.com
3. Public opinion - pewresearch.org, gallup.com
4. Google public data - google.com/publicdata/directory
5. Data is plural newsletter - http://tinyletter.com/data-is-plural
6. More here:
https://venngage.com/blog/how-to-make-an-infographic-in-5-ste
ps/

35. Site Specific Search: site:Topic

36. 1. Open Science Framework - osf.io
2. Google Scholar - scholar.google.com
3. Google Books - books.google.com
4. Sci-Hub
Academic research & books

37. 1. Manual data collection (this is what we do a lot)
2. Automatic data coding (web scrape, API or tool)
3. Ask another company/organization for data
4. Conduct your own experiment or poll
Original Research

38. Key Step 4
Visualize your data

39. ICCORE Method
Tip 1
What is the goal of each visual?

40. What is the goal of the visual?
I
C
C
O
R
E
NFORM
OMPARE
RGANIZE
ELATIONSHIPS
XPLORE
HANGE
You want to convey an important message or data point
You want to compare multiple things or parts of whole
You want to show changes or trends over time or space
You want to show groups, pattern, rank or order
You want to reveal relationships between things
You want to the reader to explore the data and discover
insights for themselves

41. INFORM
Large Titles and Labels
Labels + Pictograms

42. COMPARE
Bar Chart
Pie Chart
Column
TreemapStacked AreaDonut Pictogram
Bubble Chart Bubble CloudStacked Bar Icon Chart
Compare multiple categories or values
Compare parts of whole
More Accuracy Less Accuracy

43. CHANGE
Line Chart
Choropleth map
Column Bubble Chart
Small Multiples
Area ChartCombo Timeline
Look at change over time or trends
Compare spatial changes or trends

44. ORGANIZE
Bar Chart
Bubble Cloud
Column Chart List
WordCloud
BubbleTable Pyramid
Show Rank or Order
Show Organized Groups
Icon Chart

45. RELATIONSHIP
Bubble Cloud
Scatterplot Line Charts Column Chart WordCloudCombo
Venn Diagram

46. EXPLORE
Interactive Drill downs

47. For each Question choose an ICCORE goal
STEP 1
Form a Question Pyramid
What makes an infographic popular
on Pinterest?
• What are the most popular topics?
• What type and style of infographics work
best?
• Does length matter?
INFORM
COMPARE
ORGANIZE & COMPARE
RELATIONSHIP

48. Then Choose a Visual Form
STEP 2
What makes an infographic popular
on Pinterest?
• What are the most popular topics?
• What type and style of infographics work
best?
• Does length matter?
Large Titles and Labels
Column Chart
Word Cloud
Column Chart

49. DIFFERENT GOALS, DIFFERENT CHARTS
Function before Form

50. Key Step 5
Make it Beautiful

51. Use a grid layout
TIP 1

52. Templates
Hack! Use ready made
templates with layouts
to easily plug in your
information.

53. Title
Most important question
Section 1
2nd most
important
question
Section 3
3rd most
important
question
Build a Natural Information Flow
TIP 2
Eye moves Left to Right,
from Top to Bottom

54. Pick a color palette
TIP 3

55. Online color tools:
TIP 3
colourlovers.com
coolors.co
lolcolors.com
design-seeds.com

57. Structure your typography
TIP 4

58. Structure your typography
TIP 4
Main Header
Header 2
Description
Header 2
Description
Header 2
Description

59. Add Icons
Tip 20
Use Icons to reenforce text
TIP 5

60. Create negative space
TIP 6

61. Use Color & Size to Highlight
TIP 7

62. Use Color & Size to Highlight

63. Short cut to the next level

64. TWO PATHS YOU CAN TAKE
STATUS QUO
CONFUSED
LOST
NO SUPPORT
IMPROVE
SUPPORT
FASTER
SIMPLER

65. MOVE FASTER WITH BUSINESS PLAN
1. Premium & Business Templates
2. Brand kit with font pairs/color
palettes
3. Live workshops & concierge
service (1-1)
4. Team collaboration

66. Premium & Business Templates

67. BRANT KIT - CREATE YOUR MEMORABLE BRANDS

68. 1-1 CONSULTATION
INFOGRAPHICS DOMINATION
Everything you need to know to create professional infographics
● How to create memorable branding & visuals
● Get design feedback
● Solve problems quickly
● Answer any questions
● Best practices on marketing & communications

69. Regular Price Your Price:
Promocode:
WEBINAR2017
ONE TIME OFFER - TODAY ONLY
$19/month
(paid annually)

70. WHAT’S THE SAVINGS?

71. HOW TO SIGN UP?
1. Log into venngage.com 2. Click on Upgrade 3. Select Business Yearly: WEBINAR2017
WEBINAR2017
Click on coupon icon

72. 1. Pick a great topic
2. Build a Question Pyramid with 3-5 questions
3. Collect your data & analyze it
4. Determine the goal with ICCORE and pick visual type
5. Make your infographic beautiful
6. Shortcut - Business plan
RECAP

73. THANK YOU!
Questions or comments? Please contact me at:
eugene@venngage.com or visit venngage.com

74. LET US DO THE WORK FOR YOU
Brand new Full Service offering, from $1500/month
1. Ideation and concept
2. Editorial
3. Design
4. Publishing
5. PR boost option
Email eugene@venngage.com if you’re interested